Wayfair Inc. $W Shares Acquired by NorthCrest Asset Manangement LLC

Posted by Francis Steltz on Oct 16th, 2026

NorthCrest Asset Manangement LLC grew its holdings in shares of Wayfair Inc. (NYSE:W – Free Report) by 141.2% in the 3rd quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The institutional investor owned 11,126 shares of the company’s stock after acquiring an additional 6,513 shares during the quarter. NorthCrest Asset Manangement LLC’s holdings in Wayfair were worth $1,170,000 at the end of the most recent quarter.

Other institutional investors have also recently bought and sold shares of the company. Versant Capital Management Inc boosted its stake in shares of Wayfair by 4.1% in the 3rd quarter. Versant Capital Management Inc now owns 3,551 shares of the company’s stock valued at $364,000 after purchasing an additional 140 shares in the last quarter. Flynn Zito Capital Management LLC increased its position in Wayfair by 6.4% during the 1st quarter. Flynn Zito Capital Management LLC now owns 2,775 shares of the company’s stock worth $209,000 after purchasing an additional 168 shares in the last quarter. Arizona State Retirement System boosted its position in Wayfair by 0.7% in the second quarter. Arizona State Retirement System now owns 28,514 shares of the company’s stock valued at $2,635,000 after buying an additional 201 shares in the last quarter. Triumph Capital Management grew its stake in shares of Wayfair by 6.3% during the second quarter. Triumph Capital Management now owns 3,498 shares of the company’s stock worth $323,000 after buying an additional 207 shares during the last quarter. Finally, Parallel Advisors LLC increased its holdings in shares of Wayfair by 18.6% during the first quarter. Parallel Advisors LLC now owns 1,661 shares of the company’s stock worth $125,000 after buying an additional 261 shares in the last quarter. Institutional investors and hedge funds own 89.67% of the company’s stock.

Key Wayfair News

Here are the key news stories impacting Wayfair this week:

Positive Sentiment: Way Day scheduled for October 24–26: Wayfair announced the return of its largest annual sales event, offering discounts of up to 80% across furniture, décor and home-improvement categories. The promotion could drive traffic, orders and holiday-season sales, though heavy discounts may pressure margins. Way Day returns October 24–26
Positive Sentiment: Positive holiday-sales outlook: Zacks identified Wayfair, Amazon and Groupon as online retailers positioned to benefit from expected strong 2026 holiday spending. Rising e-commerce adoption and company-specific growth initiatives are supporting the constructive view on Wayfair’s outlook. Online retailers positioned for holiday sales
Positive Sentiment: Perigold loyalty program launched: Wayfair’s luxury brand introduced Perigold Insider, offering 10% back in rewards on eligible purchases. The program may improve customer retention and expand higher-margin luxury-home demand, although rewards could increase promotional costs. Perigold Insider loyalty program
Neutral Sentiment: Product-focused coverage: Articles highlighting Wayfair tableware, storage products and other discounted merchandise may boost consumer visibility, but they offer little new information about revenue, earnings or guidance.
Negative Sentiment: UK regulatory penalty: Reports say Wayfair was part of a combined £6 million fine involving alleged misleading sale pricing and hidden fees. The issue could create reputational, compliance and customer-trust risks, although the company-specific portion of the penalty was not detailed in the reports. Wayfair fined over misleading sales tactics
Negative Sentiment: Insider selling: CEO Niraj Shah and Director Steven Conine each sold 69,000 shares at $105.75, reducing their direct holdings by roughly 24% apiece. The combined $14.6 million in sales may weigh on sentiment, though both transactions were executed under pre-arranged Rule 10b5-1 plans.

Insider Activity

In other Wayfair news, Director Steven Conine sold 69,000 shares of the stock in a transaction dated Wednesday, August 12th. The stock was sold at an average price of $103.36, for a total transaction of $7,131,840.00. Following the completion of the sale, the director directly owned 360,073 shares in the company, valued at approximately $37,217,145.28. This trade represents a 16.08% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Jon Blotner sold 6,968 shares of Wayfair stock in a transaction dated Tuesday, September 8th. The stock was sold at an average price of $100.22, for a total value of $698,332.96. Following the completion of the transaction, the insider directly owned 110,376 shares of the company’s stock, valued at approximately $11,061,882.72. This trade represents a 5.94% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 434,024 shares of company stock worth $45,164,374 over the last quarter. Company insiders own 18.44% of the company’s stock.

Wall Street Analyst Weigh In

A number of research analysts have recently commented on the company. Rosenblatt Securities started coverage on Wayfair in a research note on Thursday, August 20th. They issued a “buy” rating and a $125.00 price target for the company. Piper Sandler reissued an “overweight” rating and set a $133.00 price objective on shares of Wayfair in a report on Wednesday, September 30th. Mizuho boosted their price objective on Wayfair from $90.00 to $110.00 and gave the stock an “outperform” rating in a research report on Tuesday, September 29th. The Goldman Sachs Group reaffirmed a “neutral” rating on shares of Wayfair in a report on Wednesday, August 5th. Finally, Evercore reiterated an “outperform” rating and issued a $130.00 target price on shares of Wayfair in a research report on Wednesday, August 5th. Two research analysts have rated the stock with a Strong Buy rating, eighteen have given a Buy rating, eleven have assigned a Hold rating and one has assigned a Sell rating to the company. According to data from MarketBeat, the company currently has an average rating of “Moderate Buy” and an average target price of $120.93.

Get Our Latest Analysis on Wayfair

Wayfair Stock Up 6.8%

Shares of NYSE:W opened at $111.91 on Friday. The firm has a market cap of $14.77 billion, a P/E ratio of -45.49, a P/E/G ratio of 3.77 and a beta of 3.02. Wayfair Inc. has a 12-month low of $55.60 and a 12-month high of $119.98. The business has a fifty day simple moving average of $102.49 and a 200 day simple moving average of $87.44.

Wayfair (NYSE:W – Get Free Report) last released its quarterly earnings results on Tuesday, August 4th. The company reported $0.95 EPS for the quarter, beating analysts’ consensus estimates of $0.90 by $0.05. Wayfair had a negative return on equity of 3.40% and a negative net margin of 2.49%. The firm had revenue of $3.52 billion for the quarter, compared to analyst estimates of $3.47 billion. During the same quarter in the previous year, the company posted $0.87 EPS. The business’s revenue was up 7.5% on a year-over-year basis. As a group, equities research analysts expect that Wayfair Inc. will post 0.93 EPS for the current year.

Wayfair Profile

(Free Report)

Wayfair Inc is an e-commerce company specializing in home furnishings and household goods. Through its online platforms, the company offers furniture, décor, lighting, rugs, mattresses, appliances, kitchen and bath products, outdoor items, and other products for residential and commercial spaces.

Wayfair operates its flagship Wayfair brand alongside specialty retail brands such as Joss & Main, AllModern, Birch Lane, and Perigold. Its platform connects customers with a broad network of suppliers and provides product discovery, ordering, delivery, customer service, and related home-shopping services.