Roku (NASDAQ:ROKU) CAO Sells $84,324.34 in Stock

Posted by Brian Himes on Oct 8th, 2026

Roku, Inc. (NASDAQ:ROKU – Get Free Report) CAO Matthew Banks sold 554 shares of the business’s stock in a transaction dated Thursday, October 1st. The shares were sold at an average price of $152.21, for a total value of $84,324.34. Following the completion of the transaction, the chief accounting officer directly owned 7,568 shares of the company’s stock, valued at approximately $1,151,925.28. The trade was a 6.82% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Roku Price Performance

Shares of Roku stock opened at $152.73 on Thursday. The company has a market capitalization of $22.67 billion, a P/E ratio of 65.27 and a beta of 2.05. The business has a 50-day moving average of $153.97 and a two-hundred day moving average of $134.55. Roku, Inc. has a 1 year low of $78.53 and a 1 year high of $159.89.

Roku (NASDAQ:ROKU – Get Free Report) last released its quarterly earnings data on Thursday, August 6th. The company reported $1.08 earnings per share for the quarter, beating the consensus estimate of $0.61 by $0.47. Roku had a return on equity of 13.73% and a net margin of 6.82%.The business had revenue of $1.35 billion for the quarter, compared to analysts’ expectations of $1.30 billion. During the same quarter in the previous year, the business posted $0.07 EPS. Roku’s revenue for the quarter was up 21.9% on a year-over-year basis. On average, equities analysts anticipate that Roku, Inc. will post 2.92 EPS for the current fiscal year.

Analyst Upgrades and Downgrades

A number of brokerages recently commented on ROKU. Wells Fargo & Company restated an “equal weight” rating and set a $165.00 price objective (down from $167.00) on shares of Roku in a report on Friday, August 14th. Fox Advisors set a $157.00 target price on Roku in a report on Friday, July 17th. Evercore downgraded Roku from a “strong-buy” rating to a “hold” rating in a research note on Monday, June 15th. Needham & Company LLC restated a “buy” rating on shares of Roku in a report on Friday, August 7th. Finally, Rosenblatt Securities reaffirmed a “buy” rating and set a $160.00 price objective on shares of Roku in a research report on Monday, August 10th. One equities research analyst has rated the stock with a Strong Buy rating, seven have issued a Buy rating and nineteen have given a Hold rating to the stock. Based on data from MarketBeat, the stock currently has a consensus rating of “Hold” and a consensus target price of $156.17.

View Our Latest Research Report on Roku

Institutional Investors Weigh In On Roku

Several institutional investors and hedge funds have recently added to or reduced their stakes in ROKU. Arrowstreet Capital Limited Partnership grew its holdings in shares of Roku by 229.5% in the 1st quarter. Arrowstreet Capital Limited Partnership now owns 2,038,347 shares of the company’s stock valued at $192,868,000 after acquiring an additional 1,419,772 shares in the last quarter. HBK Investments L P acquired a new position in Roku during the second quarter valued at approximately $163,604,000. Fred Alger Management LLC boosted its position in Roku by 7,087.7% during the fourth quarter. Fred Alger Management LLC now owns 1,421,440 shares of the company’s stock valued at $154,212,000 after purchasing an additional 1,401,664 shares during the last quarter. Renaissance Technologies LLC grew its stake in Roku by 22.8% in the first quarter. Renaissance Technologies LLC now owns 1,565,100 shares of the company’s stock valued at $148,090,000 after purchasing an additional 290,200 shares in the last quarter. Finally, Assenagon Asset Management S.A. grew its stake in Roku by 24.7% in the first quarter. Assenagon Asset Management S.A. now owns 1,162,051 shares of the company’s stock valued at $109,953,000 after purchasing an additional 230,398 shares in the last quarter. 86.30% of the stock is owned by institutional investors.

Key Headlines Impacting Roku

Here are the key news stories impacting Roku this week:

Positive Sentiment: Expanded content lineup: Roku added three free live channels to its platform, which could support user engagement, viewing hours and the company’s advertising business. Roku just added 3 free live channels to its lineup
Positive Sentiment: New original programming: Actress Lucy Hale will headline Scarlett Holmes, a Roku limited series. Additional exclusive content may help The Roku Channel attract viewers and advertisers. Lucy Hale to headline Scarlett Holmes at Roku
Positive Sentiment: Constructive analyst and investor attention: Zacks highlighted Roku among growth stocks for the fourth quarter, citing streaming growth, while another Zacks report noted increased investor interest. These reports could reinforce bullish sentiment, although they do not represent new company guidance. Buy five growth stocks for Q4
Positive Sentiment: Advertising and strategic-growth thesis: Commentary argues that Roku’s advertising business and the reported Fox acquisition could improve its position in the connected-TV market. This is an investment thesis rather than a new confirmed operating result. Fox acquisition boosts Roku growth prospects
Neutral Sentiment: Prime Day promotions: Roku OLED televisions are discounted by as much as $400, with a 65-inch model offered at $799.99. Lower prices may stimulate device adoption, but promotions could pressure hardware margins. Roku OLED TV Prime Day deals
Negative Sentiment: Insider selling: Executive Charles Collier sold 20,538 shares worth approximately $3.1 million, while Chief Accounting Officer Matthew Banks sold 554 shares worth about $84,000. Both transactions were made under pre-arranged Rule 10b5-1 plans, reducing their value as signals of deteriorating business prospects, but the sales may weigh modestly on sentiment. Roku insider selling

Roku Company Profile

(Get Free Report)

Roku, Inc develops and operates a television streaming platform that connects consumers with digital entertainment. Its platform enables users to access streaming services, live television, movies, music and other content through Roku devices and Roku-powered televisions.

The company offers Roku streaming players, Roku-branded televisions and the Roku operating system, which it licenses to television manufacturers. Roku also operates The Roku Channel, an ad-supported streaming service offering movies, television programs, news, live channels and other content.