Wayfair (NYSE:W) Insider Sells $60,060.00 in Stock

Posted by Brian Himes on Oct 22nd, 2026

Wayfair Inc. (NYSE:W – Get Free Report) insider Jon Blotner sold 546 shares of the company’s stock in a transaction dated Thursday, October 15th. The stock was sold at an average price of $110.00, for a total value of $60,060.00. Following the completion of the transaction, the insider owned 115,885 shares of the company’s stock, valued at $12,747,350. The trade was a 0.47% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Jon Blotner also recently made the following trade(s):

On Friday, October 2nd, Jon Blotner sold 6,056 shares of Wayfair stock. The shares were sold at an average price of $104.13, for a total value of $630,611.28.
On Tuesday, September 8th, Jon Blotner sold 6,968 shares of Wayfair stock. The shares were sold at an average price of $100.22, for a total value of $698,332.96.

Wayfair Trading Down 0.2%

Shares of NYSE W opened at $113.33 on Thursday. The stock’s 50-day moving average is $103.08 and its 200 day moving average is $88.52. The stock has a market cap of $14.96 billion, a price-to-earnings ratio of -46.07, a P/E/G ratio of 4.08 and a beta of 3.02. Wayfair Inc. has a 1-year low of $55.60 and a 1-year high of $119.98.

Wayfair (NYSE:W – Get Free Report) last issued its earnings results on Tuesday, August 4th. The company reported $0.95 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.90 by $0.05. The business had revenue of $3.52 billion during the quarter, compared to analyst estimates of $3.47 billion. Wayfair had a negative return on equity of 3.40% and a negative net margin of 2.49%. Wayfair’s revenue for the quarter was up 7.5% on a year-over-year basis. During the same quarter in the prior year, the firm earned $0.87 earnings per share. On average, analysts forecast that Wayfair Inc. will post 0.93 EPS for the current fiscal year.

More Wayfair News

Here are the key news stories impacting Wayfair this week:

Positive Sentiment: Wayfair is preparing for its fall Way Day sale, with discounts of up to 85% on home furnishings and related products. The event could drive traffic, order volume and holiday-season customer acquisition, although heavy discounting may limit margins. Wayfair fall Way Day sale
Positive Sentiment: The company is scheduled to open a large physical furniture store at Denver’s Avenues at Northfield shopping center. The location could strengthen brand visibility and Wayfair’s omnichannel strategy, though the financial contribution and store operating costs remain uncertain. Wayfair Denver store opening
Neutral Sentiment: Coverage of discounts on Blackstone grills, Bedsure blankets, furniture sets and seasonal bedding highlights active merchandising and potentially strong consumer engagement, but these are individual promotions rather than evidence of a change in revenue or earnings expectations. Wayfair Blackstone griddle promotion
Negative Sentiment: CEO Niraj Shah reportedly sold 117,000 Wayfair shares. Large insider sales can pressure sentiment because they may be interpreted as reduced insider exposure, although the transaction details and whether it occurred under a pre-arranged trading plan are important qualifiers. Niraj Shah insider sale
Negative Sentiment: Insider Jon Blotner sold 546 shares for approximately $60,060 under a Rule 10b5-1 trading plan. The transaction is small relative to his remaining holdings, so its direct impact should be limited. Jon Blotner insider sale
Negative Sentiment: A proposed class-action lawsuit alleges that Wayfair sent Washington residents emails with misleading subject lines. The case could create legal costs and reputational risk, though no financial liability has been established. Wayfair email lawsuit

Institutional Investors Weigh In On Wayfair

Hedge funds and other institutional investors have recently modified their holdings of the stock. Fortitude Family Office LLC grew its position in Wayfair by 144.7% during the 3rd quarter. Fortitude Family Office LLC now owns 460 shares of the company’s stock worth $47,000 after acquiring an additional 272 shares during the last quarter. IFP Advisors Inc increased its stake in Wayfair by 79.2% in the 2nd quarter. IFP Advisors Inc now owns 810 shares of the company’s stock worth $75,000 after purchasing an additional 358 shares during the period. ABS Direct Equity Fund LLC purchased a new position in Wayfair in the 1st quarter worth approximately $83,000. Polaris Financial Partners bought a new stake in Wayfair in the third quarter valued at approximately $113,000. Finally, Parallel Advisors LLC lifted its position in Wayfair by 18.6% in the first quarter. Parallel Advisors LLC now owns 1,661 shares of the company’s stock valued at $125,000 after purchasing an additional 261 shares during the last quarter. Institutional investors own 89.67% of the company’s stock.

Analyst Ratings Changes

A number of brokerages have recently weighed in on W. Rosenblatt Securities initiated coverage on shares of Wayfair in a report on Thursday, August 20th. They issued a “buy” rating and a $125.00 price objective for the company. TD Cowen increased their target price on shares of Wayfair from $75.00 to $110.00 and gave the company a “hold” rating in a report on Wednesday, August 5th. Weiss Ratings reaffirmed a “sell (d-)” rating on shares of Wayfair in a report on Monday, September 14th. The Goldman Sachs Group reiterated a “neutral” rating on shares of Wayfair in a research report on Wednesday, August 5th. Finally, Truist Financial lifted their target price on shares of Wayfair from $99.00 to $135.00 and gave the stock a “buy” rating in a research report on Tuesday, August 4th. Two research analysts have rated the stock with a Strong Buy rating, eighteen have issued a Buy rating, eleven have issued a Hold rating and one has assigned a Sell rating to the stock. According to MarketBeat, the company presently has an average rating of “Moderate Buy” and a consensus price target of $121.00.

View Our Latest Research Report on W

About Wayfair

(Get Free Report)

Wayfair Inc is an e-commerce company that sells furniture, home furnishings and related products through digital platforms. Its selection includes furniture, décor, lighting, rugs, mattresses, kitchen and dining products, housewares, home improvement items, outdoor furnishings and other goods for residential and commercial spaces.

The company operates a portfolio of online brands and retail websites, including Wayfair, Joss & Main, AllModern, Birch Lane and Perigold. These brands are designed to serve different customer preferences, price points and areas of the home-furnishings market.