Anthony Wood Sells 25,000 Shares of Roku (NASDAQ:ROKU) Stock

Roku, Inc. (NASDAQ:ROKU) CEO Anthony Wood sold 25,000 shares of the stock in a transaction that occurred on Thursday, April 16th. The shares were sold at an average price of $110.19, for a total value of $2,754,750.00. The transaction was disclosed in a filing with the SEC, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Roku Trading Up 2.3%

Shares of ROKU stock traded up $2.54 on Thursday, reaching $111.87. The company’s stock had a trading volume of 2,946,558 shares, compared to its average volume of 3,325,169. The stock’s fifty day simple moving average is $94.51 and its 200-day simple moving average is $99.68. Roku, Inc. has a 1 year low of $57.01 and a 1 year high of $116.66. The company has a market capitalization of $16.49 billion, a price-to-earnings ratio of 196.27 and a beta of 2.00.

Roku (NASDAQ:ROKU) last released its quarterly earnings results on Thursday, February 12th. The company reported $0.53 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.28 by $0.25. Roku had a net margin of 1.87% and a return on equity of 3.40%. The company had revenue of $1.39 billion for the quarter, compared to the consensus estimate of $1.35 billion. During the same quarter in the prior year, the firm earned ($0.24) earnings per share. Roku’s revenue was up 16.1% on a year-over-year basis. Equities research analysts forecast that Roku, Inc. will post -0.3 earnings per share for the current year.

Institutional Inflows and Outflows

Several large investors have recently modified their holdings of ROKU. CWM LLC raised its holdings in Roku by 345.4% in the 3rd quarter. CWM LLC now owns 84,010 shares of the company’s stock worth $8,412,000 after purchasing an additional 65,150 shares during the period. Accurate Wealth Management LLC acquired a new stake in Roku in the third quarter valued at approximately $1,115,000. AGF Management Ltd. purchased a new stake in shares of Roku in the third quarter valued at approximately $15,023,000. Convergence Investment Partners LLC acquired a new position in shares of Roku during the 3rd quarter worth approximately $2,492,000. Finally, Holocene Advisors LP raised its stake in shares of Roku by 352.3% during the 3rd quarter. Holocene Advisors LP now owns 1,650,448 shares of the company’s stock worth $165,259,000 after buying an additional 1,285,585 shares during the period. Hedge funds and other institutional investors own 86.30% of the company’s stock.

Analysts Set New Price Targets

Several research analysts recently commented on the company. Oppenheimer lifted their price target on Roku from $105.00 to $120.00 and gave the stock an “outperform” rating in a research report on Friday, February 13th. Stifel Nicolaus set a $160.00 target price on Roku in a report on Monday, March 2nd. Robert W. Baird boosted their target price on Roku from $110.00 to $120.00 and gave the company an “outperform” rating in a research report on Monday, April 6th. Jefferies Financial Group increased their price target on Roku from $135.00 to $140.00 and gave the company a “buy” rating in a report on Monday. Finally, Wells Fargo & Company raised their price target on Roku from $116.00 to $137.00 and gave the stock an “overweight” rating in a research report on Friday, February 13th. Twenty-one research analysts have rated the stock with a Buy rating and five have given a Hold rating to the company. According to MarketBeat.com, Roku presently has an average rating of “Moderate Buy” and an average target price of $127.79.

Roku News Roundup

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Roku reported it has surpassed 100 million streaming households worldwide, a major scale milestone that increases ad reach and pricing leverage for its platform. Roku hits 100M households
• Positive Sentiment: Platform/advertising strength: reporting shows the Platform segment drove the bulk of revenue (about $4.15B of $4.74B in the referenced period), underscoring ad revenue as the growth engine. Ad-driven revenue
• Positive Sentiment: Roku is splitting its broad “Platform” segment into discrete Advertising and Subscriptions units, improving transparency into ad vs. subscription economics — this can reduce investor uncertainty about profitability and unit economics. Segment reporting overhaul
• Positive Sentiment: Product and content initiatives — software fixes (restore offline local TV), new original programming and sports docuseries — should boost engagement and ad inventory quality over time. Offline local TV restore Gamechangers docuseries
• Neutral Sentiment: Near-term catalyst: Q1 2026 earnings are scheduled for April 30 — results and guidance on ad growth, ARPU and margins will be the primary test of current optimism. Earnings date
• Negative Sentiment: Insider selling: CEO Anthony Wood sold 50,000 shares under a pre-arranged 10b5-1 plan (filed at ~$100.88). While planned, insider sales can weigh on sentiment. SEC Form 4
• Negative Sentiment: Zacks downgraded Roku from “strong-buy” to “hold,” a change that may reduce buy-side enthusiasm among investors following recent gains. Zacks downgrade
• Negative Sentiment: Legal risk: a discrimination suit alleging HR mishandled racism complaints introduces reputational and legal overhang that could modestly pressure sentiment. Discrimination suit

Roku Company Profile

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.