Capital One Financial Lowers ServiceNow (NYSE:NOW) Price Target to $161.00

ServiceNow (NYSE:NOW) had its price target dropped by Capital One Financial from $188.00 to $161.00 in a report issued on Friday,MarketScreener reports. The brokerage currently has an “overweight” rating on the information technology services provider’s stock. Capital One Financial‘s target price would indicate a potential upside of 26.43% from the company’s current price.

Several other research firms have also recently issued reports on NOW. Guggenheim upgraded shares of ServiceNow from a “sell” rating to a “neutral” rating in a research note on Tuesday, December 16th. Cowen reissued a “buy” rating on shares of ServiceNow in a research note on Friday, October 24th. Stifel Nicolaus decreased their target price on ServiceNow from $230.00 to $200.00 and set a “buy” rating on the stock in a research note on Friday, January 9th. UBS Group reiterated a “buy” rating on shares of ServiceNow in a research report on Wednesday, December 24th. Finally, Macquarie restated a “neutral” rating and issued a $172.00 price objective on shares of ServiceNow in a research report on Thursday, January 8th. Three equities research analysts have rated the stock with a Strong Buy rating, thirty-three have issued a Buy rating, five have issued a Hold rating and two have assigned a Sell rating to the company’s stock. According to MarketBeat, the stock has an average rating of “Moderate Buy” and a consensus price target of $214.40.

ServiceNow Stock Performance

Shares of NYSE:NOW traded down $3.83 during midday trading on Friday, reaching $127.34. 19,924,187 shares of the company traded hands, compared to its average volume of 9,024,836. The firm’s fifty day moving average price is $157.85 and its two-hundred day moving average price is $175.84. The firm has a market capitalization of $132.23 billion, a price-to-earnings ratio of 76.99, a price-to-earnings-growth ratio of 2.19 and a beta of 0.98. The company has a quick ratio of 1.06, a current ratio of 1.06 and a debt-to-equity ratio of 0.13. ServiceNow has a 12 month low of $126.85 and a 12 month high of $239.62.

Insider Transactions at ServiceNow

In other ServiceNow news, CFO Gina Mastantuono sold 2,085 shares of the business’s stock in a transaction that occurred on Friday, November 28th. The stock was sold at an average price of $161.60, for a total value of $336,936.00. Following the completion of the sale, the chief financial officer owned 63,215 shares in the company, valued at approximately $10,215,544. The trade was a 3.19% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, insider Paul Fipps sold 1,525 shares of ServiceNow stock in a transaction on Tuesday, November 18th. The stock was sold at an average price of $163.51, for a total transaction of $249,352.75. Following the completion of the transaction, the insider directly owned 2,705 shares in the company, valued at approximately $442,294.55. The trade was a 36.05% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last 90 days, insiders have sold 15,310 shares of company stock valued at $2,533,585. 0.34% of the stock is currently owned by corporate insiders.

Institutional Investors Weigh In On ServiceNow

A number of large investors have recently added to or reduced their stakes in the company. Nordea Investment Management AB increased its position in ServiceNow by 388.7% during the 4th quarter. Nordea Investment Management AB now owns 4,706,164 shares of the information technology services provider’s stock valued at $720,325,000 after buying an additional 3,743,087 shares in the last quarter. Norges Bank purchased a new stake in shares of ServiceNow in the second quarter worth $2,589,235,000. SG Americas Securities LLC increased its holdings in shares of ServiceNow by 11,128.7% during the fourth quarter. SG Americas Securities LLC now owns 1,805,467 shares of the information technology services provider’s stock valued at $276,579,000 after acquiring an additional 1,789,388 shares in the last quarter. Aberdeen Group plc raised its position in shares of ServiceNow by 405.0% in the 4th quarter. Aberdeen Group plc now owns 1,448,931 shares of the information technology services provider’s stock worth $221,962,000 after purchasing an additional 1,162,005 shares during the last quarter. Finally, Sarasin & Partners LLP boosted its stake in ServiceNow by 386.2% in the 4th quarter. Sarasin & Partners LLP now owns 1,233,408 shares of the information technology services provider’s stock worth $188,946,000 after purchasing an additional 979,740 shares in the last quarter. Institutional investors own 87.18% of the company’s stock.

Trending Headlines about ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Analysts and commentators highlight ServiceNow’s AI-led workflow platform as a growth driver if enterprise AI adoption continues, supporting longer‑term upside. 1 Stock-Split Stock to Buy That Could Soar
• Positive Sentiment: ServiceNow completed a 5-for-1 stock split in December, boosting retail accessibility and liquidity — a structural tailwind for demand. 1 Stock-Split Stock to Buy That Could Soar
• Positive Sentiment: Piper Sandler named NOW among its top software picks for 2026, signaling meaningful upside expectations from a major sell‑side shop. Here’s Why ServiceNow (NOW) Was Among Piper Sandler’s Top Picks For 2026
• Positive Sentiment: Large institutional buys reported in recent quarters (e.g., Nordea, UBS additions) suggest conviction from some asset managers and provide a supportive ownership base. ServiceNow Stock (NOW) Opinions on Recent Price Drop
• Neutral Sentiment: Coverage comparing enterprise AI/workflow vendors highlights ServiceNow’s exposure to the AI automation market but notes competitive differences across players — useful context but not an immediate catalyst. Who is Winning AI Workflow Automation? We Compared 4 Enterprise Stocks.
• Neutral Sentiment: An integration with a smaller identity vendor (AuthID) briefly lifted that partner’s shares; partner integrations can incrementally expand use cases but are not a major standalone driver for NOW. AuthID Shares Cool Off After ServiceNow Integration
• Negative Sentiment: Analyst moves and price‑target cuts (including a recent downgrade that pushed the stock to a 52‑week low) are pressuring the share price and catalyzing selling. ServiceNow (NYSE:NOW) Sets New 52-Week Low on Analyst Downgrade
• Negative Sentiment: Extensive insider selling over recent months (many executive sales, few purchases) raises short‑term governance/optics concerns for some investors. ServiceNow Stock (NOW) Opinions on Recent Price Drop
• Negative Sentiment: Social media and chatter about the recent dip amplify volatility — some see a buying opportunity, but short‑term momentum favors sellers. ServiceNow Stock (NOW) Opinions on Recent Price Drop

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.