Apple (NASDAQ:AAPL – Get Free Report) had its price target upped by equities researchers at Bank of America from $320.00 to $325.00 in a report issued on Tuesday,Benzinga reports. The firm presently has a “buy” rating on the iPhone maker’s stock. Bank of America‘s target price indicates a potential upside of 25.39% from the stock’s previous close.
Several other research analysts have also recently issued reports on the company. DA Davidson reissued a “neutral” rating and issued a $270.00 price target on shares of Apple in a research note on Friday, January 30th. Stephens set a $315.00 price target on Apple in a research note on Monday, January 26th. Oppenheimer reissued a “market perform” rating on shares of Apple in a research note on Friday, January 30th. Wedbush reaffirmed an “outperform” rating and set a $350.00 target price on shares of Apple in a research note on Friday, March 27th. Finally, Phillip Securities raised Apple from a “moderate sell” rating to a “hold” rating in a research note on Sunday, February 1st. One research analyst has rated the stock with a Strong Buy rating, twenty-two have given a Buy rating, twelve have given a Hold rating and one has assigned a Sell rating to the company’s stock. Based on data from MarketBeat, the company presently has a consensus rating of “Moderate Buy” and a consensus price target of $301.37.
Check Out Our Latest Research Report on AAPL
Apple Trading Down 0.5%
Apple (NASDAQ:AAPL – Get Free Report) last released its quarterly earnings results on Thursday, January 29th. The iPhone maker reported $2.84 earnings per share (EPS) for the quarter, topping the consensus estimate of $2.67 by $0.17. Apple had a return on equity of 159.94% and a net margin of 27.04%.The company had revenue of $143.76 billion during the quarter, compared to analysts’ expectations of $138.25 billion. During the same quarter in the prior year, the business posted $2.40 earnings per share. The company’s revenue for the quarter was up 15.7% compared to the same quarter last year. Equities analysts predict that Apple will post 7.28 earnings per share for the current year.
Insider Transactions at Apple
In other Apple news, CEO Timothy D. Cook sold 64,949 shares of the firm’s stock in a transaction dated Thursday, April 2nd. The stock was sold at an average price of $254.23, for a total transaction of $16,511,984.27. Following the completion of the sale, the chief executive officer directly owned 3,280,418 shares in the company, valued at approximately $833,980,668.14. This trade represents a 1.94% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP Deirdre O’brien sold 30,002 shares of the firm’s stock in a transaction dated Thursday, April 2nd. The stock was sold at an average price of $255.35, for a total value of $7,661,010.70. Following the sale, the senior vice president owned 136,810 shares of the company’s stock, valued at $34,934,433.50. The trade was a 17.99% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Company insiders own 0.06% of the company’s stock.
Institutional Investors Weigh In On Apple
A number of institutional investors have recently bought and sold shares of AAPL. Overbrook Management Corp increased its position in shares of Apple by 57.4% during the fourth quarter. Overbrook Management Corp now owns 104,648 shares of the iPhone maker’s stock valued at $28,449,000 after purchasing an additional 38,174 shares during the period. Highland Capital Management LLC increased its position in shares of Apple by 2.2% during the third quarter. Highland Capital Management LLC now owns 397,834 shares of the iPhone maker’s stock valued at $101,301,000 after purchasing an additional 8,446 shares during the period. Citizens Financial Group Inc. RI increased its position in shares of Apple by 48.4% during the third quarter. Citizens Financial Group Inc. RI now owns 1,426,605 shares of the iPhone maker’s stock valued at $363,256,000 after purchasing an additional 465,393 shares during the period. Tufton Capital Management increased its position in shares of Apple by 4.3% during the third quarter. Tufton Capital Management now owns 100,130 shares of the iPhone maker’s stock valued at $25,496,000 after purchasing an additional 4,157 shares during the period. Finally, World Investment Advisors increased its position in shares of Apple by 3.9% during the third quarter. World Investment Advisors now owns 734,485 shares of the iPhone maker’s stock valued at $187,022,000 after purchasing an additional 27,445 shares during the period. 67.73% of the stock is currently owned by institutional investors and hedge funds.
Apple News Roundup
Here are the key news stories impacting Apple this week:
- Positive Sentiment: BofA analyst raises Apple price target ahead of Q2, signaling confidence in fundamentals and helping limit downside; analyst support tends to boost investor sentiment. Top BofA Analyst Raises Apple Stock (AAPL) Price Target Ahead of Q2 Earnings
- Positive Sentiment: Analysts expect Apple to capture sizable share of the foldable smartphone market if it launches successfully — a new product category that could drive device revenue and margins over 2026–27. Apple’s Foldable iPhone Is Coming for Everyone — Samsung, Motorola, Google Beware!
- Positive Sentiment: Reports that Apple is testing multiple smart/AI glasses designs (and joining AI/security projects) reinforce the company’s multiyear product roadmap beyond iPhone and Services. These optionality stories support longer-term upside. Apple reportedly testing four designs for upcoming smart glasses
- Neutral Sentiment: Apple joined Project Glasswing to use Anthropic’s Mythos model for coordinated security vulnerability hunting — strategically positive for platform safety but with indirect near-term revenue impact. Apple Joins Project Glasswing As Mythos AI Raises New Valuation Questions
- Neutral Sentiment: Apple seeded iOS 26.5 beta 2 (Maps ads, other dev changes). Product/ads roadmap items matter to services revenue long-term but are routine near-term news. Apple releases iOS 26.5 beta 2 for iPhone – 9to5Mac
- Negative Sentiment: Apple’s head of AI is leaving — a near-term negative for investor confidence given pressure to execute on AI initiatives; leadership churn can slow product timelines. In Major Blow, Apple’s (AAPL) Head of AI Is Leaving the Company
- Negative Sentiment: Social/industry chatter about engineering snags and potential delays to Apple’s foldable iPhone has triggered investor selling in recent days — delays would push expected incremental revenue into 2027. Apple Stock (AAPL) Opinions on Foldable iPhone Delays
- Negative Sentiment: Omdia reports China smartphone shipments fell and component costs are rising — macro and input-cost pressures could weigh on margins and regional demand for Apple. Omdia: China Smartphone Shipments Fell 1% in First Quarter of 2026
- Negative Sentiment: A fake Ledger app on the App Store drained user crypto funds — highlights App Store review/security gaps that can hurt consumer trust and Apple’s platform reputation. Fake Ledger App on Apple App Store Drains Over $400,000 in Bitcoin
Apple Company Profile
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
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