Celsius (NASDAQ:CELH – Get Free Report) and Boston Beer (NYSE:SAM – Get Free Report) are both consumer staples companies, but which is the superior investment? We will contrast the two companies based on the strength of their earnings, dividends, valuation, profitability, risk, analyst recommendations and institutional ownership.
Volatility & Risk
Celsius has a beta of 1.01, meaning that its share price is 1% more volatile than the S&P 500. Comparatively, Boston Beer has a beta of 0.82, meaning that its share price is 18% less volatile than the S&P 500.
Analyst Recommendations
This is a breakdown of recent ratings and price targets for Celsius and Boston Beer, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Celsius | 1 | 6 | 14 | 0 | 2.62 |
| Boston Beer | 2 | 9 | 1 | 0 | 1.92 |
Celsius currently has a consensus price target of $41.76, suggesting a potential upside of 48.15%. Boston Beer has a consensus price target of $205.09, suggesting a potential upside of 13.54%. Given Celsius’ stronger consensus rating and higher probable upside, equities research analysts clearly believe Celsius is more favorable than Boston Beer.
Institutional and Insider Ownership
61.0% of Celsius shares are held by institutional investors. Comparatively, 81.1% of Boston Beer shares are held by institutional investors. 2.3% of Celsius shares are held by insiders. Comparatively, 27.4% of Boston Beer shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Earnings and Valuation
This table compares Celsius and Boston Beer”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Celsius | $2.52 billion | 2.84 | $108.00 million | $0.24 | 117.46 |
| Boston Beer | $2.09 billion | 0.90 | $108.47 million | ($6.79) | -26.60 |
Boston Beer has lower revenue, but higher earnings than Celsius. Boston Beer is trading at a lower price-to-earnings ratio than Celsius, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Celsius and Boston Beer’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Celsius | 4.24% | 36.52% | 8.53% |
| Boston Beer | -3.42% | 9.99% | 6.48% |
Summary
Celsius beats Boston Beer on 11 of the 14 factors compared between the two stocks.
About Celsius
Celsius Holdings, Inc. develops, processes, markets, distributes, and sells functional energy drinks and liquid supplements in the United States, Australia, New Zealand, Canadian, European, Middle Eastern, Asia-Pacific, and internationally. The company offers CELSIUS, a fitness drink or supplement designed to accelerate metabolism and burn body fat; various flavors and carbonated and non-carbonated functional energy drinks under the CELSIUS Originals and Vibe name, as well as functional energy drink under the CELSIUS Essentials and CELSIUS On-the-Go Powder names; and CELSIUS ready-to drink products. It distributes its products through direct-to-store delivery, distributors, supermarkets, convenience stores, drug stores, nutritional stores, and mass merchants, as well as health clubs, gyms, the military, and e-commerce websites. The company was formerly known as Vector Ventures, Inc. and changed its name to Celsius Holdings, Inc. in January 2007. Celsius Holdings, Inc. was founded in 2004 and is headquartered in Boca Raton, Florida.
About Boston Beer
The Boston Beer Company, Inc produces and sells alcohol beverages primarily in the United States. The company's flagship beer is Samuel Adams Boston Lager. It offers various beers, hard ciders, flavored malt beverages, and hard seltzers under the Samuel Adams, Twisted Tea, Truly, Angry Orchard, Dogfish Head, Angel City, and Coney Island brand names. The company markets and sells its products to a network wholesaler in the United States, as well as wholesalers, importers, or other agencies that in turn sell to retailers, such as grocery stores, club stores, convenience stores, liquor stores, bars, restaurants, stadiums, and other e-commerce retail outlets. It sells its products in Canada, Europe, Israel, Australia, New Zealand, the Caribbean, the Pacific Rim, Mexico, and Central and South America. The Boston Beer Company, Inc. was founded in 1984 and is based in Boston, Massachusetts.
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