Insider Selling: Viant Technology (NASDAQ:DSP) CFO Sells 13,283 Shares of Stock

Viant Technology Inc. (NASDAQ:DSP) CFO Larry Madden sold 13,283 shares of the business’s stock in a transaction on Tuesday, April 21st. The shares were sold at an average price of $10.91, for a total transaction of $144,917.53. Following the completion of the transaction, the chief financial officer directly owned 579,744 shares of the company’s stock, valued at $6,325,007.04. This trade represents a 2.24% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Larry Madden also recently made the following trade(s):

• On Thursday, April 23rd, Larry Madden sold 12,782 shares of Viant Technology stock. The shares were sold at an average price of $10.16, for a total transaction of $129,865.12.
• On Wednesday, April 22nd, Larry Madden sold 13,263 shares of Viant Technology stock. The shares were sold at an average price of $10.74, for a total transaction of $142,444.62.
• On Monday, April 6th, Larry Madden sold 7,297 shares of Viant Technology stock. The shares were sold at an average price of $11.31, for a total transaction of $82,529.07.
• On Friday, March 13th, Larry Madden sold 1,658 shares of Viant Technology stock. The shares were sold at an average price of $13.03, for a total transaction of $21,603.74.

Viant Technology Stock Down 5.7%

DSP traded down $0.61 during trading on Thursday, hitting $10.17. The company had a trading volume of 165,381 shares, compared to its average volume of 188,678. The company has a market capitalization of $644.27 million, a PE ratio of 31.78 and a beta of 0.94. Viant Technology Inc. has a one year low of $8.11 and a one year high of $16.25. The firm’s 50-day moving average price is $10.62 and its 200 day moving average price is $10.62.

Key Stories Impacting Viant Technology

Here are the key news stories impacting Viant Technology this week:

• Positive Sentiment: Brokerages maintain a bullish stance on DSP with a consensus “Buy” and above‑current average price targets, supporting upside expectations and providing a valuation anchor for the stock. Brokerage Consensus Article
• Neutral Sentiment: CEO Timothy Vanderhook executed a pre‑arranged Rule 10b5‑1 plan and sold multiple tranches (total ~12,500 shares across Apr. 20–22 at prices ~$11.12–$10.74, proceeds ≈ $137K). Because these were planned trades, they are less informative about management’s near‑term view, but they increase share supply. CEO Form 4 Filing
• Negative Sentiment: Major shareholder Capital V LLC sold a material block of shares (total 37,500 shares across Apr. 20–22, proceeds ≈ $410–$411K), cutting its stake substantially. Even though reported under a Rule 10b5‑1 plan, the size and pace of these reductions can be perceived negatively and likely weigh on short‑term liquidity and sentiment. Capital V LLC Form 4 Filing

Wall Street Analyst Weigh In

Several equities research analysts recently commented on the stock. Wall Street Zen raised shares of Viant Technology from a “hold” rating to a “buy” rating in a research report on Saturday, March 14th. Freedom Capital raised shares of Viant Technology to a “strong-buy” rating in a research report on Tuesday, March 10th. Rosenblatt Securities reaffirmed a “buy” rating and issued a $20.00 price objective on shares of Viant Technology in a research report on Thursday, April 16th. Loop Capital set a $14.50 price objective on shares of Viant Technology in a research report on Tuesday, March 10th. Finally, Weiss Ratings reissued a “hold (c-)” rating on shares of Viant Technology in a research report on Wednesday, January 21st. Two equities research analysts have rated the stock with a Strong Buy rating, six have given a Buy rating and one has given a Hold rating to the company. According to data from MarketBeat.com, the company has an average rating of “Buy” and an average price target of $17.79.

Institutional Investors Weigh In On Viant Technology

A number of institutional investors and hedge funds have recently modified their holdings of the company. Rhumbline Advisers raised its holdings in shares of Viant Technology by 2.4% in the 2nd quarter. Rhumbline Advisers now owns 45,042 shares of the company’s stock valued at $596,000 after purchasing an additional 1,056 shares during the period. JPMorgan Chase & Co. raised its holdings in shares of Viant Technology by 4.3% in the 2nd quarter. JPMorgan Chase & Co. now owns 27,121 shares of the company’s stock valued at $359,000 after purchasing an additional 1,109 shares during the period. Russell Investments Group Ltd. raised its holdings in shares of Viant Technology by 86.9% in the 4th quarter. Russell Investments Group Ltd. now owns 2,641 shares of the company’s stock valued at $32,000 after purchasing an additional 1,228 shares during the period. Strs Ohio raised its holdings in shares of Viant Technology by 4.5% in the 3rd quarter. Strs Ohio now owns 39,300 shares of the company’s stock valued at $339,000 after purchasing an additional 1,700 shares during the period. Finally, Hsbc Holdings PLC raised its holdings in shares of Viant Technology by 8.2% in the 4th quarter. Hsbc Holdings PLC now owns 27,950 shares of the company’s stock valued at $332,000 after purchasing an additional 2,122 shares during the period. 11.38% of the stock is owned by institutional investors.

About Viant Technology

Viant Technology Inc (Nasdaq: DSP) is a software-as-a-service (SaaS) advertising technology company that delivers data-driven solutions to marketers and agencies. Its core offering, Adelphic, is a programmatic demand-side platform (DSP) that empowers clients to plan, execute and optimize digital ad campaigns across desktop, mobile, connected TV and other emerging channels.

Complementing its DSP, Viant offers PeopleCloud, a people-based data management platform (DMP) that aggregates and normalizes first- and third-party audience data.