15,536 Salesforce Inc. $CRM Shares Purchased by Park Avenue Securities LLC

Posted by Brian Himes on Oct 28th, 2026

Park Avenue Securities LLC lifted its stake in Salesforce Inc. (NYSE:CRM – Free Report) by 65.5% in the third quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 39,263 shares of the CRM provider’s stock after acquiring an additional 15,536 shares during the quarter. Park Avenue Securities LLC’s holdings in Salesforce were worth $9,014,000 as of its most recent filing with the Securities & Exchange Commission.

Several other hedge funds have also recently made changes to their positions in CRM. BlackRock Inc. bought a new stake in Salesforce in the 2nd quarter worth approximately $11,396,844,000. Arrowstreet Capital Limited Partnership lifted its holdings in shares of Salesforce by 130.2% during the 1st quarter. Arrowstreet Capital Limited Partnership now owns 12,659,217 shares of the CRM provider’s stock valued at $2,363,096,000 after buying an additional 7,160,302 shares during the period. Bank of America Corp DE lifted its holdings in shares of Salesforce by 28.0% during the 1st quarter. Bank of America Corp DE now owns 11,724,790 shares of the CRM provider’s stock valued at $2,188,666,000 after buying an additional 2,561,923 shares during the period. Legal & General Group Plc purchased a new position in shares of Salesforce in the 2nd quarter worth $927,332,000. Finally, Bank of New York Mellon Corp purchased a new position in shares of Salesforce in the 2nd quarter worth $844,928,000. 80.43% of the stock is owned by hedge funds and other institutional investors.

Analyst Ratings Changes

CRM has been the subject of several research analyst reports. Needham & Company LLC reaffirmed a “buy” rating on shares of Salesforce in a report on Thursday, September 17th. The Goldman Sachs Group reissued a “buy” rating on shares of Salesforce in a report on Thursday, August 27th. Yorkville Ives started coverage on Salesforce in a research report on Monday, October 5th. They issued an “outperform” rating and a $290.00 target price on the stock. JPMorgan Chase & Co. raised their target price on Salesforce from $250.00 to $265.00 and gave the stock an “overweight” rating in a research report on Thursday, August 27th. Finally, DA Davidson boosted their price target on Salesforce from $225.00 to $250.00 and gave the company a “neutral” rating in a research note on Wednesday, October 21st. Three analysts have rated the stock with a Strong Buy rating, thirty-two have issued a Buy rating, thirteen have issued a Hold rating and three have given a Sell rating to the company’s stock. According to data from MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and an average target price of $278.98.

Get Our Latest Report on CRM

Insider Activity

In related news, Director David Blair Kirk acquired 4,176 shares of the stock in a transaction dated Friday, September 18th. The shares were purchased at an average cost of $239.33 per share, with a total value of $999,442.08. Following the transaction, the director directly owned 18,748 shares in the company, valued at approximately $4,486,958.84. This represents a 28.66% increase in their ownership of the stock. The acquisition was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, Director Craig Conway sold 4,500 shares of Salesforce stock in a transaction dated Friday, September 4th. The shares were sold at an average price of $260.61, for a total value of $1,172,745.00. Following the transaction, the director directly owned 5,437 shares in the company, valued at approximately $1,416,936.57. The trade was a 45.29% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. 3.50% of the stock is owned by company insiders.

Key Stories Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

Positive Sentiment: AI growth remains a key bullish argument. Agentforce adoption and Salesforce’s broader generative-AI strategy are strengthening the company’s growth narrative, potentially supporting future earnings and customer engagement expansion. Agentforce Growth Strengthens Salesforce’s Generative AI Narrative
Positive Sentiment: Analysts and growth screens remain broadly favorable. Zacks highlighted Salesforce as a top-ranked growth stock, while average brokerage recommendations remain optimistic. Commentary also argues that the shares look inexpensive relative to Salesforce’s earnings power, which could attract value-oriented investors. Salesforce Is a Top-Ranked Growth Stock
Neutral Sentiment: The Braze acquisition is under investor review. Salesforce’s reported $5.66 billion deal for Braze places greater emphasis on whether the transaction can accelerate customer-engagement growth and generate acceptable returns, although the near-term financial impact remains uncertain. Stocktwits M&A Watch
Negative Sentiment: Profit-taking appears to be weighing on the stock. Burke Wealth Management sold Salesforce after its roughly 20% post-earnings rally, signaling that some investors are locking in gains despite strong operating results. Why Burke Wealth Sold Salesforce After Its Post-Earnings Rally
Negative Sentiment: Market expectations may already reflect much of the good news. Investors are questioning whether Salesforce’s valuation fully accounts for its earnings strength, AI ambitions and recent performance. That concern can pressure the shares when there is no fresh catalyst, even though the company’s fundamentals remain solid. Salesforce Stock Drops Despite Market Gains

Salesforce Trading Down 2.7%

Shares of Salesforce stock opened at $240.82 on Wednesday. The company’s fifty day simple moving average is $237.06 and its 200-day simple moving average is $199.27. Salesforce Inc. has a 1-year low of $146.32 and a 1-year high of $269.11.

Salesforce (NYSE:CRM – Get Free Report) last posted its quarterly earnings data on Wednesday, August 26th. The CRM provider reported $5.90 EPS for the quarter, topping the consensus estimate of $3.27 by $2.63. The company had revenue of $11.35 billion during the quarter, compared to analysts’ expectations of $11.33 billion. During the same quarter last year, the company earned $2.91 earnings per share. The company’s revenue for the quarter was up 10.8% on a year-over-year basis. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. As a group, research analysts predict that Salesforce Inc. will post 12.82 EPS for the current year.

Salesforce Dividend Announcement

The business also recently disclosed a quarterly dividend, which was paid on Thursday, October 8th. Stockholders of record on Thursday, September 17th were paid a $0.44 dividend. The ex-dividend date of this dividend was Thursday, September 17th. This represents a $1.76 annualized dividend and a dividend yield of 0.7%.

Salesforce Company Profile

(Free Report)

Salesforce, Inc (NYSE: CRM) is a global enterprise software company that provides cloud-based customer relationship management (CRM) technology. Its platform helps organizations manage sales, customer service, marketing, commerce, data, analytics and interactions with customers across digital and traditional channels.

The company’s products include Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud and Data Cloud. Salesforce also offers Tableau for data visualization and analytics, MuleSoft for application integration, and Slack for workplace collaboration.