Saga (LON:SAGA) Sets New 52-Week High – Still a Buy?

Posted by Brian Himes on Oct 26th, 2026

Saga plc (LON:SAGA – Get Free Report)’s stock price reached a new 52-week high on Monday. The company traded as high as GBX 823 and last traded at GBX 822, with a volume of 153,053 shares traded. The stock had previously closed at GBX 804.

Key Headlines Impacting Saga

Here are the key news stories impacting Saga this week:

Neutral Sentiment: An article about Bank of Saga Ltd. (JP:8395) says the Japanese bank raised its interim earnings and dividend forecasts because of stronger income. This is a separate company from UK-listed Saga plc and should not be treated as a catalyst for SAGA shares. Bank of Saga lifts interim earnings and dividend forecasts on stronger income
Neutral Sentiment: The remaining reports concern unrelated entertainment and video-game properties, including Vinland Saga, Romancing SaGa 2, The Drop: A Snowfall Saga, The Wingfeather Saga and Marvel’s “Multiverse Saga.” They have no apparent connection to Saga plc’s operations or financial outlook. Romancing SaGa 2 reaches one million units Vinland Saga author update The Drop: A Snowfall Saga interview

Wall Street Analyst Weigh In

SAGA has been the topic of a number of research analyst reports. Deutsche Bank Aktiengesellschaft lifted their target price on Saga from GBX 795 to GBX 855 and gave the company a “buy” rating in a report on Thursday, October 1st. Berenberg Bank upped their price target on Saga from GBX 1,025 to GBX 1,130 and gave the stock a “buy” rating in a research note on Wednesday, September 30th. Two equities research analysts have rated the stock with a Buy rating. According to data from MarketBeat, the company currently has an average rating of “Buy” and a consensus price target of GBX 992.50.

Read Our Latest Analysis on SAGA

Saga Stock Up 2.3%

The company has a market capitalization of £1.20 billion, a price-to-earnings ratio of 33.31, a P/E/G ratio of 1.22 and a beta of 2.02. The company has a quick ratio of 0.67, a current ratio of 0.91 and a debt-to-equity ratio of 503.16. The firm has a 50 day moving average price of GBX 689.37 and a two-hundred day moving average price of GBX 633.69.

Saga (LON:SAGA – Get Free Report) last posted its quarterly earnings data on Wednesday, September 30th. The company reported GBX 20.50 EPS for the quarter. Saga had a net margin of 3.25% and a return on equity of 23.50%. As a group, sell-side analysts expect that Saga plc will post 34.78 earnings per share for the current year.