Sirius XM (NASDAQ:SIRI) Stock Price Crosses Above Fifty Day Moving Average – Time to Sell?

Posted by Brenda Bartman on Oct 30th, 2026

Sirius XM Holdings Inc. (NASDAQ:SIRI – Get Free Report) crossed above its 50-day moving average during trading on Thursday. The stock has a 50-day moving average of $27.51 and traded as high as $28.70. Sirius XM shares last traded at $28.67, with a volume of 6,760,103 shares.

Key Headlines Impacting Sirius XM

Here are the key news stories impacting Sirius XM this week:

Positive Sentiment: Sirius XM raised its 2026 revenue outlook to approximately $8.55 billion and expects about $1.4 billion in free cash flow. The improved cash-generation outlook may support shareholder returns and strengthen confidence in management’s turnaround plans. SiriusXM expects $1.4B 2026 free cash flow as it raises guidance to $8.55B revenue
Positive Sentiment: Third-quarter adjusted earnings of $0.78 per share exceeded consensus estimates of roughly $0.76-$0.77. Subscriber losses also stabilized, with the customer base holding near 33 million, reducing concerns about further deterioration in Sirius XM’s core business. SiriusXM Q3 profit rises as subscriber losses stabilize
Positive Sentiment: WWE Radio reportedly experienced nearly 20% listenership growth after the SiriusXM rebrand, offering an encouraging early signal that refreshed branding and exclusive programming can improve engagement. WWE Radio sees nearly 20% increase in listenership following SiriusXM rebrand
Neutral Sentiment: Management continues to promote live sports and seasonal programming, including NFL coverage and 25 holiday music channels. These offerings could support listening and retention, although their direct financial impact was not quantified. SiriusXM’s Holiday Music Channels Return November 2
Negative Sentiment: Third-quarter revenue was approximately $2.15 billion, slightly below estimates and down about 0.4% year over year. Earnings also declined from $0.84 per share in the prior-year quarter, while the new full-year revenue outlook was reportedly modestly below some analyst forecasts. SiriusXM Q3 Net Income, Revenue Fall; 2026 Revenue Guidance Raised

Analyst Upgrades and Downgrades

A number of equities research analysts have weighed in on the company. Benchmark reaffirmed a “buy” rating on shares of Sirius XM in a report on Wednesday, July 29th. Scotiabank initiated coverage on Sirius XM in a research report on Wednesday, September 2nd. They set an “outperform” rating on the stock. Weiss Ratings raised Sirius XM from a “hold (c)” rating to a “hold (c+)” rating in a research note on Thursday, October 8th. The Goldman Sachs Group reissued a “neutral” rating and set a $32.00 target price on shares of Sirius XM in a research note on Friday, August 7th. Finally, Morgan Stanley raised their price target on Sirius XM from $24.00 to $28.00 and gave the company an “underweight” rating in a report on Tuesday, July 21st. Eight analysts have rated the stock with a Buy rating, eight have issued a Hold rating and three have given a Sell rating to the company. According to MarketBeat.com, the company currently has an average rating of “Hold” and an average target price of $32.15.

View Our Latest Stock Report on SIRI

Sirius XM Stock Up 4.9%

The company has a market capitalization of $9.66 billion, a PE ratio of 11.47, a price-to-earnings-growth ratio of 0.50 and a beta of 0.98. The firm’s 50-day simple moving average is $27.51 and its 200 day simple moving average is $26.12. The company has a debt-to-equity ratio of 0.79, a quick ratio of 0.46 and a current ratio of 0.46.

Sirius XM (NASDAQ:SIRI – Get Free Report) last posted its quarterly earnings results on Thursday, October 29th. The company reported $0.78 earnings per share for the quarter, topping analysts’ consensus estimates of $0.77 by $0.01. The business had revenue of $2.15 billion for the quarter, compared to analysts’ expectations of $2.16 billion. Sirius XM had a net margin of 10.23% and a return on equity of 9.37%. The business’s revenue for the quarter was down .4% on a year-over-year basis. During the same period in the prior year, the company posted $0.84 EPS. As a group, equities research analysts forecast that Sirius XM Holdings Inc. will post 2.98 earnings per share for the current year.

Sirius XM Dividend Announcement

The business also recently disclosed a quarterly dividend, which will be paid on Monday, November 23rd. Investors of record on Friday, November 6th will be issued a dividend of $0.27 per share. The ex-dividend date of this dividend is Friday, November 6th. This represents a $1.08 dividend on an annualized basis and a yield of 3.8%. Sirius XM’s payout ratio is currently 43.20%.

Insiders Place Their Bets

In other Sirius XM news, Director Jonelle Procope sold 16,672 shares of the company’s stock in a transaction dated Thursday, August 6th. The shares were sold at an average price of $29.97, for a total transaction of $499,659.84. Following the transaction, the director directly owned 18,354 shares in the company, valued at approximately $550,069.38. This represents a 47.60% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which can be accessed through this link. Insiders own 3.27% of the company’s stock.

Institutional Investors Weigh In On Sirius XM

Institutional investors have recently modified their holdings of the company. Global Retirement Partners LLC purchased a new position in Sirius XM in the 2nd quarter valued at approximately $32,000. Sunbelt Securities Inc. boosted its position in Sirius XM by 158.5% during the first quarter. Sunbelt Securities Inc. now owns 1,295 shares of the company’s stock worth $30,000 after purchasing an additional 794 shares in the last quarter. Root Financial Partners LLC boosted its position in Sirius XM by 612.8% during the first quarter. Root Financial Partners LLC now owns 1,390 shares of the company’s stock worth $32,000 after purchasing an additional 1,195 shares in the last quarter. Western Wealth Management LLC purchased a new stake in Sirius XM during the first quarter worth $33,000. Finally, Altshuler Shaham Ltd grew its holdings in Sirius XM by 36.7% in the first quarter. Altshuler Shaham Ltd now owns 1,553 shares of the company’s stock valued at $36,000 after purchasing an additional 417 shares during the last quarter. Hedge funds and other institutional investors own 10.69% of the company’s stock.

About Sirius XM

(Get Free Report)

Sirius XM Holdings Inc is a media and entertainment company that provides subscription-based audio programming through its SiriusXM service. The company delivers a broad range of commercial-free music, live sports, news, talk and entertainment programming, including exclusive channels, original shows and coverage of major events.

SiriusXM content is distributed primarily through satellite radio and internet streaming. Subscribers can access the service in vehicles, through the SiriusXM mobile app and website, and on supported connected devices.