Under Armour (NYSE:UA) Stock Crosses Above Fifty Day Moving Average – Time to Sell?

Posted by Brian Himes on Oct 30th, 2026

Under Armour, Inc. (NYSE:UA – Get Free Report)’s stock price crossed above its fifty day moving average during trading on Thursday. The stock has a fifty day moving average of $4.75 and traded as high as $4.89. Under Armour shares last traded at $4.8750, with a volume of 2,182,880 shares traded.

Wall Street Analysts Forecast Growth

Separately, Weiss Ratings upgraded shares of Under Armour from a “sell (d-)” rating to a “sell (d)” rating in a research report on Wednesday, August 19th. One equities research analyst has rated the stock with a Hold rating and two have assigned a Sell rating to the stock. According to data from MarketBeat.com, the stock presently has a consensus rating of “Sell” and an average target price of $5.50.

Read Our Latest Analysis on UA

Under Armour Trading Up 5.7%

The company has a market capitalization of $2.09 billion, a price-to-earnings ratio of -4.24 and a beta of 1.53. The company has a debt-to-equity ratio of 0.41, a quick ratio of 0.96 and a current ratio of 1.81. The firm has a fifty day moving average price of $4.75 and a 200-day moving average price of $5.79.

Under Armour (NYSE:UA – Get Free Report) last posted its quarterly earnings results on Friday, August 7th. The company reported $0.05 EPS for the quarter, beating analysts’ consensus estimates of $0.02 by $0.03. The business had revenue of $1.10 billion during the quarter, compared to the consensus estimate of $1.11 billion. Under Armour had a positive return on equity of 4.04% and a negative net margin of 9.99%. Under Armour has set its Q2 2027 guidance at -0.030–0.010 EPS and its FY 2027 guidance at 0.080-0.120 EPS.

Insider Transactions at Under Armour

In other news, CFO Reza Taleghani bought 18,656 shares of the firm’s stock in a transaction on Tuesday, August 11th. The shares were purchased at an average cost of $5.37 per share, with a total value of $100,182.72. Following the acquisition, the chief financial officer directly owned 87,621 shares in the company, valued at $470,524.77. This represents a 27.05% increase in their ownership of the stock. The purchase was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this hyperlink. 15.60% of the stock is owned by insiders.

Institutional Trading of Under Armour

A number of institutional investors and hedge funds have recently made changes to their positions in UA. Farther Finance Advisors LLC increased its stake in Under Armour by 185.1% in the third quarter. Farther Finance Advisors LLC now owns 17,859 shares of the company’s stock valued at $78,000 after acquiring an additional 11,594 shares during the last quarter. Versant Capital Management Inc raised its position in Under Armour by 150.2% during the third quarter. Versant Capital Management Inc now owns 5,869 shares of the company’s stock valued at $26,000 after purchasing an additional 3,523 shares in the last quarter. Integrated Wealth Concepts LLC bought a new stake in Under Armour during the second quarter worth $39,000. NewEdge Advisors LLC lifted its stake in Under Armour by 18.2% during the second quarter. NewEdge Advisors LLC now owns 143,315 shares of the company’s stock worth $891,000 after purchasing an additional 22,081 shares during the last quarter. Finally, Squarepoint Ops LLC increased its stake in shares of Under Armour by 38.3% in the 2nd quarter. Squarepoint Ops LLC now owns 122,281 shares of the company’s stock valued at $761,000 after purchasing an additional 33,876 shares during the last quarter. Institutional investors own 36.35% of the company’s stock.

Under Armour Company Profile

(Get Free Report)

Under Armour, Inc is a global sports performance and lifestyle brand that develops, markets and distributes apparel, footwear and accessories. Its products are designed for athletes and active consumers and include performance shirts, shorts, outerwear, training gear, running shoes, athletic footwear and accessories such as bags and headwear.

Founded in 1996 by Kevin Plank, Under Armour built its early reputation with moisture-wicking performance apparel and has expanded its product offerings under technologies and collections including HeatGear and ColdGear.