Zeta Global (NYSE:ZETA – Get Free Report) and BOX (NYSE:BOX – Get Free Report) are both mid-cap technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, risk, valuation, institutional ownership, profitability, dividends and analyst recommendations.
Profitability
This table compares Zeta Global and BOX’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Zeta Global | -0.15% | 5.32% | 3.15% |
| BOX | 10.59% | -20.97% | 4.47% |
Earnings & Valuation
This table compares Zeta Global and BOX”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Zeta Global | $1.30 billion | 6.23 | -$31.51 million | ($0.02) | -1,619.65 |
| BOX | $1.18 billion | 4.03 | $115.38 million | $0.69 | 50.11 |
BOX has lower revenue, but higher earnings than Zeta Global. Zeta Global is trading at a lower price-to-earnings ratio than BOX, indicating that it is currently the more affordable of the two stocks.
Risk and Volatility
Zeta Global has a beta of 1.39, indicating that its stock price is 39% more volatile than the S&P 500. Comparatively, BOX has a beta of 0.72, indicating that its stock price is 28% less volatile than the S&P 500.
Insider & Institutional Ownership
87.7% of Zeta Global shares are owned by institutional investors. Comparatively, 86.7% of BOX shares are owned by institutional investors. 10.7% of Zeta Global shares are owned by insiders. Comparatively, 4.0% of BOX shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.
Analyst Ratings
This is a breakdown of recent recommendations for Zeta Global and BOX, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Zeta Global | 1 | 3 | 9 | 0 | 2.62 |
| BOX | 1 | 4 | 3 | 0 | 2.25 |
Zeta Global currently has a consensus target price of $30.83, indicating a potential downside of 4.81%. BOX has a consensus target price of $37.80, indicating a potential upside of 9.32%. Given BOX’s higher probable upside, analysts plainly believe BOX is more favorable than Zeta Global.
Summary
Zeta Global beats BOX on 8 of the 14 factors compared between the two stocks.
About Zeta Global
Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company’s Zeta Marketing Platform analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry’s opted-in data set for omnichannel marketing; and Consumer Data platform ingests, analyzes, and distills disparate data points to generate a single view of a consumer, encompassing identity, profile characteristics, behaviors, and purchase intent. It also offers various types of product suites, such as agile intelligence suite, which synthesizes Zeta’s data and data generated by its customers to uncover consumer insights that are translated into marketing programs; and CDP, which helps in consolidating multiple databases and internal and external data feeds and organize data based on needs and performance metrics. Zeta Global Holdings Corp. was incorporated in 2007 and is headquartered in New York, New York.
About BOX
Box, Inc. engages in the provision of an enterprise content platform that enables organizations to securely manage enterprise content while allowing easy, secure access and sharing of this content from anywhere, on any device. Its products include cloud content management, IT and admin controls, Box Governance, Box Zones, Box Relay, Box Shuttle, and Box KeySafe. The company was founded by Aaron Levie, Dylan Smith, Jeff Queisser, and Sam Ghods in March 2005 and is headquartered in Redwood City, CA.
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