Comparing Life360 (LIF) & Its Rivals

Life360 (NASDAQ:LIF) is one of 151 public companies in the “Data processing & preparation” industry, but how does it compare to its peers? We will compare Life360 to similar businesses based on the strength of its dividends, analyst recommendations, valuation, institutional ownership, earnings, risk and profitability.

Profitability

This table compares Life360 and its peers’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Life360	-4.72%	-4.03%	-3.16%
Life360 Competitors	-158.77%	-1,791.07%	-8.24%

Earnings and Valuation

This table compares Life360 and its peers revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
Life360	$396.88 million	-$28.17 million	678.78
Life360 Competitors	$5.55 billion	$11.45 million	-27.34

Life360’s peers have higher revenue and earnings than Life360. Life360 is trading at a higher price-to-earnings ratio than its peers, indicating that it is currently more expensive than other companies in its industry.

Analyst Ratings

This is a summary of current ratings and recommmendations for Life360 and its peers, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Life360	0	0	7	1	3.13
Life360 Competitors	931	4874	6417	178	2.47

Life360 currently has a consensus price target of $51.00, indicating a potential downside of 16.52%. As a group, “Data processing & preparation” companies have a potential upside of 17.04%. Given Life360’s peers higher probable upside, analysts clearly believe Life360 has less favorable growth aspects than its peers.

Insider & Institutional Ownership

20.0% of Life360 shares are owned by institutional investors. Comparatively, 45.8% of shares of all “Data processing & preparation” companies are owned by institutional investors. 8.0% of Life360 shares are owned by insiders. Comparatively, 19.7% of shares of all “Data processing & preparation” companies are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Summary

Life360 beats its peers on 7 of the 12 factors compared.

About Life360

Life360 Inc. is a family connection and safety company. Its business category includes mobile app and Tile tracking devices with a range of services, including location sharing, safe driver reports and crash detection with emergency dispatch. Life360 Inc. is based in SAN FRANCISCO.