Stock Traders Purchase Large Volume of Call Options on Rivian Automotive (NASDAQ:RIVN)

Posted by George Bondi on Oct 30th, 2026

Rivian Automotive, Inc. (NASDAQ:RIVN – Get Free Report) was the target of some unusual options trading activity on Friday. Stock investors bought 150,910 call options on the company. This represents an increase of 39% compared to the average daily volume of 108,721 call options.

Rivian Automotive Stock Performance

Shares of Rivian Automotive stock traded up $0.71 during trading hours on Friday, hitting $12.16. 62,526,842 shares of the company were exchanged, compared to its average volume of 29,256,658. The business has a 50-day moving average of $14.60 and a 200-day moving average of $15.53. Rivian Automotive has a 1 year low of $11.38 and a 1 year high of $22.69. The stock has a market capitalization of $17.61 billion, a price-to-earnings ratio of -4.71 and a beta of 1.62. The company has a current ratio of 2.10, a quick ratio of 1.65 and a debt-to-equity ratio of 0.87.

Rivian Automotive (NASDAQ:RIVN – Get Free Report) last issued its earnings results on Thursday, October 29th. The electric vehicle automaker reported ($0.48) EPS for the quarter, topping the consensus estimate of ($0.64) by $0.16. The company had revenue of $2.15 billion for the quarter, compared to analyst estimates of $2 billion. Rivian Automotive had a negative net margin of 54.96% and a negative return on equity of 73.90%. The business’s revenue was up 38.3% on a year-over-year basis. During the same period in the previous year, the firm earned ($1.08) EPS. As a group, analysts expect that Rivian Automotive will post -2.92 EPS for the current fiscal year.

Wall Street Analysts Forecast Growth

Several research analysts have recently commented on the company. Piper Sandler upgraded Rivian Automotive from a “neutral” rating to an “overweight” rating and lifted their price target for the stock from $18.00 to $20.00 in a report on Monday, July 27th. Needham & Company LLC cut their price target on shares of Rivian Automotive from $23.00 to $18.00 and set a “buy” rating for the company in a report on Friday. Wall Street Zen upgraded Rivian Automotive from a “sell” rating to a “hold” rating in a research report on Saturday, September 19th. Deutsche Bank Aktiengesellschaft lowered Rivian Automotive from a “buy” rating to an “underperform” rating in a research note on Tuesday, August 4th. Finally, Wells Fargo & Company upped their price target on Rivian Automotive from $15.00 to $16.00 and gave the stock an “equal weight” rating in a research note on Friday, July 31st. Fourteen equities research analysts have rated the stock with a Buy rating, eight have given a Hold rating and five have given a Sell rating to the company. Based on data from MarketBeat.com, the stock currently has a consensus rating of “Hold” and an average target price of $19.50.

View Our Latest Analysis on RIVN

Key Rivian Automotive News

Here are the key news stories impacting Rivian Automotive this week:

Positive Sentiment: Q3 results beat expectations: Rivian reported revenue of approximately $2.15 billion, up 38.3% year over year, and an adjusted loss of $0.48 per share versus consensus expectations for a loss of roughly $0.64-$0.65. Higher deliveries, stronger gross profit and software revenue supported the double beat. Rivian Q3 Highlights: Stock Gains on Double Beat, Updated Vehicle Delivery Guidance
Positive Sentiment: R2 momentum is the main catalyst: The new R2 SUV became Rivian’s best-selling vehicle in the quarter. Strong demand helped the company raise its full-year delivery outlook, reinforcing hopes that the more affordable model can drive scale and improve profitability. Why Did Rivian Stock Surge Higher on Friday?
Positive Sentiment: Growth initiatives are expanding: Rivian is adding an AI assistant to its $5.8 billion joint venture with Volkswagen and recently acquired Third Dimension AI to enhance driver-assistance technology and its Autonomy+ services. These efforts could create longer-term software and services revenue opportunities. Rivian expands joint venture with VW to include AI assistant
Neutral Sentiment: Analyst views are mixed: Jefferies upgraded Rivian to Buy with a $17 price target, while Needham maintained Buy but reduced its target to $18. Cantor Fitzgerald lowered its target to $16 and kept a Neutral rating. The targets still imply upside, but the reductions reflect ongoing execution and valuation risks. Rivian Automotive Analysts Lower Their Forecasts Following Q3 Earnings
Negative Sentiment: Profitability remains unresolved: Rivian still posted a substantial net loss, negative margins and heavy cash burn. Investors will continue watching whether falling unit costs and higher R2 volumes can offset the capital required for the production ramp.

Insider Activity

In other Rivian Automotive news, insider Michael John Callahan sold 15,000 shares of the stock in a transaction dated Thursday, October 1st. The shares were sold at an average price of $15.00, for a total value of $225,000.00. Following the completion of the sale, the insider owned 1,001,776 shares in the company, valued at approximately $15,026,640. This represents a 1.48% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO Claire McDonough sold 8,023 shares of the firm’s stock in a transaction that occurred on Thursday, August 20th. The stock was sold at an average price of $16.00, for a total transaction of $128,368.00. Following the completion of the transaction, the chief financial officer directly owned 819,178 shares in the company, valued at $13,106,848. This trade represents a 0.97% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last ninety days, insiders have sold 51,167 shares of company stock valued at $788,306. 1.48% of the stock is owned by corporate insiders.

Institutional Investors Weigh In On Rivian Automotive

Institutional investors and hedge funds have recently added to or reduced their stakes in the company. VCI Wealth Management LLC acquired a new position in shares of Rivian Automotive during the 3rd quarter valued at $811,000. Traynor Capital Management Inc. grew its holdings in Rivian Automotive by 30.8% during the 3rd quarter. Traynor Capital Management Inc. now owns 17,646 shares of the electric vehicle automaker’s stock valued at $264,000 after purchasing an additional 4,160 shares in the last quarter. Sumitomo Mitsui Trust Group Inc. lifted its holdings in Rivian Automotive by 22.1% in the 3rd quarter. Sumitomo Mitsui Trust Group Inc. now owns 1,970,637 shares of the electric vehicle automaker’s stock worth $29,441,000 after buying an additional 356,540 shares in the last quarter. Mirae Asset Global Investments Co. Ltd. purchased a new position in Rivian Automotive in the 3rd quarter valued at about $327,000. Finally, Vise Technologies Inc. acquired a new stake in shares of Rivian Automotive during the third quarter valued at about $156,000. 66.25% of the stock is currently owned by institutional investors and hedge funds.

About Rivian Automotive

(Get Free Report)

Rivian Automotive, Inc is an electric vehicle manufacturer that designs, develops and produces all-electric trucks, sport utility vehicles and commercial delivery vans. The company focuses on vehicles intended for outdoor recreation, everyday transportation and fleet use, combining battery-electric powertrains with software and connected-vehicle technologies.

Rivian’s consumer vehicle lineup includes the R1T pickup truck and R1S sport utility vehicle. The company also develops electric commercial vans for business and delivery fleets, including vehicles produced through its relationship with Amazon.