Affirm (NASDAQ:AFRM) Shares Down 7.3% – Time to Sell?

Posted by Geri Gentry on May 13th, 2026

Affirm Holdings, Inc. (NASDAQ:AFRM – Get Free Report) fell 7.3% on Wednesday . The company traded as low as $60.12 and last traded at $60.6310. 1,189,770 shares changed hands during trading, a decline of 80% from the average session volume of 6,083,587 shares. The stock had previously closed at $65.43.

Affirm News Summary

Here are the key news stories impacting Affirm this week:

Positive Sentiment: Jim Cramer said Affirm is now “a very profitable business” and highlighted it as a “great opportunity,” reinforcing the idea that the company’s earnings profile is improving. Jim Cramer on Affirm: “This Is Now a Very Profitable Business”
Positive Sentiment: Affirm announced a partnership expansion with Google, bringing pay-over-time options into Google Search, Gemini, and Google Pay, which could widen distribution and lower customer acquisition costs. Affirm Brings Pay-Over-Time Options to Google AI Platforms
Positive Sentiment: Bank of America raised its price target on Affirm and kept a Buy rating, citing a strong recent quarter and better-than-expected performance. Affirm price target boosted by Bank of America after strong quarter
Neutral Sentiment: UBS also lifted its price target on Affirm, but kept a Neutral rating, suggesting upside exists but not enough for a more bullish call. UBS adjusts price target on Affirm to $82 from $78, maintains Neutral rating
Neutral Sentiment: Affirm’s investor day emphasized a larger long-term growth target and scaling strategy, but the stock still fell afterward, implying investors may be waiting for more proof that the plan will translate into sustained profits. Affirm Investor Day Touts ‘Bigger Is Better,’ Strategy. But Shares Fall.
Negative Sentiment: Despite upbeat commentary and new growth initiatives, the shares are under pressure as the market appears concerned that the premium valuation may already reflect much of the good news.

Analyst Upgrades and Downgrades

Several analysts have issued reports on AFRM shares. BMO Capital Markets began coverage on Affirm in a research note on Tuesday, April 21st. They issued an “outperform” rating and a $75.00 target price for the company. Weiss Ratings restated a “hold (c-)” rating on shares of Affirm in a report on Friday, March 27th. Susquehanna reaffirmed a “positive” rating and issued a $100.00 price objective on shares of Affirm in a research note on Friday, February 6th. Compass Point reaffirmed a “buy” rating and set a $68.00 target price on shares of Affirm in a report on Wednesday, February 18th. Finally, The Goldman Sachs Group cut shares of Affirm from a “buy” rating to a “hold” rating in a research report on Tuesday, February 24th. One equities research analyst has rated the stock with a Strong Buy rating, nineteen have assigned a Buy rating and nine have issued a Hold rating to the company’s stock. According to data from MarketBeat, the company presently has an average rating of “Moderate Buy” and an average price target of $85.80.

Check Out Our Latest Analysis on Affirm

Affirm Stock Down 3.2%

The company has a current ratio of 11.32, a quick ratio of 11.41 and a debt-to-equity ratio of 2.39. The stock has a 50 day simple moving average of $53.67 and a 200 day simple moving average of $63.00. The firm has a market capitalization of $21.09 billion, a PE ratio of 57.53, a PEG ratio of 4.50 and a beta of 3.72.

Affirm (NASDAQ:AFRM – Get Free Report) last released its quarterly earnings data on Thursday, May 7th. The company reported $0.30 earnings per share for the quarter, beating analysts’ consensus estimates of $0.17 by $0.13. Affirm had a return on equity of 11.17% and a net margin of 9.63%.The firm had revenue of $943.95 million during the quarter, compared to analyst estimates of $995.27 million. During the same quarter in the prior year, the firm posted $0.01 earnings per share. The business’s quarterly revenue was up 32.7% compared to the same quarter last year. As a group, sell-side analysts forecast that Affirm Holdings, Inc. will post 1.11 earnings per share for the current year.

Insiders Place Their Bets

In other Affirm news, Director Noel Bertram Watson sold 2,000 shares of the firm’s stock in a transaction on Tuesday, April 14th. The shares were sold at an average price of $55.00, for a total value of $110,000.00. Following the sale, the director owned 38,076 shares of the company’s stock, valued at $2,094,180. This trade represents a 4.99% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. 11.01% of the stock is owned by insiders.

Hedge Funds Weigh In On Affirm

Several hedge funds and other institutional investors have recently modified their holdings of AFRM. Norges Bank purchased a new stake in shares of Affirm during the fourth quarter worth about $281,961,000. Invesco Ltd. raised its position in Affirm by 294.2% during the 3rd quarter. Invesco Ltd. now owns 4,333,691 shares of the company’s stock valued at $316,706,000 after purchasing an additional 3,234,260 shares during the last quarter. Northwestern Mutual Wealth Management Co. raised its position in Affirm by 11,042.3% during the 4th quarter. Northwestern Mutual Wealth Management Co. now owns 2,161,278 shares of the company’s stock valued at $157,004,000 after purchasing an additional 2,141,881 shares during the last quarter. Atreides Management LP lifted its holdings in Affirm by 543.3% in the 2nd quarter. Atreides Management LP now owns 1,977,882 shares of the company’s stock worth $136,751,000 after buying an additional 1,670,429 shares during the period. Finally, State Street Corp grew its position in shares of Affirm by 26.7% in the 3rd quarter. State Street Corp now owns 5,641,965 shares of the company’s stock worth $412,315,000 after buying an additional 1,187,665 shares during the last quarter. 69.29% of the stock is owned by institutional investors.

About Affirm

(Get Free Report)

Affirm Holdings, Inc is a financial technology company that provides point-of-sale consumer lending and payments solutions for online and in-store purchases. Its core product is a buy-now-pay-later (BNPL) platform that enables consumers to split purchases into fixed, transparent installment loans with no hidden fees. Affirm offers a range of financing options through merchant integrations, a consumer-facing mobile app and virtual card capabilities, and tools for merchants to offer alternative payment methods at checkout.