Southern Capital Advisors LLC Buys New Stake in Netflix, Inc. $NFLX

Southern Capital Advisors LLC bought a new stake in Netflix, Inc. (NASDAQ:NFLX) in the fourth quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The firm bought 21,691 shares of the Internet television network’s stock, valued at approximately $2,034,000. Netflix makes up about 0.9% of Southern Capital Advisors LLC’s investment portfolio, making the stock its 23rd biggest holding.

Other institutional investors and hedge funds have also recently modified their holdings of the company. Hengehold Capital Management LLC grew its position in Netflix by 3.3% in the third quarter. Hengehold Capital Management LLC now owns 282 shares of the Internet television network’s stock worth $338,000 after acquiring an additional 9 shares in the last quarter. Financial Partners Group Inc grew its position in Netflix by 0.9% in the third quarter. Financial Partners Group Inc now owns 969 shares of the Internet television network’s stock worth $1,162,000 after acquiring an additional 9 shares in the last quarter. Seascape Capital Management grew its position in Netflix by 1.6% in the third quarter. Seascape Capital Management now owns 568 shares of the Internet television network’s stock worth $681,000 after acquiring an additional 9 shares in the last quarter. Crews Bank & Trust grew its position in Netflix by 5.8% in the third quarter. Crews Bank & Trust now owns 164 shares of the Internet television network’s stock worth $197,000 after acquiring an additional 9 shares in the last quarter. Finally, Apriem Advisors grew its position in Netflix by 0.6% in the third quarter. Apriem Advisors now owns 1,567 shares of the Internet television network’s stock worth $1,879,000 after acquiring an additional 9 shares in the last quarter. 80.93% of the stock is owned by hedge funds and other institutional investors.

Netflix Stock Down 2.4%

Shares of NASDAQ:NFLX opened at $92.58 on Wednesday. Netflix, Inc. has a 1 year low of $75.01 and a 1 year high of $134.12. The business has a 50 day simple moving average of $92.68 and a two-hundred day simple moving average of $98.06. The firm has a market capitalization of $389.84 billion, a PE ratio of 29.90, a price-to-earnings-growth ratio of 1.25 and a beta of 1.67. The company has a debt-to-equity ratio of 0.43, a current ratio of 1.41 and a quick ratio of 1.19.

Netflix (NASDAQ:NFLX) last announced its earnings results on Thursday, April 16th. The Internet television network reported $1.23 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.76 by $0.47. Netflix had a return on equity of 40.92% and a net margin of 28.52%.The business had revenue of $12.25 billion during the quarter, compared to analyst estimates of $12.17 billion. During the same quarter in the previous year, the business earned $6.61 earnings per share. The company’s revenue for the quarter was up 16.2% compared to the same quarter last year. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. On average, equities analysts predict that Netflix, Inc. will post 3.19 EPS for the current year.

Analyst Ratings Changes

Several research firms recently commented on NFLX. Rothschild & Co Redburn set a $120.00 price target on Netflix in a research report on Wednesday, January 21st. JPMorgan Chase & Co. dropped their price objective on shares of Netflix from $120.00 to $118.00 and set an “overweight” rating for the company in a research note on Friday, April 17th. Evercore started coverage on shares of Netflix in a research note on Friday, February 27th. They set an “outperform” rating and a $115.00 price objective for the company. Sanford C. Bernstein dropped their price objective on shares of Netflix from $115.00 to $110.00 and set an “outperform” rating for the company in a research note on Friday, April 17th. Finally, Needham & Company LLC reaffirmed a “buy” rating on shares of Netflix in a research note on Friday. Two research analysts have rated the stock with a Strong Buy rating, thirty-four have given a Buy rating and fourteen have given a Hold rating to the stock. Based on data from MarketBeat, Netflix currently has an average rating of “Moderate Buy” and an average price target of $114.85.

Key Netflix News

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Netflix is in negotiations to buy the historic Radford Studio Center, a move that could lower production costs, give Netflix more control over studio capacity and protect content pipelines — a long‑term margin tailwind. Netflix In Negotiations To Buy Radford Studios
• Positive Sentiment: Wall Street and notable investors are buying the dip: JPMorgan called it a buying opportunity and several firms (Phillip Securities, Seaport Research) raised targets or reiterated buys; ARK/Cathie Wood has been accumulating — these actions support upside vs. the recent pullback. Buy the Dip in Netflix Stock Now, Says JPMorgan Phillip Securities Adjusts Price Target on Netflix Cathie Wood Is Buying Netflix Again
• Neutral Sentiment: Strategic narrative shift — analysts and commentators highlight Netflix’s “pivot to profit” (focus on ad revenue, sports/events, gaming and 2026 margin targets). This supports a longer‑term thesis but requires execution; it’s more a structural positive than an immediate catalyst.
• Negative Sentiment: An Italian court ruled some past price increases unlawful and ordered refunds to subscribers, creating a regulatory/legal headwind that could limit pricing flexibility in Europe and set a precedent for other markets. Italian court rules every Netflix price hike from 2017 to 2024 unlawful
• Negative Sentiment: Near‑term sentiment was hit by softer Q2 guidance and the announced exit of co‑founder Reed Hastings from the board; that guidance miss prompted the recent selloff and remains the primary driver of short‑term downward pressure. Netflix Shares Drop As Soft Outlook, Reed Hastings Exit Weigh On Sentiment

Insider Activity

In other news, CEO Gregory K. Peters sold 27,312 shares of the business’s stock in a transaction on Tuesday, February 10th. The shares were sold at an average price of $83.24, for a total transaction of $2,273,450.88. Following the completion of the sale, the chief executive officer directly owned 122,140 shares of the company’s stock, valued at approximately $10,166,933.60. The trade was a 18.27% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, CFO Spencer Adam Neumann sold 28,630 shares of the business’s stock in a transaction on Thursday, April 2nd. The shares were sold at an average price of $98.00, for a total transaction of $2,805,740.00. Following the sale, the chief financial officer directly owned 73,787 shares of the company’s stock, valued at $7,231,126. This represents a 27.95% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last three months, insiders sold 1,487,794 shares of company stock valued at $136,255,772. Insiders own 1.37% of the company’s stock.

Netflix Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.