Snap (NYSE:SNAP) Shares Up 5.9% – Time to Buy?

Posted by Brenda Bartman on Sep 30th, 2026

Snap Inc. (NYSE:SNAP – Get Free Report)’s stock price rose 5.9% during trading on Wednesday. The company traded as high as $5.57 and last traded at $5.6550. 6,938,498 shares were traded during trading, a decline of 85% from the average session volume of 45,791,941 shares. The stock had previously closed at $5.34.

Analysts Set New Price Targets

A number of research analysts recently issued reports on SNAP shares. Wall Street Zen downgraded Snap from a “buy” rating to a “hold” rating in a report on Saturday, September 12th. Truist Financial reduced their price target on Snap from $8.00 to $7.00 and set a “hold” rating for the company in a research report on Tuesday, August 4th. Piper Sandler restated a “neutral” rating on shares of Snap in a report on Tuesday, August 4th. DA Davidson raised their target price on shares of Snap from $5.00 to $5.25 and gave the company a “neutral” rating in a research report on Tuesday, August 4th. Finally, Mizuho lifted their price target on shares of Snap from $5.00 to $6.00 and gave the company a “neutral” rating in a research note on Tuesday, August 4th. One equities research analyst has rated the stock with a Strong Buy rating, nine have assigned a Buy rating, twenty-four have given a Hold rating and two have given a Sell rating to the company. Based on data from MarketBeat.com, Snap has an average rating of “Hold” and an average target price of $7.65.

Get Our Latest Stock Report on SNAP

Snap Price Performance

The stock has a market cap of $9.41 billion, a price-to-earnings ratio of -30.92 and a beta of 1.05. The company has a debt-to-equity ratio of 1.75, a quick ratio of 2.94 and a current ratio of 2.94. The company has a 50-day simple moving average of $5.31 and a two-hundred day simple moving average of $5.21.

Snap (NYSE:SNAP – Get Free Report) last released its earnings results on Monday, August 3rd. The company reported ($0.10) earnings per share for the quarter, beating the consensus estimate of ($0.12) by $0.02. The business had revenue of $1.60 billion during the quarter, compared to analysts’ expectations of $1.54 billion. Snap had a negative net margin of 4.90% and a negative return on equity of 14.61%. The firm’s revenue was up 18.9% on a year-over-year basis. During the same period last year, the business earned ($0.16) earnings per share. As a group, equities research analysts forecast that Snap Inc. will post -0.02 EPS for the current year.

Insider Activity

In other Snap news, CFO Douglas Hott sold 131,884 shares of the company’s stock in a transaction that occurred on Monday, August 17th. The stock was sold at an average price of $5.20, for a total value of $685,796.80. Following the sale, the chief financial officer owned 2,324,563 shares in the company, valued at $12,087,727.60. This represents a 5.37% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, insider Ajit Mohan sold 54,608 shares of Snap stock in a transaction that occurred on Monday, August 17th. The stock was sold at an average price of $5.20, for a total value of $283,961.60. Following the transaction, the insider owned 4,972,097 shares of the company’s stock, valued at $25,854,904.40. This represents a 1.09% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last quarter, insiders have sold 2,445,926 shares of company stock valued at $13,426,930.

Institutional Trading of Snap

A number of hedge funds have recently modified their holdings of SNAP. Capital World Investors boosted its holdings in shares of Snap by 1.4% during the 4th quarter. Capital World Investors now owns 88,452,006 shares of the company’s stock worth $713,808,000 after buying an additional 1,179,543 shares during the period. Geode Capital Management LLC raised its holdings in Snap by 3.6% in the 4th quarter. Geode Capital Management LLC now owns 13,525,119 shares of the company’s stock valued at $108,711,000 after acquiring an additional 469,795 shares during the period. Empyrean Capital Partners LP acquired a new stake in Snap during the first quarter worth approximately $25,300,000. Saba Capital Management L.P. lifted its position in Snap by 232.5% during the first quarter. Saba Capital Management L.P. now owns 4,727,808 shares of the company’s stock worth $21,748,000 after acquiring an additional 3,306,024 shares during the last quarter. Finally, SG Americas Securities LLC boosted its holdings in shares of Snap by 44.7% during the first quarter. SG Americas Securities LLC now owns 4,535,783 shares of the company’s stock worth $20,865,000 after acquiring an additional 1,401,178 shares during the period. Institutional investors and hedge funds own 47.52% of the company’s stock.

Snap Company Profile

(Get Free Report)

Snap Inc is a technology and social media company best known for Snapchat, a visual communication platform that enables users to share photos, videos, messages and other content. Snapchat includes features such as Stories, Spotlight for short-form video, Snap Map, augmented reality (AR) Lenses and Bitmoji digital avatars.

The company primarily generates revenue through digital advertising, including advertising formats integrated into Snapchat’s content and communication experiences. Snap also offers subscription services through Snapchat+, develops AR-related products and services, and has introduced hardware products such as Spectacles, smart glasses designed to support augmented reality experiences.

Founded in 2011, the company was initially known as Snapchat Inc and adopted the name Snap Inc in 2016.