Bassett Furniture Industries (NASDAQ:BSET – Get Free Report) and SharkNinja (NYSE:SN – Get Free Report) are both consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, institutional ownership, valuation, dividends, risk and profitability.
Valuation and Earnings
This table compares Bassett Furniture Industries and SharkNinja”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Bassett Furniture Industries | $335.60 million | 0.55 | $6.10 million | $0.79 | 27.14 |
| SharkNinja | $6.40 billion | 4.37 | $701.37 million | $4.90 | 40.52 |
SharkNinja has higher revenue and earnings than Bassett Furniture Industries. Bassett Furniture Industries is trading at a lower price-to-earnings ratio than SharkNinja, indicating that it is currently the more affordable of the two stocks.
Institutional and Insider Ownership
54.4% of Bassett Furniture Industries shares are held by institutional investors. Comparatively, 34.8% of SharkNinja shares are held by institutional investors. 7.3% of Bassett Furniture Industries shares are held by company insiders. Comparatively, 40.8% of SharkNinja shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.
Analyst Recommendations
This is a breakdown of current recommendations for Bassett Furniture Industries and SharkNinja, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Bassett Furniture Industries | 0 | 2 | 0 | 1 | 2.67 |
| SharkNinja | 0 | 0 | 12 | 0 | 3.00 |
SharkNinja has a consensus price target of $189.92, suggesting a potential downside of 4.34%. Given SharkNinja’s stronger consensus rating and higher probable upside, analysts clearly believe SharkNinja is more favorable than Bassett Furniture Industries.
Profitability
This table compares Bassett Furniture Industries and SharkNinja’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Bassett Furniture Industries | 2.02% | 4.36% | 2.26% |
| SharkNinja | 10.06% | 27.79% | 14.19% |
Volatility & Risk
Bassett Furniture Industries has a beta of 0.72, suggesting that its stock price is 28% less volatile than the S&P 500. Comparatively, SharkNinja has a beta of 1.27, suggesting that its stock price is 27% more volatile than the S&P 500.
Summary
SharkNinja beats Bassett Furniture Industries on 13 of the 15 factors compared between the two stocks.
About Bassett Furniture Industries
Bassett Furniture Industries, Incorporated, together with its subsidiaries, manufactures, markets, and retails home furnishings in the United States and internationally. It operates in three segments: Wholesale, Retail Company-Owned Stores, and Corporate and Other. The company engages in the design, manufacture, sourcing, sale, and distribution of furniture products, including dining, bedroom and bedding, home decorations, rugs, and outdoor furniture to a network of company-owned retail stores, licensee-owned stores, and independent retailers. The company also distributes its products through multi-line furniture stores, including Bassett galleries or design centers, as well as sells online; and engages in wood and upholstery operations. In addition, it owns and leases land, retail store properties, warehouses, and distribution centers. Bassett Furniture Industries, Incorporated was founded in 1902 and is based in Bassett, Virginia.
About SharkNinja
SharkNinja, Inc., a product design and technology company, engages in the provision of various solutions for consumers worldwide. It offers cleaning appliances, including corded and cordless vacuums, including handheld and robotic vacuums, as well as other floorcare products comprising steam mops, wet/dry cleaning floor products, and carpet extraction; cooking and beverage appliances, such as air fryers, multi-cookers, outdoor and countertop grills and ovens, coffee systems, carbonation, cookware, cutlery, kettles, toasters and bakeware; food preparation appliances comprising blenders, food processors, ice cream makers, and juicers; and beauty appliances, such as hair dryers and stylers, as well as home environment products comprising air purifiers and humidifiers. The company sells its products through traditional brick-and-mortar retail channels and e-commerce channels, distributors, and direct-to-consumer channels under the Shark and Ninja brands. SharkNinja, Inc. was incorporated in 2017 and is headquartered in Needham, Massachusetts.
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