Baozun (NASDAQ:BZUN) Stock: Insider Wenbin Qiu Buys 5,800 Shares

Posted by Francis Steltz on Oct 16th, 2026

Baozun Inc. (NASDAQ:BZUN – Get Free Report) CEO Wenbin Qiu purchased 5,800 shares of the firm’s stock in a transaction dated Tuesday, October 13th. The shares were bought at an average cost of $3.47 per share, for a total transaction of $20,126.00. Following the completion of the purchase, the chief executive officer directly owned 1,678,572 shares of the company’s stock, valued at $5,824,644.84. The trade was a 0.35% increase in their ownership of the stock. The purchase was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink.

Wenbin Qiu also recently made the following trade(s):

On Monday, October 12th, Wenbin Qiu purchased 6,000 shares of Baozun stock. The stock was bought at an average cost of $3.34 per share, with a total value of $20,040.00.
On Monday, September 21st, Wenbin Qiu purchased 6,900 shares of Baozun stock. The stock was bought at an average cost of $2.85 per share, with a total value of $19,665.00.
On Friday, September 18th, Wenbin Qiu acquired 7,000 shares of Baozun stock. The stock was bought at an average price of $2.88 per share, with a total value of $20,160.00.
On Wednesday, September 16th, Wenbin Qiu acquired 7,300 shares of Baozun stock. The stock was bought at an average price of $2.74 per share, with a total value of $20,002.00.
On Thursday, September 17th, Wenbin Qiu acquired 7,100 shares of Baozun stock. The stock was bought at an average price of $2.84 per share, with a total value of $20,164.00.
On Monday, September 14th, Wenbin Qiu acquired 7,300 shares of Baozun stock. The shares were purchased at an average cost of $2.74 per share, for a total transaction of $20,002.00.

Baozun Stock Performance

NASDAQ:BZUN opened at $3.67 on Friday. The company has a market cap of $213.26 million, a price-to-earnings ratio of -11.12 and a beta of 0.39. The stock’s fifty day moving average price is $2.97 and its two-hundred day moving average price is $2.80. Baozun Inc. has a 52-week low of $2.07 and a 52-week high of $3.82.

Baozun (NASDAQ:BZUN – Get Free Report) last released its earnings results on Friday, August 14th. The technology company reported $0.19 EPS for the quarter. The company had revenue of $403.74 million during the quarter. Baozun had a positive return on equity of 2.55% and a negative net margin of 1.26%.

Hedge Funds Weigh In On Baozun

An institutional investor recently raised its position in Baozun stock. Dimensional Fund Advisors LP boosted its holdings in shares of Baozun Inc. (NASDAQ:BZUN – Free Report) by 3.1% in the first quarter, according to its most recent filing with the SEC. The firm owned 593,669 shares of the technology company’s stock after acquiring an additional 18,067 shares during the period. Dimensional Fund Advisors LP owned 1.03% of Baozun worth $1,418,000 as of its most recent filing with the SEC. 47.29% of the stock is owned by institutional investors.

Analysts Set New Price Targets

Several research firms recently issued reports on BZUN. Citigroup reiterated a “buy” rating on shares of Baozun in a research report on Thursday, August 27th. Wall Street Zen raised Baozun from a “buy” rating to a “strong-buy” rating in a report on Saturday, October 10th. CLSA upgraded shares of Baozun from a “hold” rating to an “outperform” rating and upped their target price for the company from $3.20 to $3.80 in a research report on Friday, August 28th. Finally, Weiss Ratings restated a “sell (d-)” rating on shares of Baozun in a research report on Friday, July 17th. Two equities research analysts have rated the stock with a Buy rating, one has given a Hold rating and one has given a Sell rating to the company. According to MarketBeat.com, the company presently has a consensus rating of “Hold” and an average price target of $3.80.

Check Out Our Latest Research Report on Baozun

About Baozun

(Get Free Report)

Baozun Inc (NASDAQ: BZUN) is a China-based e-commerce service and brand management company. Founded in 2006 and headquartered in Shanghai, the company helps brands establish, operate and grow their online businesses, primarily in China and other selected international markets.

Baozun provides a range of services across the e-commerce value chain, including online store design and operation, digital marketing, customer service, information technology, warehousing and logistics. Its technology and service offerings support sales through major third-party marketplaces, social-commerce platforms and brands’ own online channels.

The company works with domestic and international consumer brands in categories such as apparel, beauty, consumer electronics and food and beverage.