Alphabet (NASDAQ:GOOGL – Get Free Report) had its price objective hoisted by stock analysts at Deutsche Bank Aktiengesellschaft from $340.00 to $370.00 in a research note issued on Tuesday,MarketScreener reports. The firm presently has a “buy” rating on the information services provider’s stock. Deutsche Bank Aktiengesellschaft’s target price would suggest a potential upside of 14.97% from the stock’s previous close.
Several other equities research analysts have also recently issued reports on GOOGL. Piper Sandler reaffirmed an “overweight” rating and set a $365.00 price objective (up from $330.00) on shares of Alphabet in a research report on Thursday, December 11th. CICC Research lifted their price target on Alphabet from $240.00 to $303.00 and gave the stock an “outperform” rating in a research report on Friday, October 31st. Jefferies Financial Group reissued a “buy” rating and issued a $365.00 price target (up from $320.00) on shares of Alphabet in a report on Monday, January 5th. BNP Paribas initiated coverage on Alphabet in a research note on Monday, November 24th. They set an “outperform” rating and a $355.00 price target on the stock. Finally, Bank of America upped their price target on shares of Alphabet from $335.00 to $370.00 and gave the company a “buy” rating in a report on Tuesday, January 13th. Three analysts have rated the stock with a Strong Buy rating, forty-five have given a Buy rating and four have assigned a Hold rating to the company. According to data from MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and an average target price of $329.08.
Read Our Latest Report on Alphabet
Alphabet Trading Down 2.5%
Alphabet (NASDAQ:GOOGL – Get Free Report) last posted its earnings results on Wednesday, October 29th. The information services provider reported $2.87 earnings per share (EPS) for the quarter, topping the consensus estimate of $2.29 by $0.58. The firm had revenue of $102.35 billion for the quarter, compared to analyst estimates of $99.90 billion. Alphabet had a return on equity of 35.00% and a net margin of 32.23%. On average, equities analysts expect that Alphabet will post 8.9 earnings per share for the current year.
Insider Buying and Selling
In other news, CAO Amie Thuener O’toole sold 2,778 shares of the business’s stock in a transaction on Monday, December 15th. The stock was sold at an average price of $312.30, for a total transaction of $867,569.40. Following the sale, the chief accounting officer directly owned 8,962 shares of the company’s stock, valued at $2,798,832.60. The trade was a 23.66% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, Director Frances Arnold sold 102 shares of the firm’s stock in a transaction that occurred on Wednesday, December 31st. The stock was sold at an average price of $313.45, for a total transaction of $31,971.90. Following the completion of the transaction, the director directly owned 18,205 shares of the company’s stock, valued at $5,706,357.25. This represents a 0.56% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 189,909 shares of company stock valued at $57,927,282 in the last ninety days. Insiders own 11.55% of the company’s stock.
Institutional Trading of Alphabet
Several large investors have recently added to or reduced their stakes in GOOGL. Financial Gravity Companies Inc. bought a new stake in shares of Alphabet in the second quarter valued at about $31,000. PMV Capital Advisers LLC bought a new stake in shares of Alphabet during the fourth quarter worth $38,000. CarsonAllaria Wealth Management Ltd. boosted its stake in Alphabet by 36.4% in the second quarter. CarsonAllaria Wealth Management Ltd. now owns 251 shares of the information services provider’s stock valued at $44,000 after acquiring an additional 67 shares during the last quarter. Pilgrim Partners Asia Pte Ltd acquired a new position in Alphabet during the third quarter valued at approximately $53,000. Finally, iSAM Funds UK Ltd bought a new stake in shares of Alphabet in the third quarter worth about $53,000. 40.03% of the stock is owned by institutional investors.
Trending Headlines about Alphabet
Here are the key news stories impacting Alphabet this week:
- Positive Sentiment: Alphabet’s AI investments helped push it into the $4 trillion market‑cap club, signaling strong investor confidence in its AI strategy and scale — supportive for long‑term valuation. Alphabet Enters the $4 Trillion Club as AI Bets Reshape Big Tech
- Positive Sentiment: Analysts and investors point to Google Cloud as a major growth driver — one write‑up forecasts Cloud net income could roughly double with AI demand, making a ~$20B income target plausible and boosting earnings upside. Will Alphabet’s Cloud Division Fuel $20 Billion in Income?
- Positive Sentiment: Industry comparisons show Alphabet retains an edge in digital advertising thanks to AI-driven ad tools and scale, supporting near‑term ad revenue resilience versus smaller rivals. RDDT vs GOOGL: Which Digital Advertising Stock Has an Edge Now?
- Positive Sentiment: Alphabet continues to win AI partnerships and integrations (recent coverage notes progress such as powering voice assistants), which validates its models and could open licensing or product revenue avenues. Should You Buy Alphabet Stock Before Feb. 4?
- Neutral Sentiment: Google is revisiting smart glasses with new AI features — promising for product diversification but adoption and monetization remain uncertain. Product success would be incremental versus core ad/cloud businesses. Will Google be ‘third time lucky’ with new, AI-powered smart glasses?
- Neutral Sentiment: Several investor pieces and model portfolios continue to recommend Alphabet as a long‑term buy due to dominance across search, ads, cloud, AI and minority stakes (e.g., SpaceX exposure) — supportive for long‑term demand but mixed for short‑term trading. 2 Stocks to Buy in 2026 and Hold Forever
- Negative Sentiment: Macro/risk‑off flow hit tech names after tariff/tension headlines tied to Greenland spurred a sell‑off; that external risk is pressuring high‑beta, high‑multiple growth stocks including Alphabet in the near term. Tech stocks lead Wall Street sell-off as tensions over Greenland escalate
- Negative Sentiment: Coverage notes the “Magnificent Seven” divergence as AI trade dynamics shift — sector leadership is becoming more mixed, which can introduce volatility and weigh on multiples for even top names. The Magnificent Seven Drove Markets. Now They’re Pulling in Different Directions.
About Alphabet
Alphabet Inc is the holding company created in 2015 to organize Google and a portfolio of businesses developing technologies beyond Google’s core internet services. Its principal operations are led by Google, which builds and operates consumer-facing products such as Google Search, YouTube, Android, Chrome, Gmail, Google Maps and Google Workspace, as well as advertising platforms (Google Ads and AdSense) that historically generate the majority of its revenue. Google also develops consumer hardware (Pixel phones, Nest smart-home devices, Chromecast) and developer and distribution platforms such as Google Play.
Beyond Google’s consumer and advertising businesses, Alphabet invests in enterprise and infrastructure offerings through Google Cloud, which provides cloud computing, data analytics and productivity services to businesses and institutions.
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