Brokerages Set Hasbro, Inc. (NASDAQ:HAS) Target Price at $112.86

Shares of Hasbro, Inc. (NASDAQ:HAS) have received a consensus rating of “Moderate Buy” from the sixteen brokerages that are presently covering the firm, MarketBeat reports. Four research analysts have rated the stock with a hold recommendation, eleven have assigned a buy recommendation and one has assigned a strong buy recommendation to the company. The average 1 year price target among brokers that have issued ratings on the stock in the last year is $113.7857.

HAS has been the topic of several recent research reports. Roth Mkm set a $120.00 price objective on Hasbro in a report on Wednesday, February 11th. DA Davidson lifted their price target on Hasbro from $80.00 to $110.00 and gave the company a “neutral” rating in a research note on Wednesday, February 11th. BNP Paribas Exane reduced their price target on Hasbro from $118.00 to $115.00 and set an “outperform” rating on the stock in a report on Wednesday, April 1st. Wells Fargo & Company assumed coverage on shares of Hasbro in a report on Wednesday, March 11th. They issued an “equal weight” rating and a $98.00 price objective for the company. Finally, Citigroup lifted their target price on shares of Hasbro from $97.00 to $118.00 and gave the stock a “buy” rating in a research report on Thursday, February 12th.

Key Stories Impacting Hasbro

Here are the key news stories impacting Hasbro this week:

• Positive Sentiment: Preliminary Q1 revenue and operating-profit growth exceeded Street estimates, led by strong demand for Magic: The Gathering; the company reiterated its 2026 outlook. Hasbro Announces Preliminary First-Quarter 2026 Financial Results
• Positive Sentiment: Major sell-side firms raised targets and kept overweight ratings (Morgan Stanley and JPMorgan increased price targets), signaling analyst confidence and adding upside potential. Morgan Stanley raises Hasbro PT JPMorgan raises Hasbro PT
• Neutral Sentiment: Coverage pieces highlight Hasbro as a momentum stock and point to favorable style scores for investors, supporting continued interest from growth/momentum strategies. Zacks: Hasbro momentum stock
• Neutral Sentiment: Company and press reports say the cyber incident has not hurt Magic: The Gathering deliveries, which helps mitigate operational concerns around the franchise. MarketWatch: deliveries unaffected
• Neutral Sentiment: Product news (e.g., new Transformers figures) keeps the portfolio fresh but is unlikely to move near-term results materially. GameRant: new Transformers figures
• Negative Sentiment: Hasbro delayed filing its full quarterly results due to an unauthorized access/cybersecurity incident; the delay and uncertainty around the incident are primary near-term risk factors pressuring the stock. Reuters: delay after cybersecurity incident

Insider Buying and Selling

In related news, CEO Christian P. Cocks sold 196,411 shares of the company’s stock in a transaction dated Thursday, February 26th. The shares were sold at an average price of $100.33, for a total value of $19,705,915.63. Following the sale, the chief executive officer owned 303,310 shares in the company, valued at $30,431,092.30. This represents a 39.30% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available at this link. Also, EVP Tarrant L. Sibley sold 15,148 shares of the firm’s stock in a transaction dated Thursday, February 12th. The shares were sold at an average price of $104.98, for a total transaction of $1,590,237.04. Following the completion of the transaction, the executive vice president directly owned 50,174 shares in the company, valued at approximately $5,267,266.52. The trade was a 23.19% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold 413,342 shares of company stock valued at $42,241,679 in the last quarter. 0.85% of the stock is currently owned by company insiders.

Institutional Inflows and Outflows

Several hedge funds have recently modified their holdings of HAS. Huntington National Bank lifted its holdings in Hasbro by 10.2% during the 4th quarter. Huntington National Bank now owns 1,233 shares of the company’s stock worth $101,000 after buying an additional 114 shares during the last quarter. Signaturefd LLC lifted its holdings in Hasbro by 6.4% during the 4th quarter. Signaturefd LLC now owns 2,268 shares of the company’s stock worth $186,000 after buying an additional 137 shares during the last quarter. Personal CFO Solutions LLC lifted its holdings in Hasbro by 3.9% during the 4th quarter. Personal CFO Solutions LLC now owns 3,666 shares of the company’s stock worth $301,000 after buying an additional 137 shares during the last quarter. Severin Investments LLC increased its position in shares of Hasbro by 3.1% during the first quarter. Severin Investments LLC now owns 4,595 shares of the company’s stock worth $430,000 after purchasing an additional 137 shares in the last quarter. Finally, Root Financial Partners LLC increased its position in shares of Hasbro by 21.3% during the first quarter. Root Financial Partners LLC now owns 780 shares of the company’s stock worth $73,000 after purchasing an additional 137 shares in the last quarter. Hedge funds and other institutional investors own 91.83% of the company’s stock.

Hasbro Trading Down 1.6%

Shares of Hasbro stock opened at $95.08 on Wednesday. The company has a quick ratio of 1.24, a current ratio of 1.38 and a debt-to-equity ratio of 4.89. Hasbro has a 12-month low of $59.85 and a 12-month high of $106.98. The company has a market capitalization of $13.46 billion, a price-to-earnings ratio of -40.46 and a beta of 0.55. The firm’s 50-day moving average price is $94.61 and its two-hundred day moving average price is $86.91.

Hasbro (NASDAQ:HAS) last issued its quarterly earnings results on Tuesday, February 10th. The company reported $1.51 earnings per share for the quarter, topping analysts’ consensus estimates of $0.99 by $0.52. The company had revenue of $1.45 billion during the quarter, compared to the consensus estimate of $1.26 billion. Hasbro had a negative net margin of 6.86% and a positive return on equity of 127.21%. The firm’s quarterly revenue was up 31.3% on a year-over-year basis. During the same quarter in the prior year, the firm posted $0.46 EPS. On average, analysts forecast that Hasbro will post 5.67 earnings per share for the current fiscal year.

Hasbro Dividend Announcement

The business also recently disclosed a quarterly dividend, which was paid on Wednesday, March 4th. Investors of record on Wednesday, February 18th were issued a $0.70 dividend. This represents a $2.80 dividend on an annualized basis and a yield of 2.9%. The ex-dividend date was Wednesday, February 18th. Hasbro’s dividend payout ratio is presently -119.15%.

Hasbro Company Profile

Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.

The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.