Insider Selling: MediaAlpha (NYSE:MAX) Director Sells 22,274 Shares of Stock

MediaAlpha, Inc. (NYSE:MAX) Director Eugene Nonko sold 22,274 shares of the business’s stock in a transaction that occurred on Tuesday, April 21st. The stock was sold at an average price of $10.07, for a total transaction of $224,299.18. Following the sale, the director owned 1,306,825 shares of the company’s stock, valued at approximately $13,159,727.75. This represents a 1.68% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Eugene Nonko also recently made the following trade(s):

• On Tuesday, April 21st, Eugene Nonko sold 15,172 shares of MediaAlpha stock. The shares were sold at an average price of $10.09, for a total transaction of $153,085.48.
• On Monday, April 20th, Eugene Nonko sold 49,844 shares of MediaAlpha stock. The shares were sold at an average price of $10.04, for a total transaction of $500,433.76.
• On Monday, April 20th, Eugene Nonko sold 24,529 shares of MediaAlpha stock. The shares were sold at an average price of $10.05, for a total transaction of $246,516.45.
• On Tuesday, March 17th, Eugene Nonko sold 404 shares of MediaAlpha stock. The shares were sold at an average price of $10.00, for a total transaction of $4,040.00.
• On Tuesday, March 17th, Eugene Nonko sold 1,899 shares of MediaAlpha stock. The shares were sold at an average price of $10.00, for a total transaction of $18,990.00.
• On Monday, March 16th, Eugene Nonko sold 458 shares of MediaAlpha stock. The shares were sold at an average price of $10.00, for a total transaction of $4,580.00.
• On Monday, March 16th, Eugene Nonko sold 2,444 shares of MediaAlpha stock. The shares were sold at an average price of $10.00, for a total transaction of $24,440.00.
• On Monday, March 9th, Eugene Nonko sold 2,115 shares of MediaAlpha stock. The shares were sold at an average price of $10.00, for a total transaction of $21,150.00.
• On Monday, March 9th, Eugene Nonko sold 1,992 shares of MediaAlpha stock. The shares were sold at an average price of $10.00, for a total transaction of $19,920.00.
• On Tuesday, March 3rd, Eugene Nonko sold 6,700 shares of MediaAlpha stock. The shares were sold at an average price of $10.05, for a total transaction of $67,335.00.

MediaAlpha Stock Performance

Shares of MAX stock traded down $0.08 on Wednesday, hitting $9.81. The stock had a trading volume of 361,309 shares, compared to its average volume of 436,713. The firm has a market capitalization of $632.87 million, a price-to-earnings ratio of 25.16 and a beta of 1.39. The stock’s 50 day moving average is $9.31 and its 200-day moving average is $10.90. MediaAlpha, Inc. has a 52-week low of $7.09 and a 52-week high of $13.92.

MediaAlpha (NYSE:MAX) last announced its earnings results on Monday, February 23rd. The company reported $0.50 earnings per share for the quarter, beating the consensus estimate of $0.25 by $0.25. The business had revenue of $291.16 million during the quarter, compared to the consensus estimate of $296.42 million. MediaAlpha had a net margin of 2.30% and a negative return on equity of 132.73%. The business’s quarterly revenue was down 3.2% compared to the same quarter last year. During the same period in the prior year, the firm earned $0.08 earnings per share. Equities analysts expect that MediaAlpha, Inc. will post 1.13 earnings per share for the current year.

Analyst Upgrades and Downgrades

A number of research analysts have commented on the stock. The Goldman Sachs Group reduced their price objective on shares of MediaAlpha from $13.50 to $11.50 and set a “neutral” rating on the stock in a research note on Tuesday, February 24th. JPMorgan Chase & Co. reduced their price objective on shares of MediaAlpha from $15.00 to $11.00 and set an “overweight” rating on the stock in a research note on Tuesday, February 24th. Zacks Research downgraded shares of MediaAlpha from a “strong-buy” rating to a “hold” rating in a research note on Wednesday, March 25th. Wall Street Zen upgraded shares of MediaAlpha from a “buy” rating to a “strong-buy” rating in a research note on Saturday, April 11th. Finally, Keefe, Bruyette & Woods reduced their price objective on shares of MediaAlpha from $16.00 to $15.00 and set an “outperform” rating on the stock in a research note on Tuesday, April 7th. Four investment analysts have rated the stock with a Buy rating and three have given a Hold rating to the stock. According to MarketBeat.com, MediaAlpha currently has a consensus rating of “Moderate Buy” and a consensus target price of $12.70.

Institutional Inflows and Outflows

A number of large investors have recently added to or reduced their stakes in the stock. Creative Planning acquired a new stake in shares of MediaAlpha during the second quarter worth $168,000. JPMorgan Chase & Co. raised its holdings in shares of MediaAlpha by 75.9% during the second quarter. JPMorgan Chase & Co. now owns 542,246 shares of the company’s stock worth $5,938,000 after purchasing an additional 233,948 shares during the period. Legal & General Group Plc raised its holdings in shares of MediaAlpha by 29.3% during the second quarter. Legal & General Group Plc now owns 36,315 shares of the company’s stock worth $398,000 after purchasing an additional 8,229 shares during the period. Rhumbline Advisers raised its holdings in shares of MediaAlpha by 34.4% during the second quarter. Rhumbline Advisers now owns 55,622 shares of the company’s stock worth $609,000 after purchasing an additional 14,234 shares during the period. Finally, XTX Topco Ltd acquired a new stake in shares of MediaAlpha during the second quarter worth $153,000. 64.39% of the stock is currently owned by institutional investors.

MediaAlpha Company Profile

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.