eBay (NASDAQ:EBAY) Reaches New 1-Year High – Still a Buy?

Posted by Francis Steltz on Oct 15th, 2026

eBay Inc. (NASDAQ:EBAY – Get Free Report) shares hit a new 52-week high during mid-day trading on Thursday. The company traded as high as $120.39 and last traded at $119.9520, with a volume of 285,193 shares traded. The stock had previously closed at $116.88.

Analyst Ratings Changes

Several research analysts have commented on EBAY shares. UBS Group lifted their price objective on shares of eBay from $107.00 to $120.00 and gave the stock a “neutral” rating in a research note on Tuesday, August 11th. Weiss Ratings upgraded shares of eBay from a “buy (b)” rating to a “buy (a-)” rating in a research report on Tuesday. Rosenblatt Securities initiated coverage on shares of eBay in a research note on Thursday, August 20th. They issued a “buy” rating and a $120.00 target price on the stock. Barclays raised their target price on shares of eBay from $114.00 to $123.00 and gave the stock an “overweight” rating in a report on Thursday, August 6th. Finally, Needham & Company LLC lifted their price target on shares of eBay from $122.00 to $135.00 and gave the stock a “buy” rating in a research note on Thursday, August 6th. Two investment analysts have rated the stock with a Strong Buy rating, thirteen have issued a Buy rating, sixteen have issued a Hold rating and two have assigned a Sell rating to the company. Based on data from MarketBeat, the stock has a consensus rating of “Hold” and an average price target of $115.24.

Check Out Our Latest Stock Analysis on eBay

eBay Stock Up 4.7%

The company has a 50-day simple moving average of $107.05 and a 200 day simple moving average of $107.61. The company has a market cap of $54.44 billion, a P/E ratio of 25.33, a P/E/G ratio of 3.08 and a beta of 1.33. The company has a current ratio of 1.02, a quick ratio of 1.02 and a debt-to-equity ratio of 1.10.

eBay (NASDAQ:EBAY – Get Free Report) last released its earnings results on Wednesday, August 5th. The e-commerce company reported $1.60 earnings per share for the quarter, topping analysts’ consensus estimates of $1.50 by $0.10. The business had revenue of $3.13 billion for the quarter, compared to analyst estimates of $3.01 billion. eBay had a return on equity of 47.88% and a net margin of 18.50%. The business’s revenue was up 14.8% compared to the same quarter last year. During the same quarter last year, the firm posted $1.37 earnings per share. eBay has set its Q3 2026 guidance at 1.360-1.420 EPS. On average, equities analysts anticipate that eBay Inc. will post 4.87 EPS for the current year.

eBay Dividend Announcement

The business also recently announced a quarterly dividend, which was paid on Friday, September 11th. Shareholders of record on Friday, August 28th were paid a $0.31 dividend. This represents a $1.24 dividend on an annualized basis and a yield of 1.0%. The ex-dividend date was Friday, August 28th. eBay’s dividend payout ratio is currently 25.67%.

Insider Buying and Selling

In other news, SVP Jordan Sweetnam sold 1,014 shares of eBay stock in a transaction that occurred on Tuesday, August 18th. The shares were sold at an average price of $101.39, for a total transaction of $102,809.46. Following the completion of the sale, the senior vice president owned 35,546 shares of the company’s stock, valued at approximately $3,604,008.94. The trade was a 2.77% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Jamie Iannone sold 11,110 shares of the business’s stock in a transaction that occurred on Wednesday, August 5th. The shares were sold at an average price of $108.55, for a total value of $1,205,990.50. Following the completion of the sale, the chief executive officer owned 253,211 shares of the company’s stock, valued at $27,486,054.05. The trade was a 4.20% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last ninety days, insiders have sold 34,344 shares of company stock worth $3,635,567. Corporate insiders own 0.67% of the company’s stock.

Institutional Investors Weigh In On eBay

A number of institutional investors and hedge funds have recently bought and sold shares of the company. Columbus Macro LLC boosted its position in eBay by 2.5% in the 3rd quarter. Columbus Macro LLC now owns 3,838 shares of the e-commerce company’s stock worth $407,000 after purchasing an additional 93 shares in the last quarter. Spire Wealth Management grew its stake in shares of eBay by 29.7% during the 2nd quarter. Spire Wealth Management now owns 489 shares of the e-commerce company’s stock worth $55,000 after purchasing an additional 112 shares during the period. B. Riley Wealth Advisors Inc. increased its holdings in shares of eBay by 4.6% during the 2nd quarter. B. Riley Wealth Advisors Inc. now owns 2,818 shares of the e-commerce company’s stock valued at $312,000 after purchasing an additional 125 shares in the last quarter. Eastern Bank increased its holdings in shares of eBay by 35.2% during the 3rd quarter. Eastern Bank now owns 484 shares of the e-commerce company’s stock valued at $51,000 after purchasing an additional 126 shares in the last quarter. Finally, Avidian Wealth Enterprises LLC increased its holdings in eBay by 6.4% in the third quarter. Avidian Wealth Enterprises LLC now owns 2,085 shares of the e-commerce company’s stock valued at $221,000 after buying an additional 126 shares in the last quarter. 87.48% of the stock is owned by institutional investors.

About eBay

(Get Free Report)

eBay Inc (NASDAQ: EBAY) operates a global online marketplace that connects millions of buyers and sellers. The platform enables individuals, small businesses and larger retailers to list and purchase new, used and refurbished merchandise across categories such as electronics, fashion, collectibles, automotive parts, home goods and industrial products.

The company generates revenue primarily through fees charged to sellers for listing and selling items, along with advertising services and other marketplace-related offerings.