Upbound Group (NASDAQ:UPBD) Stock Lifted to “Buy” by Wall Street Zen

Posted by Francis Steltz on Oct 4th, 2026

Wall Street Zen upgraded shares of Upbound Group (NASDAQ:UPBD – Free Report) from a hold rating to a buy rating in a research note released on Saturday,Wall Street Zen reports.

A number of other equities research analysts also recently issued reports on UPBD. TD Cowen cut their target price on shares of Upbound Group from $29.00 to $28.00 and set a “buy” rating for the company in a research report on Friday, July 31st. Weiss Ratings cut shares of Upbound Group from a “hold (c)” rating to a “hold (c-)” rating in a report on Monday, September 21st. Zacks Research raised shares of Upbound Group from a “strong sell” rating to a “hold” rating in a research note on Monday, September 28th. Finally, BTIG Research lowered Upbound Group from a “buy” rating to a “neutral” rating and set a $28.00 price objective for the company. in a report on Friday, July 31st. One investment analyst has rated the stock with a Buy rating and three have issued a Hold rating to the company’s stock. Based on data from MarketBeat.com, the stock currently has an average rating of “Hold” and a consensus target price of $28.00.

Check Out Our Latest Stock Analysis on Upbound Group

Upbound Group Trading Up 1.5%

Shares of NASDAQ UPBD opened at $15.91 on Friday. Upbound Group has a one year low of $15.13 and a one year high of $23.98. The firm has a market capitalization of $927.55 million, a PE ratio of 10.33 and a beta of 1.78. The company has a current ratio of 3.22, a quick ratio of 0.97 and a debt-to-equity ratio of 1.94. The business has a 50-day moving average price of $18.51 and a two-hundred day moving average price of $18.85.

Upbound Group (NASDAQ:UPBD – Get Free Report) last released its earnings results on Thursday, July 30th. The company reported $1.07 earnings per share for the quarter, beating the consensus estimate of $1.05 by $0.02. Upbound Group had a return on equity of 34.53% and a net margin of 1.90%.The company had revenue of $1.16 billion for the quarter, compared to analysts’ expectations of $1.16 billion. During the same quarter in the previous year, the business posted $1.12 EPS. The business’s revenue for the quarter was up .5% on a year-over-year basis. Upbound Group has set its FY 2026 guidance at 4.000-4.350 EPS and its Q3 2026 guidance at 0.850-0.950 EPS. As a group, analysts predict that Upbound Group will post 4.15 earnings per share for the current fiscal year.

Upbound Group Announces Dividend

The firm also recently announced a quarterly dividend, which will be paid on Tuesday, October 27th. Shareholders of record on Tuesday, October 6th will be paid a $0.39 dividend. The ex-dividend date is Tuesday, October 6th. This represents a $1.56 dividend on an annualized basis and a yield of 9.8%. Upbound Group’s payout ratio is 101.30%.

Insider Buying and Selling

In other Upbound Group news, Director Jeffrey Brown bought 2,295 shares of the firm’s stock in a transaction on Tuesday, July 7th. The stock was bought at an average cost of $20.09 per share, with a total value of $46,106.55. Following the completion of the transaction, the director directly owned 96,681 shares of the company’s stock, valued at approximately $1,942,321.29. The trade was a 2.43% increase in their position. The purchase was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link. Also, EVP Anthony Blasquez sold 10,000 shares of the stock in a transaction on Friday, August 21st. The stock was sold at an average price of $18.85, for a total transaction of $188,500.00. Following the transaction, the executive vice president owned 43,717 shares in the company, valued at approximately $824,065.45. This trade represents a 18.62% decrease in their position. The disclosure for this sale is available in the SEC filing. 1.20% of the stock is owned by insiders.

Institutional Investors Weigh In On Upbound Group

A number of large investors have recently bought and sold shares of UPBD. GAMMA Investing LLC increased its holdings in Upbound Group by 18.2% during the second quarter. GAMMA Investing LLC now owns 3,360 shares of the company’s stock worth $71,000 after buying an additional 518 shares during the last quarter. IFP Advisors Inc lifted its stake in Upbound Group by 299.3% in the second quarter. IFP Advisors Inc now owns 1,214 shares of the company’s stock valued at $26,000 after acquiring an additional 910 shares during the last quarter. Hantz Financial Services Inc. lifted its stake in Upbound Group by 238.3% in the fourth quarter. Hantz Financial Services Inc. now owns 1,448 shares of the company’s stock valued at $25,000 after acquiring an additional 1,020 shares during the last quarter. PNC Financial Services Group Inc. grew its position in shares of Upbound Group by 49.9% in the 1st quarter. PNC Financial Services Group Inc. now owns 3,685 shares of the company’s stock valued at $67,000 after acquiring an additional 1,226 shares during the period. Finally, Allworth Financial LP grew its position in shares of Upbound Group by 223.5% in the 2nd quarter. Allworth Financial LP now owns 2,352 shares of the company’s stock valued at $50,000 after acquiring an additional 1,625 shares during the period. 90.30% of the stock is currently owned by institutional investors.

About Upbound Group

(Get Free Report)

Upbound Group, Inc is a provider of branded leasing and alternative-purchase solutions for consumers. The company operates through a network of stores and digital channels, offering access to products such as furniture, appliances, consumer electronics, computers, smartphones and other household merchandise through lease-to-own and related payment arrangements.

Its principal brands include Rent-A-Center, which provides lease-to-own products through company-operated and franchised locations, and Acima, a technology-enabled point-of-sale leasing platform that connects consumers with participating retail merchants.