The Kroger Co. (NYSE:KR) Stock Has Consensus Price Target of $69.82 According to Analysts

Posted by Stanley Muller on Oct 17th, 2026

Shares of The Kroger Co. (NYSE:KR – Get Free Report) have been assigned an average rating of “Moderate Buy” from the twenty-one research firms that are currently covering the company, MarketBeat reports. Nine investment analysts have rated the stock with a hold recommendation and twelve have issued a buy recommendation on the company. The average 12-month price objective among brokerages that have issued a report on the stock in the last year is $69.82.

Several research analysts have recently commented on the company. Telsey Advisory Group lowered their price target on Kroger from $78.00 to $75.00 and set an “outperform” rating for the company in a research report on Monday, September 14th. Morgan Stanley reduced their target price on shares of Kroger from $73.00 to $67.00 and set an “equal weight” rating on the stock in a report on Monday, June 22nd. Roth Capital reissued a “buy” rating and issued a $73.00 price target on shares of Kroger in a research report on Monday, September 14th. The Goldman Sachs Group restated a “buy” rating and issued a $82.00 price target on shares of Kroger in a research note on Friday, June 19th. Finally, Guggenheim restated a “buy” rating and issued a $66.00 price target (down from $71.00) on shares of Kroger in a research note on Monday, September 14th.

Read Our Latest Stock Analysis on KR

Kroger Trading Up 1.3%

Kroger stock traded up $0.82 during mid-day trading on Friday, hitting $63.53. The company’s stock had a trading volume of 6,516,083 shares, compared to its average volume of 8,142,802. The stock’s fifty day moving average is $58.86 and its two-hundred day moving average is $61.69. The company has a current ratio of 0.70, a quick ratio of 0.31 and a debt-to-equity ratio of 2.59. The firm has a market capitalization of $37.52 billion, a PE ratio of 34.53, a price-to-earnings-growth ratio of 1.72 and a beta of 0.36. Kroger has a 1 year low of $54.15 and a 1 year high of $76.58.

Kroger (NYSE:KR – Get Free Report) last announced its quarterly earnings results on Friday, September 11th. The company reported $1.09 EPS for the quarter, beating the consensus estimate of $1.05 by $0.04. Kroger had a return on equity of 49.90% and a net margin of 0.73%. The business had revenue of $34.62 billion for the quarter, compared to analyst estimates of $34.64 billion. During the same quarter in the prior year, the company posted $1.04 EPS. The company’s quarterly revenue was up 2.0% on a year-over-year basis. Kroger has set its FY 2026 guidance at 5.100-5.300 EPS. On average, analysts anticipate that Kroger will post 5.19 EPS for the current year.

Kroger Announces Dividend

The business also recently announced a quarterly dividend, which will be paid on Tuesday, December 1st. Investors of record on Monday, November 16th will be paid a dividend of $0.39 per share. This represents a $1.56 annualized dividend and a yield of 2.5%. The ex-dividend date of this dividend is Monday, November 16th. Kroger’s payout ratio is presently 84.78%.

Key Headlines Impacting Kroger

Here are the key news stories impacting Kroger this week:

Positive Sentiment: Quarterly results and outlook supported the stock. Kroger reported adjusted earnings of $1.09 per share on approximately $34.6 billion in sales, ahead of earnings expectations, while reaffirming fiscal 2026 adjusted EPS guidance of $5.10–$5.30. Management also cited improving pharmacy margins, e-commerce profitability, retail-media growth and additional cost savings. Kroger Gains as Investors Focus on Earnings Beat and Stable Profit Outlook
Positive Sentiment: Corporate restructuring could improve profitability. Kroger plans to eliminate roughly 3,000 corporate positions over three years while expanding its use of artificial intelligence. The company says the savings can help fund lower prices, potentially strengthening its competitive position and margins. An investor day scheduled for October 20 could provide more detail on the strategy. Kroger cites AI efficiency push as it cuts corporate jobs
Positive Sentiment: Seasonal demand and market share remain favorable. Kroger expects to sell 25 million pounds of Halloween candy, highlighting the potential for seasonal sales momentum. Separately, the grocer continues to lead the Central Ohio grocery market. Kroger is America’s candy destination

Insider Buying and Selling at Kroger

In related news, EVP Mary Adcock sold 72,901 shares of the business’s stock in a transaction on Friday, September 18th. The shares were sold at an average price of $60.70, for a total transaction of $4,425,090.70. Following the completion of the transaction, the executive vice president owned 175,233 shares in the company, valued at approximately $10,636,643.10. The trade was a 29.38% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is accessible through the SEC website. Insiders own 0.41% of the company’s stock.

Institutional Trading of Kroger

Hedge funds and other institutional investors have recently added to or reduced their stakes in the stock. MV Capital Management Inc. purchased a new position in shares of Kroger in the 4th quarter valued at $26,000. Whipplewood Advisors LLC acquired a new stake in shares of Kroger during the first quarter worth about $27,000. North Point Portfolio Managers Corp OH acquired a new stake in shares of Kroger during the third quarter worth about $30,000. Axiom Investment Management LLC purchased a new stake in shares of Kroger in the 1st quarter valued at about $31,000. Finally, Cedar Mountain Advisors LLC purchased a new stake in shares of Kroger in the 1st quarter valued at about $33,000. Institutional investors and hedge funds own 80.93% of the company’s stock.

Kroger Company Profile

(Get Free Report)

The Kroger Co is a U.S.-based food and consumer goods retailer headquartered in Cincinnati, Ohio. Founded in 1883 by Bernard Kroger, the company has grown into one of the largest supermarket operators in the United States.

Kroger operates supermarkets, multi-department stores, marketplace-format stores, pharmacies and fuel centers. Its stores sell groceries, fresh produce, meat, seafood, bakery and deli products, household essentials, health and beauty items, and general merchandise. The company also offers digital shopping, pickup and delivery services, loyalty programs, and a range of private-label products.

The company serves customers across numerous U.S.