Planet Fitness (NYSE:PLNT) Stock Price Target Raised at Royal Bank Of Canada

Posted by Geri Gentry on Nov 7th, 2026

Planet Fitness (NYSE:PLNT – Free Report) had its price objective upped by Royal Bank Of Canada from $60.00 to $70.00 in a report published on Friday,Benzinga reports. The brokerage currently has an outperform rating on the stock.

A number of other brokerages have also commented on PLNT. Deutsche Bank Aktiengesellschaft reissued a “hold” rating and set a $55.00 price objective on shares of Planet Fitness in a report on Wednesday, July 22nd. JPMorgan Chase & Co. raised their target price on Planet Fitness from $60.00 to $62.00 and gave the company an “overweight” rating in a report on Thursday, July 9th. Wells Fargo & Company lifted their target price on Planet Fitness from $65.00 to $75.00 and gave the company an “overweight” rating in a research report on Friday. Canaccord Genuity Group increased their price target on Planet Fitness from $80.00 to $82.00 and gave the company a “buy” rating in a research report on Monday, July 20th. Finally, Robert W. Baird dropped their price objective on Planet Fitness from $72.00 to $60.00 and set an “outperform” rating on the stock in a research note on Monday, October 5th. One equities research analyst has rated the stock with a Strong Buy rating, eleven have given a Buy rating, nine have given a Hold rating and one has assigned a Sell rating to the stock. According to data from MarketBeat.com, Planet Fitness presently has an average rating of “Moderate Buy” and a consensus target price of $71.29.

Check Out Our Latest Research Report on PLNT

Planet Fitness Stock Performance

Planet Fitness stock traded up $0.27 during mid-day trading on Friday, reaching $60.34. The stock had a trading volume of 2,028,573 shares, compared to its average volume of 1,873,862. The firm has a market capitalization of $4.56 billion, a PE ratio of 20.45, a price-to-earnings-growth ratio of 1.19 and a beta of 1.02. Planet Fitness has a fifty-two week low of $37.03 and a fifty-two week high of $114.26. The stock’s 50-day simple moving average is $49.22 and its 200-day simple moving average is $61.34.

Planet Fitness (NYSE:PLNT – Get Free Report) last issued its earnings results on Thursday, November 5th. The company reported $0.83 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.81 by $0.02. Planet Fitness had a negative return on equity of 59.46% and a net margin of 16.88%. The company had revenue of $359.98 million for the quarter, compared to analysts’ expectations of $348.34 million. During the same period last year, the business earned $0.80 EPS. Planet Fitness’s quarterly revenue was up 9.0% compared to the same quarter last year. On average, research analysts forecast that Planet Fitness will post 3.22 earnings per share for the current fiscal year.

Insider Activity at Planet Fitness

In other Planet Fitness news, Director Christopher Tanco purchased 2,328 shares of the company’s stock in a transaction that occurred on Monday, September 14th. The shares were acquired at an average cost of $51.23 per share, for a total transaction of $119,263.44. Following the completion of the acquisition, the director owned 2,328 shares of the company’s stock, valued at $119,263.44. The trade was a ∞ increase in their position. The purchase was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this link. Also, Director Stephen Spinelli, Jr. acquired 10,000 shares of the business’s stock in a transaction on Monday, August 10th. The stock was acquired at an average cost of $49.28 per share, for a total transaction of $492,800.00. Following the transaction, the director owned 45,516 shares of the company’s stock, valued at approximately $2,243,028.48. The trade was a 28.16% increase in their position. Additional details regarding this purchase are available in the official SEC disclosure. 0.90% of the stock is currently owned by company insiders.

Institutional Trading of Planet Fitness

A number of large investors have recently added to or reduced their stakes in PLNT. Engineers Gate Manager LP purchased a new position in Planet Fitness in the second quarter valued at approximately $1,859,000. VIRGINIA RETIREMENT SYSTEMS ET Al bought a new stake in shares of Planet Fitness in the second quarter valued at $1,523,000. WCM Investment Management LLC lifted its position in shares of Planet Fitness by 58.3% during the 1st quarter. WCM Investment Management LLC now owns 265,134 shares of the company’s stock valued at $19,548,000 after buying an additional 97,697 shares during the last quarter. Assenagon Asset Management S.A. purchased a new position in shares of Planet Fitness during the 2nd quarter valued at $44,399,000. Finally, Wedmont Private Capital bought a new position in shares of Planet Fitness during the 2nd quarter worth $1,837,000. Hedge funds and other institutional investors own 95.53% of the company’s stock.

Key Stories Impacting Planet Fitness

Here are the key news stories impacting Planet Fitness this week:

Positive Sentiment: Third-quarter revenue rose 9% year over year to about $360 million, topping estimates of $348 million, while earnings of $0.83 per share also beat expectations. The company raised its 2026 forecast, adding to the upbeat results. Planet Fitness third-quarter results
Positive Sentiment: Planet Fitness authorized a new $500 million share repurchase program and said it repurchased and retired $50 million of stock in the quarter. Buybacks can support per-share earnings and shareholder returns. Share repurchase announcement
Positive Sentiment: Wells Fargo raised its price target to $75 from $65 and kept an overweight rating; RBC lifted its target to $70 from $60 with an outperform rating; and KeyCorp raised its target to $68 from $65 while maintaining overweight. The revisions signal improved analyst confidence. Wells Fargo analyst ratings
Positive Sentiment: Management plans regional Black Card price increases beginning in the second quarter of 2027, which could support future revenue, and announced entry into Portugal through the acquisition of Be-Fit. Long-term investor takeaways
Neutral Sentiment: System-wide same-club sales increased 1.5%. Management is also reviewing its domestic company-owned clubs and plans to sell a portion; the outcome and effects of that strategic move remain uncertain. Planet Fitness third-quarter results

About Planet Fitness

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Planet Fitness, Inc (NYSE: PLNT) is a franchised fitness-center company that operates under the Planet Fitness brand. The company follows a “high-value, low-price” model designed to make gym memberships accessible to a broad range of consumers. Its clubs offer cardiovascular and strength-training equipment, group and individual exercise areas, and a welcoming environment known as the “Judgement Free Zone.”

Planet Fitness generates revenue primarily through membership dues, franchise royalties and fees, and sales of merchandise and other services.