Sirius XM (NASDAQ:SIRI – Get Free Report) and NIQ Global Intelligence (NYSE:NIQ – Get Free Report) are both mid-cap communication services companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, valuation, analyst recommendations, risk, institutional ownership, earnings and profitability.
Analyst Ratings
This is a breakdown of current ratings and recommmendations for Sirius XM and NIQ Global Intelligence, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Sirius XM | 3 | 8 | 8 | 0 | 2.26 |
| NIQ Global Intelligence | 1 | 2 | 7 | 1 | 2.73 |
Sirius XM presently has a consensus price target of $32.15, suggesting a potential upside of 25.01%. NIQ Global Intelligence has a consensus price target of $18.50, suggesting a potential upside of 11.08%. Given Sirius XM’s higher probable upside, equities research analysts clearly believe Sirius XM is more favorable than NIQ Global Intelligence.
Profitability
| Net Margins | Return on Equity | Return on Assets | |
| Sirius XM | 10.23% | 9.37% | 4.02% |
| NIQ Global Intelligence | -8.01% | 14.84% | 2.60% |
Insider and Institutional Ownership
10.7% of Sirius XM shares are owned by institutional investors. 3.3% of Sirius XM shares are owned by company insiders. Comparatively, 3.8% of NIQ Global Intelligence shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.
Volatility and Risk
Sirius XM has a beta of 0.98, indicating that its stock price is 2% less volatile than the S&P 500. Comparatively, NIQ Global Intelligence has a beta of -0.08, indicating that its stock price is 108% less volatile than the S&P 500.
Valuation & Earnings
This table compares Sirius XM and NIQ Global Intelligence”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Sirius XM | $8.56 billion | 1.01 | $805.00 million | $2.50 | 10.29 |
| NIQ Global Intelligence | $4.20 billion | 1.17 | -$353.30 million | ($1.22) | -13.65 |
Sirius XM has higher revenue and earnings than NIQ Global Intelligence. NIQ Global Intelligence is trading at a lower price-to-earnings ratio than Sirius XM, indicating that it is currently the more affordable of the two stocks.
Summary
Sirius XM beats NIQ Global Intelligence on 10 of the 15 factors compared between the two stocks.
About Sirius XM
Sirius XM Holdings Inc. operates as an audio entertainment company in North America. It operates in two segments, Sirius XM, and Pandora and Off-platform. The company’s Sirius XM segment provides music, sports, entertainment, comedy, talk, news, traffic and weather channels, and other content, as well as podcast and infotainment services on subscription fee basis; and live, curated, and exclusive and on demand programming services through satellite radio systems and streamed through applications for mobile and home devices, and other consumer electronic equipment. This segment also distributes satellite radios through automakers and retailers, as well as its website; podcasts, including true crime, news, politics, music, comedy, sports, and entertainment; and offers location-based services through two-way wireless connectivity, including safety, security, convenience, maintenance and data, remote vehicles diagnostic, and stolen or parked vehicle locator services. In addition, this segment provides music channels on the DISH Network satellite television service as a programming package; Travel Link, a suite of data services that include graphical weather, fuel prices, sports schedule and scores, and movie listings; graphic information related to road closings, traffic flow, and incident data for consumers with in-vehicle navigation systems; real-time weather services in vehicles, boats, and planes; and music programming and commercial-free music services for office, restaurants, and other business. Its Pandora and Off-platform segment operates music, comedy, and podcast streaming platform, which offers personalized experience for listener through computers, tablets, mobile devices, vehicle speakers, and connected devices; and provides advertising services. The company was incorporated in 2013 and is headquartered in New York.
About NIQ Global Intelligence
Nuveen Intermediate Duration Quality Municipal Term Fund is a close ended fixed income mutual fund launched by Nuveen Investments Inc. The fund is co-managed by Nuveen Fund Advisors LLC and Nuveen Asset Management, LLC. It invests into public fixed income markets of the United States. The fund seeks to invest in stocks of companies that are operating across diversified sectors. It primarily invests in municipal securities that are exempt from federal income taxes, and seeks to maintain a portfolio with an intermediate effective duration of between 3 and 10 years, including the effects of leverage. The fund invests at least 80% of its managed assets in municipal securities rated investment grade i.e. Baa/BBB or at the time of investment. It employs fundamental analysis, with focus on bottom-up approach to create its portfolio. The fund benchmarks the performance of its portfolio against the S&P Municipal Bond Intermediate Index and a composite index comprising 50% of S&P Municipal Bond Intermediate Index and 50% of the S&P Municipal Bond High Yield Index. Nuveen Intermediate Duration Quality Municipal Term Fund was founded on February 7,2012 and is domiciled in the United States.
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