NU (NYSE:NU) Shares Up 14.4% – Time to Buy?

Posted by Brenda Bartman on Oct 7th, 2026

Nu Holdings Ltd. (NYSE:NU – Get Free Report) shares shot up 14.4% during trading on Monday. The company traded as high as $15.39 and last traded at $15.3680. Approximately 37,697,107 shares traded hands during trading, a decline of 41% from the average daily volume of 63,534,340 shares. The stock had previously closed at $13.43.

Key Headlines Impacting NU

Here are the key news stories impacting NU this week:

Positive Sentiment: JPMorgan raises price target: JPMorgan Chase increased its target for NU from $20 to $23 and assigned an “overweight” rating. The new target implies approximately 46.6% upside from the referenced $15.68 price, reinforcing the bullish analyst view of the digital bank’s growth prospects.
Positive Sentiment: Brazil election sparks a broader rally: An unexpectedly strong first-round performance by right-wing Brazilian senator Flávio Bolsonaro triggered a relief rally in Brazil-focused assets. Investors interpreted the result as potentially improving the outlook for tighter fiscal policy, lower taxes and a more business-friendly economic environment—factors that could support Nu’s Brazilian operations. What’s driving NU stock higher today and what comes next?
Positive Sentiment: Goldman Sachs remains bullish: Goldman reiterated a high-conviction Buy rating, citing substantial remaining growth runway for Nu Holdings. Nu Holdings shares jump after Bolsonaro election upset

Analysts Set New Price Targets

A number of equities research analysts recently issued reports on the company. Susquehanna raised their price target on NU from $13.00 to $16.00 and gave the stock a “neutral” rating in a research note on Friday, August 14th. Itau BBA Securities cut NU from an “outperform” rating to a “market perform” rating and dropped their price objective for the company from $20.00 to $18.00 in a report on Wednesday, September 16th. Needham & Company LLC reaffirmed a “buy” rating and issued a $19.00 price objective on shares of NU in a research report on Monday, September 28th. UBS Group increased their target price on NU from $16.90 to $18.20 and gave the stock a “buy” rating in a research note on Thursday, August 20th. Finally, Weiss Ratings lowered shares of NU from a “hold (c+)” rating to a “hold (c)” rating in a research note on Friday, August 21st. Eight investment analysts have rated the stock with a Buy rating, five have issued a Hold rating and one has issued a Sell rating to the company’s stock. According to MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and a consensus target price of $18.29.

Read Our Latest Report on NU

NU Stock Up 3.3%

The company’s 50 day moving average price is $14.31 and its two-hundred day moving average price is $13.85. The company has a quick ratio of 0.55, a current ratio of 0.55 and a debt-to-equity ratio of 0.35. The stock has a market cap of $76.16 billion, a P/E ratio of 21.19, a P/E/G ratio of 0.62 and a beta of 0.95.

NU (NYSE:NU – Get Free Report) last announced its quarterly earnings data on Tuesday, June 30th. The company reported $0.22 earnings per share (EPS) for the quarter. The company had revenue of $5.88 billion for the quarter. NU had a return on equity of 31.59% and a net margin of 18.65%. As a group, research analysts expect that Nu Holdings Ltd. will post 0.86 earnings per share for the current year.

Insider Buying and Selling at NU

In other news, insider Henrique Camossa Sald Fragelli sold 221,707 shares of the firm’s stock in a transaction on Friday, August 14th. The stock was sold at an average price of $15.81, for a total transaction of $3,505,187.67. Following the transaction, the insider owned 979,446 shares in the company, valued at approximately $15,485,041.26. This trade represents a 18.46% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is accessible through this link. Also, CEO Cristina Junqueira sold 65,000 shares of NU stock in a transaction dated Tuesday, August 25th. The shares were sold at an average price of $14.71, for a total value of $956,150.00. Following the completion of the sale, the chief executive officer owned 2,542,083 shares of the company’s stock, valued at $37,394,040.93. The trade was a 2.49% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 361,707 shares of company stock valued at $5,626,338 over the last quarter.

Institutional Inflows and Outflows

A number of institutional investors have recently added to or reduced their stakes in the business. Harbor Investment Advisory LLC lifted its position in shares of NU by 68.2% in the 2nd quarter. Harbor Investment Advisory LLC now owns 3,010 shares of the company’s stock worth $40,000 after purchasing an additional 1,220 shares during the period. Jessup Wealth Management Inc bought a new position in NU in the fourth quarter worth approximately $74,000. Whipplewood Advisors LLC raised its stake in NU by 1,584.0% in the first quarter. Whipplewood Advisors LLC now owns 5,052 shares of the company’s stock worth $73,000 after buying an additional 4,752 shares in the last quarter. Ancora Advisors LLC bought a new position in NU in the second quarter worth approximately $76,000. Finally, EverSource Wealth Advisors LLC lifted its holdings in NU by 58.1% during the first quarter. EverSource Wealth Advisors LLC now owns 6,468 shares of the company’s stock worth $93,000 after buying an additional 2,377 shares during the period. Hedge funds and other institutional investors own 84.02% of the company’s stock.

About NU

(Get Free Report)

Nu Holdings Ltd., operating under the Nubank brand, is a digital financial services company that provides banking and payment products primarily through mobile applications. The company offers digital accounts, credit cards, personal loans, payment services, investment products and insurance, serving consumers and small businesses.

Nubank was founded in 2013 by David Vélez, Cristina Junqueira and Edward Wible with the goal of expanding access to simpler, lower-cost financial services through technology.