Norris Perne & French LLP MI Buys 11,963 Shares of Alphabet Inc. $GOOG

Posted by Brenda Bartman on Oct 29th, 2026

Norris Perne & French LLP MI grew its stake in Alphabet Inc. (NASDAQ:GOOG – Free Report) by 125.9% in the third quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The institutional investor owned 21,462 shares of the information services provider’s stock after purchasing an additional 11,963 shares during the period. Norris Perne & French LLP MI’s holdings in Alphabet were worth $7,313,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Several other hedge funds and other institutional investors have also recently made changes to their positions in GOOG. Denali Advisors LLC increased its position in Alphabet by 14.8% during the second quarter. Denali Advisors LLC now owns 105,988 shares of the information services provider’s stock worth $37,449,000 after purchasing an additional 13,700 shares during the last quarter. Heck Capital Advisors LLC raised its stake in Alphabet by 298.2% during the second quarter. Heck Capital Advisors LLC now owns 22,229 shares of the information services provider’s stock worth $7,854,000 after purchasing an additional 16,647 shares during the period. Montchanin Asset Management LLC purchased a new position in Alphabet during the first quarter worth about $7,075,000. Sax Wealth Advisors LLC raised its stake in Alphabet by 13.3% during the second quarter. Sax Wealth Advisors LLC now owns 30,489 shares of the information services provider’s stock worth $10,773,000 after purchasing an additional 3,575 shares during the period. Finally, NBT Bank N.A. acquired a new position in Alphabet in the 3rd quarter valued at about $47,537,000. Institutional investors and hedge funds own 27.26% of the company’s stock.

Insider Activity

In other news, Director Frances Arnold sold 83 shares of the firm’s stock in a transaction that occurred on Wednesday, September 30th. The shares were sold at an average price of $340.45, for a total value of $28,257.35. Following the completion of the transaction, the director owned 19,076 shares of the company’s stock, valued at approximately $6,494,424.20. This trade represents a 0.43% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which can be accessed through the SEC website. Corporate insiders own 12.99% of the company’s stock.

Key Alphabet News

Here are the key news stories impacting Alphabet this week:

Positive Sentiment: Google Cloud growth accelerated sharply. Cloud revenue more than doubled to approximately $30.7 billion, reflecting strong enterprise demand and supporting the view that Alphabet’s AI investments are generating substantial revenue. Google Cloud Revenue Just Grew 103%, so Why Is the Stock Falling?
Positive Sentiment: AI products and infrastructure offer longer-term upside. Alphabet launched its Gemini 4 Carbon model, expanded AI Search advertising internationally and reportedly attracted interest from OpenAI in its internally developed TPU chips. One analyst described the post-earnings pullback as a potential buying opportunity. Google’s post-earnings stock pullback could be a buying opportunity
Neutral Sentiment: Revenue remained solid but the mix was concerning. Total revenue rose 25% to about $127.6 billion, close to expectations, while YouTube advertising increased 9%. However, investors are increasingly focused on whether AI-driven businesses can offset slowing growth in Google’s core Search advertising franchise. Google Shares Fall as Ad Revenue Misses Estimates
Negative Sentiment: Profitability and cash flow disappointed. Third-quarter EPS of $2.12 missed consensus estimates near $3.00 and fell from $2.87 a year earlier, partly due to an approximately $8.7 billion investment loss. Capital expenditures reached roughly $51.4 billion, while free cash flow turned negative as Alphabet expanded data-center capacity and hired AI talent. The heavy spending raised concerns that AI returns may take longer to materialize. Alphabet’s heavy cloud spending drives bigger-than-expected cash burn
Negative Sentiment: Regulatory and legal risks remain secondary overhangs. South Korean authorities fined Google over alleged app-market practices, while multiple law firms publicized securities litigation tied to alleged disclosures about Gemini development. These issues were less important than earnings but could add longer-term uncertainty. South Korea fines Google and Apple over unfair app market practices

Wall Street Analysts Forecast Growth

Several research firms have recently weighed in on GOOG. Jefferies Financial Group reissued a “buy” rating on shares of Alphabet in a research note on Monday, August 3rd. JPMorgan Chase & Co. raised their price target on shares of Alphabet from $420.00 to $425.00 and gave the stock an “overweight” rating in a report on Thursday, October 15th. Citigroup reaffirmed a “market outperform” rating on shares of Alphabet in a research report on Friday, October 9th. The Goldman Sachs Group reduced their price target on shares of Alphabet from $440.00 to $435.00 and set a “buy” rating on the stock in a research report on Thursday, July 23rd. Finally, Rosenblatt Securities initiated coverage on Alphabet in a report on Thursday, August 20th. They issued a “buy” rating on the stock. Six equities research analysts have rated the stock with a Strong Buy rating, thirty-four have assigned a Buy rating and four have issued a Hold rating to the stock. Based on data from MarketBeat, the stock presently has a consensus rating of “Buy” and a consensus target price of $421.85.

Check Out Our Latest Stock Analysis on Alphabet

Alphabet Price Performance

GOOG opened at $321.89 on Thursday. The stock’s 50-day moving average price is $338.12 and its 200 day moving average price is $338.76. Alphabet Inc. has a 12-month low of $268.43 and a 12-month high of $404.47. The firm has a market cap of $3.94 trillion, a price-to-earnings ratio of 16.17, a PEG ratio of 0.91 and a beta of 1.19. The company has a current ratio of 2.72, a quick ratio of 2.64 and a debt-to-equity ratio of 0.16.

Alphabet (NASDAQ:GOOG – Get Free Report) last released its earnings results on Wednesday, October 28th. The information services provider reported $2.12 earnings per share for the quarter, missing the consensus estimate of $3.01 by ($0.89). The firm had revenue of $127.58 billion during the quarter, compared to analyst estimates of $127.97 billion. Alphabet had a net margin of 54.77% and a return on equity of 51.32%. The business’s revenue was up 24.7% compared to the same quarter last year. During the same period in the prior year, the firm earned $2.87 earnings per share. As a group, sell-side analysts expect that Alphabet Inc. will post 20.60 earnings per share for the current year.

About Alphabet

(Free Report)

Alphabet Inc is a technology holding company best known as the parent organization of Google. Founded in 2015 through a corporate restructuring, Alphabet oversees Google and a collection of businesses focused on technology, online services, communications, artificial intelligence, and other emerging areas.

Google’s principal products and services include its internet search engine, digital advertising platforms, YouTube, Android, Chrome, Google Maps, Google Play, and Google Workspace. The company also provides cloud computing, data storage, cybersecurity, productivity, and artificial intelligence services through Google Cloud.