Insider Selling: comScore (NASDAQ:SCOR) Director Sells $16,699.42 in Stock

comScore, Inc. (NASDAQ:SCOR) Director William Paul Livek sold 2,206 shares of comScore stock in a transaction dated Monday, November 10th. The stock was sold at an average price of $7.57, for a total value of $16,699.42. Following the completion of the transaction, the director directly owned 203,110 shares of the company’s stock, valued at approximately $1,537,542.70. This trade represents a 1.07% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is accessible through this link.

William Paul Livek also recently made the following trade(s):

• On Tuesday, November 11th, William Paul Livek sold 3,735 shares of comScore stock. The stock was sold at an average price of $7.12, for a total value of $26,593.20.

comScore Trading Down 1.5%

SCOR stock traded down $0.10 during mid-day trading on Wednesday, reaching $6.67. The company’s stock had a trading volume of 7,756 shares, compared to its average volume of 30,948. comScore, Inc. has a 12 month low of $4.39 and a 12 month high of $10.18. The business’s 50 day moving average price is $7.22 and its 200 day moving average price is $6.05. The company has a market cap of $33.46 million, a price-to-earnings ratio of -0.38 and a beta of 1.20.

Institutional Trading of comScore

An institutional investor recently bought a new position in comScore stock. Covestor Ltd acquired a new position in shares of comScore, Inc. (NASDAQ:SCOR) during the 3rd quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor acquired 10,376 shares of the company’s stock, valued at approximately $91,000. Covestor Ltd owned about 0.21% of comScore at the end of the most recent quarter. Hedge funds and other institutional investors own 42.15% of the company’s stock.

Wall Street Analyst Weigh In

Separately, Weiss Ratings reiterated a “sell (d-)” rating on shares of comScore in a research report on Wednesday, November 5th. One investment analyst has rated the stock with a Sell rating, According to data from MarketBeat, the company has an average rating of “Sell”.

comScore Company Profile

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.