Analyzing Bilibili (NASDAQ:BILI) and Gray Media (NYSE:GTN)

Gray Media (NYSE:GTN) and Bilibili (NASDAQ:BILI) are both consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, dividends, profitability, risk, valuation, earnings and analyst recommendations.

Profitability

This table compares Gray Media and Bilibili’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Gray Media	5.64%	10.31%	2.17%
Bilibili	2.60%	6.99%	2.78%

Earnings and Valuation

This table compares Gray Media and Bilibili”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Gray Media	$3.35 billion	0.14	$375.00 million	$0.41	11.48
Bilibili	$3.68 billion	3.00	-$184.51 million	$0.25	105.52

Gray Media has higher earnings, but lower revenue than Bilibili. Gray Media is trading at a lower price-to-earnings ratio than Bilibili, indicating that it is currently the more affordable of the two stocks.

Risk and Volatility

Gray Media has a beta of 1.15, meaning that its stock price is 15% more volatile than the S&P 500. Comparatively, Bilibili has a beta of 0.97, meaning that its stock price is 3% less volatile than the S&P 500.

Analyst Recommendations

This is a summary of recent ratings for Gray Media and Bilibili, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Gray Media	1	1	3	0	2.40
Bilibili	0	4	6	1	2.73

Gray Media currently has a consensus price target of $7.25, indicating a potential upside of 54.09%. Bilibili has a consensus price target of $29.17, indicating a potential upside of 10.58%. Given Gray Media’s higher possible upside, analysts clearly believe Gray Media is more favorable than Bilibili.

Insider and Institutional Ownership

78.6% of Gray Media shares are owned by institutional investors. Comparatively, 16.1% of Bilibili shares are owned by institutional investors. 15.2% of Gray Media shares are owned by company insiders. Comparatively, 22.2% of Bilibili shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Summary

Bilibili beats Gray Media on 8 of the 15 factors compared between the two stocks.

About Gray Media

Gray Television, Inc., a television broadcasting company, owns and/or operates television stations and digital assets in the United States. It also broadcasts secondary digital channels affiliated to ABC, CBS, NBC, and FOX, as well as various other networks and program services, including CW Plus Network, MY Network, the MeTV Network, Circle, Telemundo, THE365, and Outlaw; and local news/weather channels in various markets. It owns and operates television stations and digital assets that serve television markets in the United States. The company was formerly known as Gray Communications Systems, Inc. and changed its name to Gray Television, Inc. in August 2002. Gray Television, Inc. was founded in 1891 and is headquartered in Atlanta, Georgia.

About Bilibili

Bilibili Inc. provides online entertainment services for the young generations in the People's Republic of China. It offers a range of digital content, including professional user generated videos, mobile games, and value-added services, such as live broadcasting, occupationally generated videos, audio drama on Maoer, and comics on Bilibili Comic. The company also provides advertising services; and IP derivatives and other services. In addition, it engages in the business and technology development activities; e-commerce business; and video, comics, and game distribution activities. Bilibili Inc. was founded in 2009 and is headquartered in Shanghai, the People's Republic of China.