Salesforce Inc. $CRM Shares Sold by Atlantic Union Bankshares Corp

Posted by Geri Gentry on May 13th, 2026

Atlantic Union Bankshares Corp cut its holdings in Salesforce Inc. (NYSE:CRM – Free Report) by 8.2% during the fourth quarter, according to its most recent Form 13F filing with the SEC. The fund owned 40,904 shares of the CRM provider’s stock after selling 3,648 shares during the period. Atlantic Union Bankshares Corp’s holdings in Salesforce were worth $10,836,000 at the end of the most recent reporting period.

A number of other large investors have also recently added to or reduced their stakes in the business. Vanguard Group Inc. lifted its holdings in Salesforce by 0.3% in the fourth quarter. Vanguard Group Inc. now owns 89,843,166 shares of the CRM provider’s stock valued at $23,800,353,000 after acquiring an additional 270,913 shares during the last quarter. State Street Corp lifted its holdings in Salesforce by 0.3% in the third quarter. State Street Corp now owns 49,420,657 shares of the CRM provider’s stock valued at $11,732,966,000 after acquiring an additional 159,739 shares during the last quarter. Capital International Investors lifted its holdings in Salesforce by 9.4% in the third quarter. Capital International Investors now owns 20,051,119 shares of the CRM provider’s stock valued at $4,753,519,000 after acquiring an additional 1,729,440 shares during the last quarter. Capital World Investors lifted its holdings in Salesforce by 159.0% in the third quarter. Capital World Investors now owns 17,325,206 shares of the CRM provider’s stock valued at $4,106,255,000 after acquiring an additional 10,636,161 shares during the last quarter. Finally, Invesco Ltd. raised its position in Salesforce by 11.8% in the third quarter. Invesco Ltd. now owns 7,155,512 shares of the CRM provider’s stock valued at $1,695,856,000 after purchasing an additional 754,116 shares during the period. 80.43% of the stock is currently owned by institutional investors and hedge funds.

Analysts Set New Price Targets

A number of analysts have issued reports on CRM shares. Wells Fargo & Company cut their target price on Salesforce from $235.00 to $210.00 and set an “equal weight” rating on the stock in a research report on Thursday, February 26th. UBS Group cut their target price on Salesforce from $260.00 to $200.00 and set a “neutral” rating on the stock in a research report on Tuesday, February 17th. Citigroup cut their target price on Salesforce from $200.00 to $188.00 and set a “neutral” rating on the stock in a research report on Tuesday. DA Davidson cut their target price on Salesforce from $235.00 to $200.00 and set a “neutral” rating on the stock in a research report on Friday, February 27th. Finally, Morgan Stanley cut their target price on Salesforce from $398.00 to $287.00 and set an “overweight” rating on the stock in a research report on Monday, February 23rd. One equities research analyst has rated the stock with a Strong Buy rating, twenty-six have given a Buy rating, eleven have given a Hold rating and one has issued a Sell rating to the company. According to data from MarketBeat, the company has a consensus rating of “Moderate Buy” and a consensus target price of $278.82.

Check Out Our Latest Analysis on Salesforce

Insider Activity

In other Salesforce news, Director David Blair Kirk bought 2,570 shares of the firm’s stock in a transaction dated Wednesday, March 18th. The stock was acquired at an average price of $194.62 per share, for a total transaction of $500,173.40. Following the completion of the purchase, the director owned 13,689 shares of the company’s stock, valued at approximately $2,664,153.18. This represents a 23.11% increase in their ownership of the stock. The acquisition was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this link. Also, Director Laura Alber bought 2,571 shares of the firm’s stock in a transaction dated Thursday, March 19th. The shares were acquired at an average price of $194.58 per share, with a total value of $500,265.18. Following the purchase, the director directly owned 9,530 shares of the company’s stock, valued at approximately $1,854,347.40. This trade represents a 36.94% increase in their position. The SEC filing for this purchase provides additional information. 3.00% of the stock is currently owned by corporate insiders.

Salesforce News Summary

Here are the key news stories impacting Salesforce this week:

Positive Sentiment: Salesforce is generating substantial free cash flow, with fiscal 2026 free cash flow of about $14.4 billion supporting shareholder returns and continued investment in AI products like Agentforce and Data 360. Article Title
Positive Sentiment: Several articles point to Salesforce trading at a discounted valuation after a sharp year-to-date slide, which may attract value-focused investors if growth from Agentforce and Data Cloud continues to improve recurring revenue. Article Title
Neutral Sentiment: Wells Fargo reiterated a Hold rating on Salesforce, suggesting a cautious but not outright negative stance from analysts. Article Title
Neutral Sentiment: Citigroup lowered its price target on Salesforce to $188 from $200 while keeping a Neutral rating, indicating some valuation caution but still implying modest upside from current levels. Article Title
Negative Sentiment: Salesforce has been under pressure recently, with the stock lagging the broader market and falling sharply from recent highs, which is weighing on sentiment. Article Title
Negative Sentiment: New research suggesting the Salesforce delivery lifecycle is “broken” could raise concerns about implementation complexity and execution risks for enterprise customers and partners. Article Title

Salesforce Stock Performance

NYSE CRM opened at $171.28 on Wednesday. The company has a debt-to-equity ratio of 0.18, a current ratio of 0.76 and a quick ratio of 0.76. Salesforce Inc. has a 1 year low of $163.52 and a 1 year high of $296.05. The company has a market capitalization of $140.14 billion, a PE ratio of 21.93, a P/E/G ratio of 1.23 and a beta of 1.14. The company has a fifty day moving average of $185.67 and a two-hundred day moving average of $217.19.

Salesforce (NYSE:CRM – Get Free Report) last released its quarterly earnings data on Wednesday, February 25th. The CRM provider reported $3.81 earnings per share (EPS) for the quarter, beating the consensus estimate of $3.05 by $0.76. Salesforce had a net margin of 17.96% and a return on equity of 15.38%. The company had revenue of $11.20 billion during the quarter, compared to the consensus estimate of $11.18 billion. During the same quarter in the prior year, the firm posted $2.78 earnings per share. Salesforce’s revenue for the quarter was up 12.1% on a year-over-year basis. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. As a group, analysts expect that Salesforce Inc. will post 9.71 earnings per share for the current year.

Salesforce Increases Dividend

The firm also recently announced a quarterly dividend, which was paid on Thursday, April 23rd. Stockholders of record on Thursday, April 9th were paid a dividend of $0.44 per share. This represents a $1.76 annualized dividend and a dividend yield of 1.0%. This is a positive change from Salesforce’s previous quarterly dividend of $0.42. The ex-dividend date was Thursday, April 9th. Salesforce’s payout ratio is currently 22.54%.

Salesforce declared that its board has initiated a stock repurchase program on Monday, March 16th that permits the company to buyback $25.00 billion in shares. This buyback authorization permits the CRM provider to purchase up to 14.1% of its shares through open market purchases. Shares buyback programs are typically a sign that the company’s leadership believes its stock is undervalued.

Salesforce Profile

(Free Report)

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.