Where Food Comes From (NASDAQ:WFCF – Get Free Report) and Planet Labs PBC (NYSE:PL – Get Free Report) are both industrials companies, but which is the better stock? We will compare the two businesses based on the strength of their dividends, earnings, profitability, institutional ownership, risk, valuation and analyst recommendations.
Insider and Institutional Ownership
18.8% of Where Food Comes From shares are held by institutional investors. Comparatively, 41.7% of Planet Labs PBC shares are held by institutional investors. 53.5% of Where Food Comes From shares are held by company insiders. Comparatively, 16.4% of Planet Labs PBC shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Analyst Recommendations
This is a breakdown of recent ratings and target prices for Where Food Comes From and Planet Labs PBC, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Where Food Comes From | 0 | 1 | 0 | 0 | 2.00 |
| Planet Labs PBC | 1 | 6 | 5 | 1 | 2.46 |
Volatility & Risk
Where Food Comes From has a beta of 0.15, indicating that its stock price is 85% less volatile than the S&P 500. Comparatively, Planet Labs PBC has a beta of 2.17, indicating that its stock price is 117% more volatile than the S&P 500.
Earnings and Valuation
This table compares Where Food Comes From and Planet Labs PBC”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Where Food Comes From | $24.89 million | 2.55 | $1.54 million | $0.28 | 45.46 |
| Planet Labs PBC | $307.73 million | 20.70 | -$246.86 million | ($1.10) | -15.92 |
Where Food Comes From has higher earnings, but lower revenue than Planet Labs PBC. Planet Labs PBC is trading at a lower price-to-earnings ratio than Where Food Comes From, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Where Food Comes From and Planet Labs PBC’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Where Food Comes From | 5.78% | 15.39% | 10.24% |
| Planet Labs PBC | -95.13% | -93.11% | -29.17% |
Summary
Planet Labs PBC beats Where Food Comes From on 8 of the 15 factors compared between the two stocks.
About Where Food Comes From
Where Food Comes From, Inc., together with its subsidiaries, operates as a third-party food verification company in North America. The company operates through Verification and Certification, and Professional Services segments. It conducts on-site and desk audits to verify that claims being made about livestock, food, other specialty crops, and agricultural and aquaculture products are accurate, as well as offers Where Food Comes From Source Verified retail and restaurant labeling program, which connects consumers directly to the source of the food they purchase through product labeling, and web-based information sharing and education. It also offers professional services and technology solutions; verification solutions; and consulting services, as well as sells hardware. The company serves beef and pork packers, organic producers and processors, and specialty retail chains. The company was formerly known as Integrated Management Information, Inc. and changed its name to Where Food Comes From, Inc. in December 2012. Where Food Comes From, Inc. was founded in 1996 and is based in Castle Rock, Colorado.
About Planet Labs PBC
Planet Labs PBC engages in the design, construction, and launch constellations of satellites with the intent of providing high cadence geospatial data delivered to customers through an online platform worldwide. The company’s platform offers planet monitoring, basemap, tasking, apps, and application programming interfaces, as well as analytics and planetary variables. It serves agriculture, mapping, energy, forestry, finance and insurance companies, and government agencies. The company was founded in 2010 and is headquartered in San Francisco, California.
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