BOK Financial Private Wealth Inc. Reduces Holdings in Salesforce Inc. $CRM

BOK Financial Private Wealth Inc. lowered its stake in shares of Salesforce Inc. (NYSE:CRM) by 59.7% during the 2nd quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The firm owned 1,928 shares of the CRM provider’s stock after selling 2,862 shares during the quarter. BOK Financial Private Wealth Inc.’s holdings in Salesforce were worth $527,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

A number of other institutional investors also recently bought and sold shares of the stock. Compass Capital Management Inc. bought a new position in shares of Salesforce in the 2nd quarter worth approximately $14,376,000. Joseph Group Capital Management grew its stake in Salesforce by 27.4% in the second quarter. Joseph Group Capital Management now owns 12,831 shares of the CRM provider’s stock worth $3,499,000 after purchasing an additional 2,758 shares during the period. ProShare Advisors LLC raised its holdings in Salesforce by 4.6% in the second quarter. ProShare Advisors LLC now owns 325,071 shares of the CRM provider’s stock worth $88,644,000 after purchasing an additional 14,326 shares in the last quarter. PFG Advisors lifted its position in Salesforce by 50.3% during the second quarter. PFG Advisors now owns 4,150 shares of the CRM provider’s stock valued at $1,132,000 after buying an additional 1,389 shares during the period. Finally, Zions Bancorporation National Association UT lifted its position in Salesforce by 7.5% during the second quarter. Zions Bancorporation National Association UT now owns 28,756 shares of the CRM provider’s stock valued at $7,841,000 after buying an additional 2,017 shares during the period. 80.43% of the stock is owned by institutional investors.

Insider Activity at Salesforce

In other news, CEO Marc Benioff sold 2,250 shares of Salesforce stock in a transaction on Monday, September 8th. The shares were sold at an average price of $251.12, for a total transaction of $565,020.00. Following the transaction, the chief executive officer owned 11,911,571 shares in the company, valued at $2,991,233,709.52. This trade represents a 0.02% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available through this hyperlink. Also, Director David Blair Kirk acquired 3,400 shares of the business’s stock in a transaction dated Tuesday, September 9th. The shares were acquired at an average cost of $254.66 per share, with a total value of $865,844.00. Following the transaction, the director owned 3,824 shares in the company, valued at approximately $973,819.84. This trade represents a 801.89% increase in their ownership of the stock. The disclosure for this purchase is available in the SEC filing. Insiders sold 72,122 shares of company stock worth $17,785,853 over the last quarter. Insiders own 3.00% of the company’s stock.

Salesforce Stock Performance

Shares of CRM opened at $239.92 on Monday. The firm has a market capitalization of $228.40 billion, a P/E ratio of 34.87, a PEG ratio of 2.11 and a beta of 1.19. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.12 and a quick ratio of 1.12. Salesforce Inc. has a one year low of $226.48 and a one year high of $369.00. The business has a fifty day moving average of $247.41 and a 200 day moving average of $258.32.

Salesforce (NYSE:CRM) last announced its earnings results on Wednesday, September 3rd. The CRM provider reported $2.91 earnings per share (EPS) for the quarter, topping the consensus estimate of $2.78 by $0.13. The business had revenue of $10.24 billion for the quarter, compared to analysts’ expectations of $10.14 billion. Salesforce had a return on equity of 13.27% and a net margin of 16.87%.The business’s revenue for the quarter was up 9.8% on a year-over-year basis. During the same period last year, the firm posted $2.56 earnings per share. Salesforce has set its FY 2026 guidance at 11.330-11.370 EPS. Q3 2026 guidance at 2.840-2.860 EPS. As a group, sell-side analysts anticipate that Salesforce Inc. will post 7.46 EPS for the current year.

Salesforce Announces Dividend

The firm also recently announced a quarterly dividend, which was paid on Thursday, October 9th. Shareholders of record on Wednesday, September 17th were issued a dividend of $0.416 per share. This represents a $1.66 dividend on an annualized basis and a yield of 0.7%. The ex-dividend date of this dividend was Wednesday, September 17th. Salesforce’s dividend payout ratio is currently 24.13%.

Analyst Ratings Changes

Several brokerages recently issued reports on CRM. Morgan Stanley increased their price target on shares of Salesforce from $404.00 to $405.00 and gave the stock an “overweight” rating in a research note on Tuesday, September 2nd. Northland Securities cut shares of Salesforce from an “outperform” rating to a “market perform” rating and set a $264.00 price objective on the stock. in a report on Tuesday, October 14th. JMP Securities reiterated a “market outperform” rating and set a $430.00 target price on shares of Salesforce in a report on Friday, October 17th. Barclays cut their price target on Salesforce from $347.00 to $316.00 and set an “overweight” rating on the stock in a research note on Monday, August 18th. Finally, Sanford C. Bernstein lowered their price objective on Salesforce from $255.00 to $221.00 and set an “underperform” rating for the company in a research note on Thursday, September 4th. Twenty-five research analysts have rated the stock with a Buy rating, thirteen have given a Hold rating and one has issued a Sell rating to the stock. According to data from MarketBeat, the company presently has an average rating of “Moderate Buy” and a consensus price target of $325.23.

Salesforce Company Profile

Salesforce, Inc provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale.