Merit Financial Group LLC Boosts Stock Position in Shopify Inc. $SHOP

Merit Financial Group LLC boosted its holdings in Shopify Inc. (NASDAQ:SHOP) (TSE:SHOP) by 79.0% during the 4th quarter, Holdings Channel reports. The firm owned 32,689 shares of the software maker’s stock after acquiring an additional 14,427 shares during the period. Merit Financial Group LLC’s holdings in Shopify were worth $5,262,000 as of its most recent filing with the Securities and Exchange Commission.

Several other hedge funds and other institutional investors have also bought and sold shares of SHOP. Jennison Associates LLC boosted its position in Shopify by 64.3% in the third quarter. Jennison Associates LLC now owns 18,923,431 shares of the software maker’s stock worth $2,812,211,000 after purchasing an additional 7,403,821 shares during the last quarter. Select Equity Group L.P. boosted its position in Shopify by 92.5% in the second quarter. Select Equity Group L.P. now owns 2,246,473 shares of the software maker’s stock worth $259,124,000 after purchasing an additional 1,079,494 shares during the last quarter. Massachusetts Financial Services Co. MA boosted its position in Shopify by 21.3% in the third quarter. Massachusetts Financial Services Co. MA now owns 5,536,825 shares of the software maker’s stock worth $822,828,000 after purchasing an additional 973,132 shares during the last quarter. Steadfast Capital Management LP purchased a new position in shares of Shopify during the 3rd quarter valued at $140,930,000. Finally, Assenagon Asset Management S.A. lifted its position in shares of Shopify by 1,593.1% during the 4th quarter. Assenagon Asset Management S.A. now owns 677,511 shares of the software maker’s stock valued at $109,069,000 after buying an additional 637,494 shares during the last quarter. Hedge funds and other institutional investors own 69.27% of the company’s stock.

Shopify Stock Performance

NASDAQ:SHOP opened at $131.15 on Friday. Shopify Inc. has a 52-week low of $80.35 and a 52-week high of $182.19. The firm has a market cap of $171.03 billion, a price-to-earnings ratio of 141.02, a PEG ratio of 4.53 and a beta of 2.82. The business’s fifty day moving average is $120.94 and its 200 day moving average is $144.06.

Analysts Set New Price Targets

SHOP has been the topic of a number of recent research reports. Benchmark dropped their price target on Shopify from $195.00 to $145.00 and set a “buy” rating on the stock in a research report on Tuesday, February 10th. TD Cowen raised Shopify from a “hold” rating to a “buy” rating and set a $159.00 price target on the stock in a research report on Wednesday, February 11th. KeyCorp reaffirmed an “overweight” rating and set a $160.00 price target on shares of Shopify in a research report on Wednesday, February 11th. ATB Cormark Capital Markets raised Shopify from a “sector perform” rating to an “outperform” rating in a research report on Tuesday, February 10th. Finally, Evercore set a $135.00 price target on Shopify in a research report on Wednesday, February 11th. Three equities research analysts have rated the stock with a Strong Buy rating, thirty-one have issued a Buy rating and ten have assigned a Hold rating to the stock. According to data from MarketBeat, the company has an average rating of “Moderate Buy” and a consensus price target of $162.70.

Shopify News Roundup

Here are the key news stories impacting Shopify this week:

• Positive Sentiment: CIBC reiterated an outperform rating and a US$185 price target in a Q1 preview, calling for a strong quarter and upbeat 2026 outlook — a direct analyst endorsement of SHOP’s near-term revenue/profitability trajectory. CIBC Provides Q1 Preview for Shopify; Says Strong Quarter And 2026 Outlook Expected
• Positive Sentiment: News of partner and enterprise traction — including Fyresite’s promotion to Shopify Premier Partner and wins like Avenue Z’s platinum partnership and Reitmans’ brand migrations — supports Shopify’s push upmarket and strengthens its enterprise ecosystem and long-term moat. Fyresite Reaches New Heights With Shopify Premier Partner Promotion
• Positive Sentiment: Media commentary from Jim Cramer argues Shopify is unlikely to be displaced by AI, helping sentiment among growth/software investors worried about AI-driven disruption. Jim Cramer Explains Why Shopify Is Not a Victim of AI Displacement
• Neutral Sentiment: Zacks and related coverage note elevated investor attention around SHOP, providing visibility but not new fundamental developments — useful for flows/volatility monitoring. Shopify Inc. (SHOP) is Attracting Investor Attention: Here is What You Should Know
• Neutral Sentiment: Unusual options activity suggests a large holder may be rolling covered calls on SHOP — signals of institutional repositioning that can both reduce upside and indicate expectation-setting by big owners. Unusual Options Activity Hints That a Big Fish Is Rolling Covered Calls on Shopify Stock
• Negative Sentiment: Short-case commentary (comparison pieces arguing Shopify could be a short candidate) highlights valuation and multiple risk — a reminder that high multiples and cyclical e-commerce exposure leave the stock vulnerable if execution or macro data disappoint. ServiceNow vs Shopify: Which Is the Better Short Candidate Right Now?

Shopify Profile

Shopify is a Canadian commerce technology company that provides a cloud-based platform for businesses to create, manage and scale online and physical retail stores. Its core offering is a software-as-a-service e-commerce platform that enables merchants to build customizable storefronts, manage product catalogs, process orders, and handle inventory. Shopify also supports omnichannel selling through integrated point-of-sale (POS) systems for in-person transactions.

Beyond storefront software, Shopify offers a range of merchant services and tools designed to simplify commerce operations.