Head-To-Head Analysis: RLX Technology (NYSE:RLX) versus Dogness (International) (NASDAQ:DOGZ)

Dogness (International) (NASDAQ:DOGZ) and RLX Technology (NYSE:RLX) are both consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, earnings, dividends, risk, valuation, analyst recommendations and institutional ownership.

Risk & Volatility

Dogness (International) has a beta of 2.61, meaning that its share price is 161% more volatile than the S&P 500. Comparatively, RLX Technology has a beta of 1.1, meaning that its share price is 10% more volatile than the S&P 500.

Institutional & Insider Ownership

5.1% of Dogness (International) shares are held by institutional investors. Comparatively, 22.7% of RLX Technology shares are held by institutional investors. 31.2% of Dogness (International) shares are held by insiders. Comparatively, 53.4% of RLX Technology shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Analyst Ratings

This is a summary of recent ratings and recommmendations for Dogness (International) and RLX Technology, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Dogness (International)	1	0	0	0	1.00
RLX Technology	0	2	0	0	2.00

RLX Technology has a consensus target price of $2.25, suggesting a potential downside of 6.05%. Given RLX Technology’s stronger consensus rating and higher probable upside, analysts clearly believe RLX Technology is more favorable than Dogness (International).

Earnings and Valuation

This table compares Dogness (International) and RLX Technology”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Dogness (International)	$20.71 million	10.18	-$5.10 million	N/A	N/A
RLX Technology	$376.55 million	9.99	$75.60 million	$0.07	34.21

RLX Technology has higher revenue and earnings than Dogness (International).

Profitability

This table compares Dogness (International) and RLX Technology’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Dogness (International)	N/A	N/A	N/A
RLX Technology	22.32%	4.54%	4.29%

Summary

RLX Technology beats Dogness (International) on 9 of the 11 factors compared between the two stocks.

About Dogness (International)

Dogness (International) Corporation, through its subsidiaries, designs, manufactures, and sells fashionable products for dogs and cats worldwide. The company provides pet leashes, pet collars, pet harnesses, and retractable leashes, as well as lanyards; gift suspenders, pet belt ribbons, laces, elastic belts, computer jacquard ribbons, and high-grade textile laces; mouth covers and pet charms; climbing hooks; and intelligent pet products, such as app-controlled pet feeders, pet water fountains, and smart pet toys, as well as pet shampoos. It also offers ribbon dyeing service and pet grooming services. It offers its products to wholesalers and retailers. The company was founded in 2003 and is headquartered in Dongguan, the People's Republic of China.

About RLX Technology

RLX Technology Inc., together with its subsidiaries, engages in the manufacture and sale of e-vapor products in the People's Republic of China and internationally. It serves partner distributors and retail outlets. The company was founded in 2018 and is headquartered in Beijing, China.