CocaCola Company (The) $KO Shares Sold by ZWJ Investment Counsel Inc.

Posted by Geri Gentry on Oct 15th, 2026

ZWJ Investment Counsel Inc. lessened its stake in shares of CocaCola Company (The) (NYSE:KO – Free Report) by 1.1% during the third quarter, according to its most recent filing with the Securities & Exchange Commission. The firm owned 1,285,544 shares of the company’s stock after selling 14,816 shares during the period. CocaCola accounts for about 3.1% of ZWJ Investment Counsel Inc.’s portfolio, making the stock its 9th largest position. ZWJ Investment Counsel Inc.’s holdings in CocaCola were worth $110,660,000 as of its most recent filing with the Securities & Exchange Commission.

Other institutional investors and hedge funds have also bought and sold shares of the company. Banco Santander S.A. boosted its position in shares of CocaCola by 3.1% during the 2nd quarter. Banco Santander S.A. now owns 1,090,758 shares of the company’s stock worth $88,646,000 after purchasing an additional 32,723 shares in the last quarter. Daymark Wealth Partners LLC grew its stake in shares of CocaCola by 68.5% in the 2nd quarter. Daymark Wealth Partners LLC now owns 218,199 shares of the company’s stock valued at $17,733,000 after buying an additional 88,690 shares during the period. Moore Capital Management LP bought a new stake in CocaCola in the 2nd quarter valued at about $12,905,000. CX Institutional increased its position in CocaCola by 402.3% in the 3rd quarter. CX Institutional now owns 163,248 shares of the company’s stock valued at $14,052,000 after buying an additional 130,746 shares in the last quarter. Finally, Cidel Asset Management Inc. increased its position in CocaCola by 2,091.3% in the 2nd quarter. Cidel Asset Management Inc. now owns 361,934 shares of the company’s stock valued at $29,414,000 after buying an additional 345,417 shares in the last quarter. 70.26% of the stock is owned by institutional investors.

Wall Street Analyst Weigh In

KO has been the topic of a number of research reports. Wells Fargo & Company dropped their price target on CocaCola from $95.00 to $90.00 and set an “overweight” rating on the stock in a research note on Monday, October 5th. Daiwa Securities Group raised their price objective on CocaCola from $83.00 to $93.00 and gave the company an “outperform” rating in a research note on Thursday, July 30th. Morgan Stanley reissued an “overweight” rating and issued a $100.00 price objective (up from $89.00) on shares of CocaCola in a research note on Wednesday, July 29th. Weiss Ratings upgraded CocaCola from a “buy (a-)” rating to a “buy (a+)” rating in a report on Thursday, October 8th. Finally, Argus boosted their price objective on CocaCola from $91.00 to $97.00 and gave the company a “buy” rating in a report on Thursday, July 30th. One investment analyst has rated the stock with a Strong Buy rating, twenty have given a Buy rating and two have given a Hold rating to the company. According to MarketBeat, the stock has an average rating of “Moderate Buy” and a consensus target price of $96.05.

Get Our Latest Stock Report on CocaCola

Insider Activity at CocaCola

In related news, EVP Nancy Quan sold 50,000 shares of the firm’s stock in a transaction dated Wednesday, August 19th. The shares were sold at an average price of $90.39, for a total value of $4,519,500.00. Following the transaction, the executive vice president owned 223,330 shares of the company’s stock, valued at approximately $20,186,798.70. This trade represents a 18.29% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, Chairman James Quincey sold 145,947 shares of CocaCola stock in a transaction dated Wednesday, July 29th. The shares were sold at an average price of $90.09, for a total value of $13,148,365.23. Following the transaction, the chairman owned 122,833 shares of the company’s stock, valued at $11,066,024.97. This trade represents a 54.30% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders sold a total of 926,620 shares of company stock valued at $83,075,714 over the last quarter. 0.90% of the stock is currently owned by company insiders.

More CocaCola News

Here are the key news stories impacting CocaCola this week:

Positive Sentiment: Defensive strength attracted buyers. Coca-Cola gained while the broader market declined, suggesting investors viewed its global brands, recurring demand and relatively low-volatility profile as a cushion during market weakness. Coca-Cola Gains As Market Dips
Positive Sentiment: Technical momentum improved. KO moved above its 50-day moving average on Oct. 8 and has outperformed several consumer-staples benchmarks. Brand strength, pricing, product innovation and operating efficiency are supporting the bullish case. Coca-Cola Stock Breaks Above 50-Day Moving Average
Positive Sentiment: Analyst sentiment remains supportive. The average brokerage recommendation is equivalent to a Buy, while elevated investor searches may increase near-term attention and trading interest. Brokers Suggest Investing in Coca-Cola
Positive Sentiment: Recent fundamentals and portfolio positioning support KO. Coca-Cola recently exceeded earnings and revenue expectations, raised adjusted full-year earnings guidance, and continues to appeal to income investors after 63 consecutive years of dividend increases. Its possible expansion into prebiotic sodas such as Poppi and Olipop could broaden growth opportunities.
Neutral Sentiment: Upcoming catalysts could keep the stock in focus. Investors are watching reports of a potential Costa Coffee sale and the company’s scheduled Oct. 27 third-quarter earnings release. Neither development has been confirmed as a material earnings catalyst. Coca-Cola Costa Coffee and Earnings Update
Negative Sentiment: Valuation limits the upside. With a P/E ratio around 27.6 and shares near the 52-week high, investors may demand continued earnings growth to justify further gains.
Negative Sentiment: Dividend sustainability warrants monitoring. Coca-Cola’s dividend payments exceeded free cash flow by billions last year, creating a potential constraint if cash generation does not improve. Coca-Cola Dividend Sustainability
Negative Sentiment: Weakness at PepsiCo highlights category risk. PepsiCo’s weaker North American volumes and reduced outlook could signal pressure from cautious consumers, inflation and changing beverage preferences across the broader sector, even though Coca-Cola’s outlook is currently stronger.

CocaCola Stock Performance

KO opened at $91.78 on Thursday. The company has a current ratio of 1.30, a quick ratio of 1.12 and a debt-to-equity ratio of 0.97. The company’s fifty day moving average price is $88.24 and its two-hundred day moving average price is $83.16. CocaCola Company has a 1-year low of $66.92 and a 1-year high of $92.49. The company has a market cap of $394.88 billion, a price-to-earnings ratio of 27.56, a PEG ratio of 3.51 and a beta of 0.32.

CocaCola (NYSE:KO – Get Free Report) last released its quarterly earnings data on Tuesday, July 28th. The company reported $0.97 earnings per share for the quarter, beating analysts’ consensus estimates of $0.93 by $0.04. The firm had revenue of $13.37 billion for the quarter, compared to analyst estimates of $13.17 billion. CocaCola had a net margin of 28.56% and a return on equity of 39.38%. The business’s quarterly revenue was up 6.2% compared to the same quarter last year. During the same period last year, the firm earned $0.87 earnings per share. CocaCola has set its FY 2026 guidance at 3.270-3.300 EPS. On average, analysts expect that CocaCola Company will post 3.30 EPS for the current fiscal year.

CocaCola Company Profile

(Free Report)

The Coca-Cola Company (NYSE: KO) is a global beverage company headquartered in Atlanta, Georgia. Its portfolio includes sparkling soft drinks, water, sports drinks, coffee, tea, juice, dairy and plant-based beverages, and other ready-to-drink products. The company’s best-known brands include Coca-Cola, Diet Coke, Coca-Cola Zero Sugar, Sprite, Fanta, Dasani, Powerade, Minute Maid, fairlife, and Georgia Coffee.

Founded in 1886, the company develops, owns, licenses, markets, and distributes beverage brands through a network of bottling partners, distributors, retailers, and food-service operators.