ServiceNow (NYSE:NOW – Get Free Report) and Cipher Mining (NASDAQ:CIFR – Get Free Report) are both technology companies, but which is the better business? We will contrast the two businesses based on the strength of their profitability, valuation, risk, earnings, dividends, analyst recommendations and institutional ownership.
Insider & Institutional Ownership
87.2% of ServiceNow shares are owned by institutional investors. Comparatively, 12.3% of Cipher Mining shares are owned by institutional investors. 0.3% of ServiceNow shares are owned by insiders. Comparatively, 3.1% of Cipher Mining shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.
Analyst Recommendations
This is a summary of current ratings and target prices for ServiceNow and Cipher Mining, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| ServiceNow | 2 | 3 | 36 | 1 | 2.86 |
| Cipher Mining | 1 | 3 | 16 | 1 | 2.81 |
Risk and Volatility
ServiceNow has a beta of 0.99, suggesting that its stock price is 1% less volatile than the S&P 500. Comparatively, Cipher Mining has a beta of 3.2, suggesting that its stock price is 220% more volatile than the S&P 500.
Profitability
This table compares ServiceNow and Cipher Mining’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| ServiceNow | 11.34% | 16.45% | 7.68% |
| Cipher Mining | -585.75% | -156.28% | -21.29% |
Valuation and Earnings
This table compares ServiceNow and Cipher Mining”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| ServiceNow | $13.28 billion | 10.46 | $1.75 billion | $1.60 | 83.92 |
| Cipher Mining | $191.09 million | 34.12 | -$822.24 million | ($2.86) | -5.49 |
ServiceNow has higher revenue and earnings than Cipher Mining. Cipher Mining is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.
Summary
ServiceNow beats Cipher Mining on 10 of the 14 factors compared between the two stocks.
About ServiceNow
ServiceNow, Inc. provides end to-end intelligent workflow automation platform solutions for digital businesses in the North America, Europe, the Middle East and Africa, Asia Pacific, and internationally. The company operates the Now platform for end-to-end digital transformation, artificial intelligence, machine learning, robotic process automation, process mining, performance analytics, and collaboration and development tools. It also provides asset management, cloud observability, integrated risk management; information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; strategic portfolio management product suite; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT asset management; and security operations that connects with internal and third party. In addition, the company offers integrated risk management product to manage risk and resilience; environmental, social and governance management product; human resources, legal, and workplace service delivery products; customer service management product; and field service management applications. Further, the company provides app engine product; automation engine; platform privacy and security product; and source-to-pay operations. It serves to government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products through service providers and resale partners. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. ServiceNow, Inc. was founded in 2004 and is headquartered in Santa Clara, California.
About Cipher Mining
Cipher Mining Inc., together with its subsidiaries, engages in the development and operation of industrial scale bitcoin mining data centers in the United States. The company was incorporated in 2020 and is based in New York, New York. Cipher Mining Inc. operates as a subsidiary of Bitfury Holding B.V.
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