Reformation Inc. (NYSE:REF) Stock Has Average Price Target of $19.75 According to Brokerages

Posted by Stanley Muller on Nov 12th, 2026

Reformation Inc. (NYSE:REF – Get Free Report) has been assigned a consensus rating of “Moderate Buy” from the eleven brokerages that are currently covering the firm, Marketbeat reports. One analyst has rated the stock with a sell recommendation, two have given a hold recommendation and eight have assigned a buy recommendation to the company. The average twelve-month price objective among brokerages that have covered the stock in the last year is $19.75.

Several research firms have commented on REF. Morgan Stanley started coverage on Reformation in a research report on Monday, August 24th. They issued an “equal weight” rating and a $16.00 price objective on the stock. Royal Bank Of Canada increased their price objective on shares of Reformation from $18.00 to $21.00 and gave the company an “outperform” rating in a research report on Friday, November 6th. BTIG Research lifted their price target on shares of Reformation from $20.00 to $21.00 and gave the stock a “buy” rating in a research note on Friday, November 6th. Citigroup initiated coverage on Reformation in a research note on Monday, August 24th. They set a “buy” rating and a $20.00 target price for the company. Finally, William Blair assumed coverage on Reformation in a research note on Monday, August 24th. They issued an “outperform” rating on the stock.

Read Our Latest Stock Analysis on REF

Insiders Place Their Bets

In other news, Director Yael Aflalo sold 60,298 shares of the business’s stock in a transaction that occurred on Tuesday, September 1st. The stock was sold at an average price of $13.95, for a total value of $841,157.10. Following the completion of the sale, the director directly owned 11,665,505 shares in the company, valued at approximately $162,733,794.75. The trade was a 0.51% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, major shareholder Scsp Refo sold 149,596 shares of the firm’s stock in a transaction dated Tuesday, September 1st. The stock was sold at an average price of $13.95, for a total transaction of $2,086,864.20. Following the completion of the transaction, the insider directly owned 28,942,153 shares in the company, valued at $403,743,034.35. This represents a 0.51% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure.

Reformation Stock Down 2.9%

Shares of REF opened at $18.77 on Friday. The firm has a market cap of $1.11 billion and a price-to-earnings ratio of 1,877.00. The company has a debt-to-equity ratio of 0.26, a quick ratio of 0.96 and a current ratio of 1.76. The company has a fifty day moving average of $14.67. Reformation has a fifty-two week low of $11.85 and a fifty-two week high of $20.55.

Reformation (NYSE:REF – Get Free Report) last issued its earnings results on Thursday, November 5th. The company reported ($0.02) earnings per share for the quarter, missing analysts’ consensus estimates of $0.02 by ($0.04). The company had revenue of $173.57 million during the quarter, compared to analysts’ expectations of $170.48 million. The business’s revenue was up 19.1% on a year-over-year basis. As a group, equities research analysts anticipate that Reformation will post 0.10 earnings per share for the current year.

Reformation Company Profile

(Get Free Report)

Reformation is a Los Angeles-based fashion company that designs and sells women’s clothing and accessories. Its offerings include dresses, tops, denim, outerwear, footwear, handbags and bridal styles, sold through its website and retail stores. Founded in 2009 by Yael Aflalo, the company built its brand around combining contemporary fashion with efforts to reduce the environmental impact of its products and operations. Reformation serves customers in the United States and internationally through its online business and stores.