Avestar Capital LLC Sells 4,382 Shares of Procter & Gamble Company (The) $PG

Avestar Capital LLC decreased its holdings in Procter & Gamble Company (The) (NYSE:PG) by 8.9% during the third quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The firm owned 44,708 shares of the company’s stock after selling 4,382 shares during the period. Avestar Capital LLC’s holdings in Procter & Gamble were worth $6,869,000 as of its most recent filing with the Securities & Exchange Commission.

A number of other large investors have also recently made changes to their positions in PG. Halbert Hargrove Global Advisors LLC purchased a new stake in Procter & Gamble during the third quarter worth $25,000. Corundum Trust Company INC bought a new position in shares of Procter & Gamble in the 3rd quarter worth $32,000. Marquette Asset Management LLC purchased a new stake in shares of Procter & Gamble during the 3rd quarter worth $37,000. Redmont Wealth Advisors LLC bought a new stake in Procter & Gamble during the third quarter valued at about $40,000. Finally, Manning & Napier Advisors LLC purchased a new position in Procter & Gamble in the third quarter valued at about $44,000. 65.77% of the stock is owned by hedge funds and other institutional investors.

Wall Street Analyst Weigh In

PG has been the subject of several recent analyst reports. Jefferies Financial Group upgraded shares of Procter & Gamble from a “hold” rating to a “buy” rating and raised their target price for the company from $156.00 to $179.00 in a research note on Tuesday, December 16th. Weiss Ratings reissued a “hold (c)” rating on shares of Procter & Gamble in a research report on Monday, December 29th. Rothschild & Co Redburn upped their target price on Procter & Gamble from $155.00 to $157.00 and gave the company a “neutral” rating in a research report on Friday, January 23rd. Deutsche Bank Aktiengesellschaft lowered their price target on Procter & Gamble from $176.00 to $171.00 and set a “buy” rating for the company in a report on Monday, December 8th. Finally, Morgan Stanley set a $175.00 price objective on shares of Procter & Gamble in a report on Monday, October 27th. Fourteen investment analysts have rated the stock with a Buy rating and seven have given a Hold rating to the company. Based on data from MarketBeat.com, Procter & Gamble has an average rating of “Moderate Buy” and a consensus target price of $168.33.

Insider Activity

In related news, insider Marc S. Pritchard sold 95,903 shares of the business’s stock in a transaction on Friday, January 23rd. The shares were sold at an average price of $151.15, for a total value of $14,495,738.45. Following the completion of the transaction, the insider directly owned 182,607 shares in the company, valued at $27,601,048.05. The trade was a 34.43% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available at the SEC website. Also, insider Moses Victor Javier Aguilar sold 15,169 shares of the firm’s stock in a transaction on Friday, February 13th. The shares were sold at an average price of $162.28, for a total transaction of $2,461,625.32. Following the sale, the insider owned 44,735 shares in the company, valued at approximately $7,259,595.80. This represents a 25.32% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last 90 days, insiders sold 341,260 shares of company stock worth $54,256,985. 0.20% of the stock is currently owned by corporate insiders.

Trending Headlines about Procter & Gamble

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: Erste Group upgraded PG from “hold” to “buy,” providing immediate buy-side momentum and signaling analyst confidence in the name. Read More.
• Positive Sentiment: Zacks highlights a potential growth catalyst: P&G’s push into digital retail and e‑commerce (using data and AI) that could help reignite volume growth over time — a strategic narrative investors like for sustainable revenue/margin upside. Read More.
• Positive Sentiment: Ongoing analyst support: several brokerages have raised ratings/targets in recent months (Jefferies, JPMorgan, Morgan Stanley among them) and the consensus price target sits above current levels, which cushions downside and attracts buyers.
• Neutral Sentiment: Investor attention is elevated — Zacks notes PG is among the most‑searched stocks recently; that can increase intraday volume and volatility but is not a clear directional signal. Read More.
• Neutral Sentiment: Recent results/guidance remain mixed: Q3 results slightly beat EPS estimates but revenue lagged; FY2026 EPS guide is in place — fundamentals aren’t deteriorating materially, so news flow (rather than fundamentals) is driving short‑term moves. Read More.
• Negative Sentiment: Insider selling: Moses Victor Javier Aguilar sold 15,169 shares at about $162.28 (≈$2.46M) on Feb. 13, a 25% reduction in his holding — a visible near‑term negative signal for sentiment. Read More.
• Negative Sentiment: Broader insider sales reported (including large, multi‑million dollar sales by senior executives) amplify selling pressure and likely explain much of the day’s weakness as investors read these as reduced insider conviction. Read More. Read More.

Procter & Gamble Stock Down 1.8%

NYSE:PG opened at $156.74 on Thursday. The firm has a market capitalization of $364.27 billion, a P/E ratio of 23.22, a PEG ratio of 5.30 and a beta of 0.38. The company’s fifty day moving average price is $148.31 and its 200-day moving average price is $150.57. Procter & Gamble Company has a 1-year low of $137.62 and a 1-year high of $179.99. The company has a debt-to-equity ratio of 0.49, a current ratio of 0.72 and a quick ratio of 0.51.

Procter & Gamble (NYSE:PG) last announced its quarterly earnings results on Thursday, January 22nd. The company reported $1.88 earnings per share for the quarter, topping the consensus estimate of $1.86 by $0.02. The company had revenue of $22.21 billion for the quarter, compared to the consensus estimate of $22.36 billion. Procter & Gamble had a return on equity of 32.21% and a net margin of 19.30%.The firm’s revenue for the quarter was up 1.5% compared to the same quarter last year. During the same period last year, the firm earned $1.88 EPS. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. As a group, equities research analysts anticipate that Procter & Gamble Company will post 6.91 EPS for the current year.

Procter & Gamble Announces Dividend

The business also recently disclosed a quarterly dividend, which was paid on Tuesday, February 17th. Shareholders of record on Friday, January 23rd were given a $1.0568 dividend. This represents a $4.23 annualized dividend and a yield of 2.7%. The ex-dividend date was Friday, January 23rd. Procter & Gamble’s dividend payout ratio is currently 62.67%.

Procter & Gamble Company Profile

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.