NIKE’s (NKE) Buy Rating Reaffirmed at BTIG Research

Posted by Brenda Bartman on Oct 22nd, 2026

NIKE (NYSE:NKE – Get Free Report)‘s stock had its “buy” rating reaffirmed by stock analysts at BTIG Research in a research note issued on Thursday, MarketBeat Ratings reports. They currently have a $50.00 price objective on the footwear maker’s stock. BTIG Research‘s price target would indicate a potential upside of 31.28% from the company’s current price.

A number of other equities analysts have also recently weighed in on NKE. KeyCorp restated a “sector weight” rating on shares of NIKE in a report on Friday, October 2nd. Evercore decreased their price target on NIKE from $46.00 to $28.00 in a research note on Monday, September 28th. Telsey Advisory Group set a $35.00 price objective on NIKE and gave the stock a “market perform” rating in a research note on Friday, October 2nd. Berenberg Bank set a $27.50 price objective on NIKE and gave the stock a “sell” rating in a research note on Tuesday, October 6th. Finally, Truist Financial set a $29.00 price objective on NIKE and gave the stock a “hold” rating in a research note on Friday, October 2nd. One analyst has rated the stock with a Strong Buy rating, seven have assigned a Buy rating, twenty-one have assigned a Hold rating and eleven have issued a Sell rating to the company’s stock. According to data from MarketBeat, the company has a consensus rating of “Reduce” and an average target price of $40.93.

Check Out Our Latest Analysis on NKE

NIKE Stock Up 1.5%

NYSE NKE traded up $0.56 on Thursday, reaching $38.09. The company had a trading volume of 8,260,872 shares, compared to its average volume of 24,674,354. The firm has a market capitalization of $56.57 billion, a PE ratio of 18.33, a P/E/G ratio of 4.44 and a beta of 1.09. NIKE has a 1 year low of $31.97 and a 1 year high of $70.44. The firm has a 50-day moving average of $37.25 and a 200-day moving average of $41.35. The company has a debt-to-equity ratio of 0.39, a current ratio of 2.07 and a quick ratio of 1.39.

NIKE (NYSE:NKE – Get Free Report) last released its quarterly earnings results on Thursday, October 1st. The footwear maker reported $0.48 earnings per share for the quarter, topping analysts’ consensus estimates of $0.43 by $0.05. The firm had revenue of $11.21 billion during the quarter, compared to analysts’ expectations of $11.32 billion. NIKE had a return on equity of 15.94% and a net margin of 6.74%. NIKE’s quarterly revenue was down 4.3% compared to the same quarter last year. During the same quarter in the prior year, the business earned $0.49 EPS. NIKE has set its FY 2027 guidance at 1.150-1.350 EPS. On average, equities research analysts anticipate that NIKE will post 1.22 EPS for the current fiscal year.

Insiders Place Their Bets

In other news, insider Amy Montagne sold 4,867 shares of NIKE stock in a transaction dated Friday, August 7th. The stock was sold at an average price of $42.05, for a total value of $204,657.35. Following the transaction, the insider directly owned 57,436 shares in the company, valued at approximately $2,415,183.80. The trade was a 7.81% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, COO Venkatesh Alagirisamy sold 3,671 shares of the company’s stock in a transaction that occurred on Wednesday, September 9th. The stock was sold at an average price of $37.59, for a total value of $137,992.89. Following the transaction, the chief operating officer owned 104,862 shares of the company’s stock, valued at approximately $3,941,762.58. This trade represents a 3.38% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last 90 days, insiders sold 14,974 shares of company stock worth $600,126. Insiders own 1.10% of the company’s stock.

Institutional Trading of NIKE

Institutional investors and hedge funds have recently modified their holdings of the company. State Street Corp grew its position in NIKE by 6.8% in the second quarter. State Street Corp now owns 63,598,789 shares of the footwear maker’s stock valued at $2,636,104,000 after acquiring an additional 4,052,428 shares during the period. Flossbach Von Storch SE bought a new stake in NIKE in the second quarter valued at $488,714,000. Amundi grew its position in NIKE by 59.4% in the second quarter. Amundi now owns 6,460,398 shares of the footwear maker’s stock valued at $265,199,000 after acquiring an additional 2,406,609 shares during the period. Van ECK Associates Corp grew its position in NIKE by 4.8% in the second quarter. Van ECK Associates Corp now owns 6,257,863 shares of the footwear maker’s stock valued at $256,885,000 after acquiring an additional 286,395 shares during the period. Finally, Assenagon Asset Management S.A. grew its position in NIKE by 92.3% in the third quarter. Assenagon Asset Management S.A. now owns 4,789,274 shares of the footwear maker’s stock valued at $169,540,000 after acquiring an additional 2,298,400 shares during the period. 64.25% of the stock is currently owned by institutional investors.

Key Stories Impacting NIKE

Here are the key news stories impacting NIKE this week:

Positive Sentiment: Analyst support is improving. BTIG Research reaffirmed a “buy” rating and set a $50 price target, implying substantial upside from current levels. Argus Research also initiated or reiterated a “buy” view, adding to evidence that some analysts see Nike’s depressed valuation as attractive. Nike Gets a Buy from Argus Research
Positive Sentiment: Income appeal is supporting interest. Nike’s forward dividend yield is approximately 4.4%, backed by nearly 25 years of dividend growth. The elevated yield and iconic global brand may attract value- and income-focused investors while the company works through its reset. Nike Dividend Analysis
Neutral Sentiment: Investors are focused on upcoming earnings. Brokerages are issuing forecasts for Nike’s fiscal second-quarter results, making the next report a potential catalyst for the stock. Recent results showed earnings exceeding estimates, but revenue declined year over year, leaving investors seeking clearer evidence of renewed sales growth. Analysts Issue Forecasts for NIKE’s Q2 Earnings
Neutral Sentiment: The turnaround strategy is being reassessed. Nike is rebuilding wholesale relationships, resetting its product portfolio and emphasizing different priorities than its earlier “Win Now” plan. A stronger brand and digital presence provide potential advantages, but investors still need proof that these efforts can restore sustainable growth. Nike Brand Reset Analysis
Negative Sentiment: Execution and demand risks remain significant. Recent coverage points to stagnant sales, disappointing outlooks, layoffs and restructuring pressure. The high dividend yield partly reflects the stock’s prolonged decline, while analysts caution that Nike’s recovery is far from complete and the payout may be less stable than those of more defensive consumer companies. Nike Restructuring and Layoffs

About NIKE

(Get Free Report)

NIKE, Inc is a global athletic footwear, apparel, equipment and accessories company headquartered near Beaverton, Oregon. The company designs, develops, markets and sells products under the Nike, Jordan and Converse brands, serving athletes and consumers across a broad range of sports and lifestyle categories.

NIKE’s product portfolio includes athletic and casual footwear, performance and lifestyle apparel, sports equipment, accessories and digital fitness-related offerings. The company distributes its products through company-owned retail stores, digital platforms and wholesale partners, while also operating direct-to-consumer and membership programs.

The company traces its origins to 1964, when Phil Knight and Bill Bowerman founded Blue Ribbon Sports.