BRP (NASDAQ:DOOO – Get Free Report) and Massimo Group (NASDAQ:MAMO – Get Free Report) are both consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their analyst recommendations, profitability, earnings, valuation, dividends, institutional ownership and risk.
Profitability
This table compares BRP and Massimo Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| BRP | 0.45% | 67.30% | 4.72% |
| Massimo Group | 6.04% | 17.60% | 8.59% |
Analyst Recommendations
This is a summary of current ratings and recommmendations for BRP and Massimo Group, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| BRP | 0 | 2 | 6 | 1 | 2.89 |
| Massimo Group | 1 | 0 | 0 | 0 | 1.00 |
BRP presently has a consensus price target of $131.00, suggesting a potential upside of 100.03%. Given BRP’s stronger consensus rating and higher possible upside, equities research analysts plainly believe BRP is more favorable than Massimo Group.
Earnings and Valuation
This table compares BRP and Massimo Group”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| BRP | $8.03 billion | 0.60 | -$154.60 million | $0.37 | 177.00 |
| Massimo Group | $65.64 million | 0.62 | $1.51 million | $0.10 | 9.70 |
Massimo Group has lower revenue, but higher earnings than BRP. Massimo Group is trading at a lower price-to-earnings ratio than BRP, indicating that it is currently the more affordable of the two stocks.
Volatility and Risk
BRP has a beta of 1.26, indicating that its stock price is 26% more volatile than the S&P 500. Comparatively, Massimo Group has a beta of 0.32, indicating that its stock price is 68% less volatile than the S&P 500.
Summary
BRP beats Massimo Group on 9 of the 13 factors compared between the two stocks.
About BRP
BRP Inc. is a Canadian company that designs, develops, manufactures and distributes powersports vehicles, marine products and related propulsion systems. Its brands include Ski-Doo snowmobiles, Sea-Doo personal watercraft and Can-Am on-road and off-road vehicles. The company also offers boats, Rotax engines, parts, accessories and riding gear. Its products are sold internationally through a network of dealers and distributors. BRP became an independent company in 2003 after separating from Bombardier Inc. Its history is linked to the development of snowmobiles by Bombardier founder Joseph-Armand Bombardier.
About Massimo Group
Massimo Group (NASDAQ:MAMO) is a powersports and marine products company that designs, develops, markets and distributes recreational and utility vehicles, as well as pontoon boats. Its product portfolio includes utility-terrain vehicles, all-terrain vehicles, motorcycles and related powersports products, along with a range of pontoon boats sold under the Massimo Marine brand. The company markets its products primarily through a network of dealers and distributors, as well as online and other retail channels.
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