Viant Technology (NASDAQ:DSP – Get Free Report) and monday.com (NASDAQ:MNDY – Get Free Report) are both technology companies, but which is the better stock? We will compare the two businesses based on the strength of their dividends, analyst recommendations, earnings, profitability, valuation, institutional ownership and risk.
Analyst Recommendations
This is a breakdown of current ratings and target prices for Viant Technology and monday.com, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Viant Technology | 0 | 1 | 5 | 2 | 3.12 |
| monday.com | 1 | 11 | 12 | 1 | 2.52 |
Viant Technology presently has a consensus target price of $18.33, indicating a potential upside of 39.21%. monday.com has a consensus target price of $111.70, indicating a potential upside of 31.78%. Given Viant Technology’s stronger consensus rating and higher possible upside, analysts plainly believe Viant Technology is more favorable than monday.com.
Valuation and Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Viant Technology | $344.20 million | 2.54 | $8.35 million | $0.31 | 42.48 |
| monday.com | $1.37 billion | 3.17 | $118.74 million | $2.35 | 36.07 |
monday.com has higher revenue and earnings than Viant Technology. monday.com is trading at a lower price-to-earnings ratio than Viant Technology, indicating that it is currently the more affordable of the two stocks.
Institutional and Insider Ownership
11.4% of Viant Technology shares are held by institutional investors. Comparatively, 73.7% of monday.com shares are held by institutional investors. 29.4% of Viant Technology shares are held by insiders. Comparatively, 22.3% of monday.com shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
Risk and Volatility
Viant Technology has a beta of 1.11, suggesting that its share price is 11% more volatile than the S&P 500. Comparatively, monday.com has a beta of 1.14, suggesting that its share price is 14% more volatile than the S&P 500.
Profitability
This table compares Viant Technology and monday.com’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Viant Technology | 2.24% | 4.23% | 2.71% |
| monday.com | 8.87% | 9.09% | 4.73% |
Summary
monday.com beats Viant Technology on 10 of the 15 factors compared between the two stocks.
About Viant Technology
Viant Technology Inc. operates as an advertising technology company. It provides Household ID, a people-based innovation that combines digital and personal identifiers into a normalized household profile; AI Bid Optimizer, solution that uses AI to analyze historical bid opportunities to predict the lowest media cost for desired advertisement; and Viant Data Platform, which offers marketers control over their own data with actionable insights into their marketing initiatives within a single platform. The company also offers Holistic, an omnichannel DSP for marketers and their agencies to manage omnichannel campaigns and access metrics from each channel to inform decisions in other channels; Viant Identity Graph, which reduces or eliminates the need for cookies by enabling matching of people-based identifiers that anchor digital identifiers that allows marketers to reach targeted consumers in a privacy-conscious manner; and Direct Access, a path optimization program. In addition, it provides campaign analysis and data intelligence tool that empowers customers with differentiated insights, including conversion lift, multi-touch attribution, foot-traffic data reports, digital-out-of-home lift, sales reporting, and ROAS analytics; and self-service platform that provides customers with transparency and control over their advertising campaigns and underlying data infrastructure. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory; and large, independent, and mid-market advertising agencies, as well as marketers. The company was founded in 1999 and is headquartered in Irvine, California.
About monday.com
monday.com Ltd., together with its subsidiaries, develops software applications in the United States, Europe, the Middle East, Africa, the United Kingdom, and internationally. The company provides Work OS, a cloud-based visual work operating system that consists of modular building blocks used and assembled to create software applications and work management tools. Its products include monday work management that manages workflows, projects, and portfolios for team collaboration and productivity; monday sales CRM, whcih tracks and manages various sales cycle; monday dev that builds agile product and software development workflows; WorkCanvas, a digital whiteboard; and WorkForms, which allows users to create personalized forms or surveys and gain organizational insights. It serves organizations, educational or government institution, and distinct business unit of an organization. The company was formerly known as DaPulse Labs Ltd. and changed its name to monday.com Ltd. in December 2017. monday.com Ltd. was incorporated in 2012 and is headquartered in Tel Aviv, Israel.
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