D-MARKET Electronic Services & Trading (NASDAQ:HEPS – Get Free Report) and Fiverr International (NYSE:FVRR – Get Free Report) are both small-cap retail/wholesale companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, institutional ownership, profitability, valuation, dividends, earnings and risk.
Profitability
This table compares D-MARKET Electronic Services & Trading and Fiverr International’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| D-MARKET Electronic Services & Trading | -5.42% | -113.69% | -10.63% |
| Fiverr International | 5.23% | 13.53% | 4.70% |
Analyst Recommendations
This is a breakdown of current ratings and recommmendations for D-MARKET Electronic Services & Trading and Fiverr International, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| D-MARKET Electronic Services & Trading | 1 | 3 | 0 | 0 | 1.75 |
| Fiverr International | 1 | 4 | 7 | 1 | 2.62 |
Insider and Institutional Ownership
40.5% of D-MARKET Electronic Services & Trading shares are held by institutional investors. Comparatively, 59.0% of Fiverr International shares are held by institutional investors. 36.3% of D-MARKET Electronic Services & Trading shares are held by insiders. Comparatively, 15.9% of Fiverr International shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.
Risk and Volatility
D-MARKET Electronic Services & Trading has a beta of 2.3, suggesting that its stock price is 130% more volatile than the S&P 500. Comparatively, Fiverr International has a beta of 1.49, suggesting that its stock price is 49% more volatile than the S&P 500.
Earnings and Valuation
This table compares D-MARKET Electronic Services & Trading and Fiverr International”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| D-MARKET Electronic Services & Trading | $1.74 billion | 0.40 | -$48.95 million | ($0.25) | -8.72 |
| Fiverr International | $391.48 million | 1.84 | $18.25 million | $0.59 | 34.12 |
Fiverr International has lower revenue, but higher earnings than D-MARKET Electronic Services & Trading. D-MARKET Electronic Services & Trading is trading at a lower price-to-earnings ratio than Fiverr International, indicating that it is currently the more affordable of the two stocks.
Summary
Fiverr International beats D-MARKET Electronic Services & Trading on 12 of the 15 factors compared between the two stocks.
About D-MARKET Electronic Services & Trading
D-Market Elektronik Hizmetler ve Ticaret A.S. operates e-commerce platforms in Turkey. The company operates www.hepsiburada.com, a retail website that provides its retail customers a range of merchandise, including electronics and non-electronics products, such as books, sports, toys, kids and baby products, cosmetics, furniture, etc. It also offers Hepsiburada Market, an app-in-app initiative and on-demand delivery service that delivers groceries and water; HepsiJet that provides last-mile delivery services; HepsiLojistik, which offers storage and fulfillment services; HepsiMat, an offline network of pick-up and drop-off point; HepsiAd that provides advertising service; HepsiGlobal for discovering and purchasing products from international merchants online; Hepsipay, which offers an e-money and payment services; and Hepsiburada Seyahat for buying airline tickets online. The company was incorporated in 2000 and is headquartered in Istanbul, Turkey.
About Fiverr International
Fiverr International Ltd. operates an online marketplace worldwide. Its platform enables sellers to sell their services and buyers to buy them. The company's platform includes various categories in ten verticals, including graphic and design, digital marketing, writing and translation, video and animation, music and audio, programming and tech, business, data, lifestyle, and photography. It also offers value-added products, including subscription-based content marketing, back-office, learning and development offerings, creative talent, and freelancer management platforms. In addition, the company provides a suite of professional solutions that enable businesses to engage with freelancers; Fiverr Pro, a marketplace; Fiverr Certified, a storefront to access certified experts for partner vendors; Fiverr Enterprise, a gateway to source and manage on-demand and long-term freelancers. Further, it offers various value-added products, including Promoted Gigs which allows sellers to advertise their services on the platform; and Seller Plus, a subscription program that equips sellers with advanced tools. The company's buyers include businesses of various sizes, as well as sellers comprise a group of freelancers and agencies. Fiverr International Ltd. was incorporated in 2010 and is headquartered in Tel Aviv, Israel.
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