eBay (NASDAQ:EBAY – Get Free Report) is one of 142 public companies in the “Broadline Retail” industry, but how does it contrast to its peers? We will compare eBay to related companies based on the strength of its risk, analyst recommendations, earnings, profitability, valuation, dividends and institutional ownership.
Analyst Ratings
This is a summary of recent ratings for eBay and its peers, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| eBay | 3 | 18 | 15 | 0 | 2.33 |
| eBay Competitors | 1403 | 5398 | 10853 | 308 | 2.56 |
eBay presently has a consensus price target of $121.58, suggesting a potential upside of 0.37%. As a group, “Broadline Retail” companies have a potential upside of 19.20%. Given eBay’s peers stronger consensus rating and higher probable upside, analysts plainly believe eBay has less favorable growth aspects than its peers.
Dividends
eBay pays an annual dividend of $1.24 per share and has a dividend yield of 1.0%. eBay pays out 25.7% of its earnings in the form of a dividend. As a group, “Broadline Retail” companies pay a dividend yield of 17.7% and pay out 73.0% of their earnings in the form of a dividend. eBay has increased its dividend for 7 consecutive years.
Volatility and Risk
eBay has a beta of 1.33, meaning that its share price is 33% more volatile than the S&P 500. Comparatively, eBay’s peers have a beta of -1.30, meaning that their average share price is 230% less volatile than the S&P 500.
Institutional & Insider Ownership
87.5% of eBay shares are held by institutional investors. Comparatively, 44.6% of shares of all “Broadline Retail” companies are held by institutional investors. 0.7% of eBay shares are held by company insiders. Comparatively, 23.6% of shares of all “Broadline Retail” companies are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.
Valuation & Earnings
This table compares eBay and its peers revenue, earnings per share and valuation.
| Gross Revenue | Net Income | Price/Earnings Ratio | |
| eBay | $11.10 billion | $2.03 billion | 25.08 |
| eBay Competitors | $24.25 billion | $1.71 billion | 15.65 |
eBay’s peers have higher revenue, but lower earnings than eBay. eBay is trading at a higher price-to-earnings ratio than its peers, indicating that it is currently more expensive than other companies in its industry.
Profitability
This table compares eBay and its peers’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| eBay | 18.50% | 47.88% | 12.38% |
| eBay Competitors | -3.45% | -38.27% | -2.60% |
Summary
eBay beats its peers on 8 of the 15 factors compared.
About eBay
eBay Inc., together with its subsidiaries, operates marketplace platforms that connect buyers and sellers in the United States, the United Kingdom, China, Germany, and internationally. The company’s marketplace platform includes its online marketplace at ebay.com, off-platform businesses, and the eBay suite of mobile apps. Its platforms enable users to list, sell, and buy various products. The company was founded in 1995 and is headquartered in San Jose, California.
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