CIMG (NASDAQ:IMG – Get Free Report) and Winmark (NASDAQ:WINA – Get Free Report) are both small-cap consumer staples companies, but which is the superior investment? We will compare the two businesses based on the strength of their dividends, risk, analyst recommendations, earnings, valuation, profitability and institutional ownership.
Institutional & Insider Ownership
23.4% of CIMG shares are held by institutional investors. Comparatively, 73.3% of Winmark shares are held by institutional investors. 0.1% of CIMG shares are held by company insiders. Comparatively, 10.1% of Winmark shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Analyst Recommendations
This is a breakdown of current ratings and recommmendations for CIMG and Winmark, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| CIMG | 0 | 0 | 0 | 0 | 0.00 |
| Winmark | 0 | 0 | 1 | 0 | 3.00 |
Profitability
This table compares CIMG and Winmark’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| CIMG | -251.32% | -1,600.52% | -202.10% |
| Winmark | 49.15% | -93.24% | 88.80% |
Earnings & Valuation
This table compares CIMG and Winmark”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| CIMG | $3.79 million | 0.75 | -$8.75 million | ($7.37) | -0.08 |
| Winmark | $83.10 million | 16.51 | $40.18 million | $11.19 | 34.71 |
Winmark has higher revenue and earnings than CIMG. CIMG is trading at a lower price-to-earnings ratio than Winmark, indicating that it is currently the more affordable of the two stocks.
Volatility & Risk
CIMG has a beta of 1.7, suggesting that its stock price is 70% more volatile than the S&P 500. Comparatively, Winmark has a beta of 0.54, suggesting that its stock price is 46% less volatile than the S&P 500.
Summary
Winmark beats CIMG on 13 of the 14 factors compared between the two stocks.
About CIMG
CIMG Inc. is a digital marketing, sales and distribution company for various consumer products with focuses on food and beverages. CIMG Inc., formerly known as NUZEE INC., is based in BEIJING.
About Winmark
Winmark Corporation, a resale company operates as a franchisor for small business in the United States and Canada. The company franchises retail stores concepts that buy, sell and trade merchandise. It also operates middle-market equipment leasing business. In addition, the company buys and sells used clothing and accessories geared toward the teenage and young adult market under Plato’s Closet brand; and operates stores which buys and sells used and new children’s clothing, toys, furniture, equipment, and accessories primarily to parents of children ages infant to 12 years under the Once Upon A Child brand. Further, it buys, sells, trades in, and used and new sporting goods, equipment, and accessories for various athletic activities including team sports, such as baseball/softball, hockey, football, lacrosse, and soccer, as well as fitness, ski/snowboard, golf, and others under the Play It Again Sports brand; and buys and sells used women’s apparel, shoes, and accessories under the Style Encore brand. Additionally, the company buys, sells, trades in, and used and new musical instruments, speakers, amplifiers, music-related electronics, and related accessories under the Music Go Round brand. Winmark Corporation was incorporated in 1988 and is headquartered in Minneapolis, Minnesota.
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