Fluent (NASDAQ:FLNT) Shares Down 4.2% – What’s Next?

Shares of Fluent, Inc. (NASDAQ:FLNT) fell 4.2% on Monday . The company traded as low as $3.36 and last traded at $3.44. 30,349 shares traded hands during trading, an increase of 11% from the average session volume of 27,433 shares. The stock had previously closed at $3.59.

Wall Street Analyst Weigh In

Separately, Canaccord Genuity Group lifted their target price on Fluent from $2.50 to $3.50 and gave the stock a “hold” rating in a research report on Tuesday, March 10th. One analyst has rated the stock with a Hold rating, According to data from MarketBeat, the stock presently has a consensus rating of “Hold” and a consensus price target of $3.50.

Fluent Stock Down 6.4%

The company has a quick ratio of 1.04, a current ratio of 1.04 and a debt-to-equity ratio of 0.21. The business has a fifty day simple moving average of $3.32 and a two-hundred day simple moving average of $2.78. The company has a market capitalization of $96.58 million, a price-to-earnings ratio of -2.97 and a beta of 1.02.

Fluent (NASDAQ:FLNT) last released its quarterly earnings data on Monday, March 9th. The company reported ($0.09) earnings per share for the quarter, missing analysts’ consensus estimates of ($0.04) by ($0.05). The company had revenue of $61.82 million for the quarter, compared to analyst estimates of $62.85 million. Fluent had a negative net margin of 13.01% and a negative return on equity of 119.04%. Equities analysts expect that Fluent, Inc. will post -0.48 EPS for the current year.

Insider Activity at Fluent

In other Fluent news, major shareholder Global Value Investment Corp. bought 65,148 shares of Fluent stock in a transaction dated Friday, March 13th. The shares were acquired at an average cost of $3.47 per share, with a total value of $226,063.56. Following the acquisition, the insider directly owned 3,089,676 shares of the company’s stock, valued at $10,721,175.72. The trade was a 2.15% increase in their ownership of the stock. The purchase was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. Also, Director James Geygan bought 65,148 shares of Fluent stock in a transaction dated Friday, March 13th. The stock was acquired at an average cost of $3.47 per share, for a total transaction of $226,063.56. Following the completion of the acquisition, the director directly owned 3,040,655 shares in the company, valued at $10,551,072.85. This represents a 2.19% increase in their ownership of the stock. Additional details regarding this purchase are available in the official SEC disclosure. Insiders bought a total of 164,835 shares of company stock worth $572,666 over the last three months. 43.51% of the stock is owned by company insiders.

Institutional Inflows and Outflows

Institutional investors have recently bought and sold shares of the stock. Millennium Management LLC bought a new position in Fluent in the 4th quarter worth approximately $84,000. Susquehanna International Group LLP raised its position in shares of Fluent by 65.3% during the 3rd quarter. Susquehanna International Group LLP now owns 39,947 shares of the company’s stock valued at $89,000 after acquiring an additional 15,777 shares during the last quarter. Geode Capital Management LLC raised its position in shares of Fluent by 44.7% during the 4th quarter. Geode Capital Management LLC now owns 144,713 shares of the company’s stock valued at $347,000 after acquiring an additional 44,684 shares during the last quarter. Finally, Mink Brook Asset Management LLC bought a new stake in shares of Fluent during the 3rd quarter valued at $634,000. Institutional investors own 23.33% of the company’s stock.

Fluent Company Profile

Fluent, Inc is a performance marketing and customer acquisition platform that helps consumer brands drive leads and sales through data-driven digital campaigns. The company specializes in direct-response marketing, executing campaigns across multiple channels including email, display, paid search, social media and native advertising. By focusing on measurable outcomes such as cost per acquisition and return on ad spend, Fluent tailors solutions to meet the specific objectives of its clients.

The company’s proprietary technology leverages first-party data sourced from its network of consumer-facing digital properties and programmatic partnerships.