C3.ai (NYSE:AI – Get Free Report) and MARA (NASDAQ:MARA – Get Free Report) are both technology companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, profitability, risk, earnings, institutional ownership, analyst recommendations and dividends.
Insider & Institutional Ownership
39.0% of C3.ai shares are held by institutional investors. Comparatively, 44.5% of MARA shares are held by institutional investors. 19.8% of C3.ai shares are held by insiders. Comparatively, 1.0% of MARA shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Profitability
This table compares C3.ai and MARA’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| C3.ai | -192.10% | -61.25% | -49.03% |
| MARA | -429.71% | -26.05% | -12.73% |
Volatility and Risk
Analyst Recommendations
This is a summary of recent ratings and target prices for C3.ai and MARA, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| C3.ai | 7 | 4 | 2 | 0 | 1.62 |
| MARA | 3 | 1 | 8 | 0 | 2.42 |
C3.ai presently has a consensus price target of $9.36, indicating a potential downside of 20.87%. MARA has a consensus price target of $19.10, indicating a potential upside of 141.31%. Given MARA’s stronger consensus rating and higher possible upside, analysts clearly believe MARA is more favorable than C3.ai.
Valuation and Earnings
This table compares C3.ai and MARA”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| C3.ai | $250.27 million | 7.60 | -$470.37 million | ($3.08) | -3.84 |
| MARA | $804.22 million | 3.80 | -$1.31 billion | ($9.16) | -0.86 |
C3.ai has higher earnings, but lower revenue than MARA. C3.ai is trading at a lower price-to-earnings ratio than MARA, indicating that it is currently the more affordable of the two stocks.
Summary
MARA beats C3.ai on 9 of the 14 factors compared between the two stocks.
About C3.ai
C3.ai, Inc. operates as an enterprise artificial intelligence (AI) software company in North America, Europe, the Middle East, Africa, the Asia Pacific, and internationally. The company provides C3 AI platform, an application development and runtime environment that enables customers to design, develop, and deploy enterprise AI applications; C3 AI Ex Machina for analysis-ready data; C3 AI CRM, an industry specific customer relationship management solution; and C3 Generative AI Product Suite that enables to locate, retrieve, and present information. It also offers C3 AI applications, including C3 AI Inventory Optimization, a solution to optimize raw material, in-process, and finished goods inventory levels; C3 AI Supply Network Risk, which identifies emerging inbound and outbound risks across the network; C3 AI Sustainability Suite, which helps to decrease greenhouse gas emission; C3 AI Production Schedule Optimization, a solution for scheduling production; C3 AI Financial Services Suite, which helps to minimize compliance risks; and C3 AI Energy Management solution. In addition, it offers integrated turnkey enterprise AI applications for oil and gas, chemicals, utilities, manufacturing, financial services, defense, intelligence, aerospace, healthcare, and telecommunications market. It has strategic partnerships with Baker Hughes in the areas of oil and gas market; Booz Allen to provide solutions to government, defense, and intelligence sectors; Raytheon; and AWS, Google, and Microsoft. The company was formerly known as C3 IoT, Inc. and changed its name to C3.ai, Inc. in June 2019. C3.ai, Inc. was incorporated in 2009 and is headquartered in Redwood City, California.
About MARA
MARA Holdings, Inc. operates as a digital asset technology company that mines digital assets with a focus on the bitcoin ecosystem in United States. The company was formerly known as Marathon Digital Holdings, Inc. and changed its name to MARA Holdings, Inc. in August 2024. MARA Holdings, Inc. was incorporated in 2010 and is headquartered in Fort Lauderdale, Florida.
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