Deutsche Bank Aktiengesellschaft Upgrades Netflix (NASDAQ:NFLX) to “Buy”

Posted by Brenda Bartman on Sep 29th, 2026

Netflix (NASDAQ:NFLX – Get Free Report) was upgraded by Deutsche Bank Aktiengesellschaft from a “hold” rating to a “buy” rating in a report released on Tuesday, MarketBeat.com reports. The brokerage presently has a $95.00 price objective on the Internet television network’s stock, down from their prior price objective of $100.00. Deutsche Bank Aktiengesellschaft’s price objective indicates a potential upside of 37.22% from the stock’s current price.

Several other brokerages have also recently weighed in on NFLX. New Street Research upped their target price on Netflix from $96.00 to $102.00 and gave the stock a “neutral” rating in a report on Friday, July 17th. Wedbush cut their price target on Netflix from $118.00 to $105.00 and set an “outperform” rating on the stock in a research note on Friday, July 17th. Oppenheimer set a $85.00 target price on shares of Netflix and gave the stock an “outperform” rating in a report on Friday, July 17th. Moffett Nathanson cut their target price on shares of Netflix from $115.00 to $100.00 and set a “buy” rating on the stock in a research report on Friday, July 17th. Finally, DZ Bank restated a “buy” rating on shares of Netflix in a report on Monday, July 20th. Four equities research analysts have rated the stock with a Strong Buy rating, thirty-four have assigned a Buy rating, fifteen have given a Hold rating and two have issued a Sell rating to the company’s stock. Based on data from MarketBeat, the stock presently has an average rating of “Moderate Buy” and a consensus price target of $95.15.

Get Our Latest Report on NFLX

Netflix Price Performance

Shares of NFLX stock opened at $69.23 on Tuesday. The stock has a 50 day moving average price of $75.76 and a 200 day moving average price of $82.90. Netflix has a 52-week low of $65.08 and a 52-week high of $124.86. The company has a debt-to-equity ratio of 0.39, a quick ratio of 1.14 and a current ratio of 1.14. The firm has a market capitalization of $288.27 billion, a P/E ratio of 21.79, a P/E/G ratio of 1.00 and a beta of 1.53.

Netflix (NASDAQ:NFLX – Get Free Report) last posted its quarterly earnings results on Thursday, July 16th. The Internet television network reported $0.80 EPS for the quarter, topping the consensus estimate of $0.79 by $0.01. The company had revenue of $12.56 billion for the quarter, compared to the consensus estimate of $12.58 billion. Netflix had a net margin of 28.22% and a return on equity of 40.02%. The firm’s revenue was up 13.4% compared to the same quarter last year. During the same quarter last year, the firm posted $0.72 EPS. As a group, sell-side analysts predict that Netflix will post 3.59 earnings per share for the current year.

Insider Activity

In other Netflix news, insider David A. Hyman sold 5,723 shares of Netflix stock in a transaction on Tuesday, August 4th. The shares were sold at an average price of $72.85, for a total value of $416,920.55. Following the transaction, the insider directly owned 316,100 shares of the company’s stock, valued at approximately $23,027,885. The trade was a 1.78% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, CEO Gregory K. Peters sold 27,312 shares of the stock in a transaction on Thursday, August 6th. The shares were sold at an average price of $73.54, for a total value of $2,008,524.48. Following the sale, the chief executive officer owned 120,931 shares of the company’s stock, valued at approximately $8,893,265.74. This represents a 18.42% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 179,045 shares of company stock worth $13,132,194 over the last 90 days. 1.24% of the stock is currently owned by insiders.

Institutional Inflows and Outflows

Several hedge funds have recently added to or reduced their stakes in NFLX. BlackRock Inc. acquired a new stake in Netflix in the second quarter worth about $24,902,221,000. State Street Corp increased its holdings in shares of Netflix by 4.9% during the second quarter. State Street Corp now owns 180,129,582 shares of the Internet television network’s stock valued at $12,861,252,000 after acquiring an additional 8,474,820 shares in the last quarter. Capital World Investors increased its holdings in shares of Netflix by 859.1% during the fourth quarter. Capital World Investors now owns 89,341,444 shares of the Internet television network’s stock valued at $8,376,656,000 after acquiring an additional 80,025,890 shares in the last quarter. Bank of America Corp DE raised its position in shares of Netflix by 4.3% in the 1st quarter. Bank of America Corp DE now owns 57,942,812 shares of the Internet television network’s stock valued at $5,571,201,000 after purchasing an additional 2,376,349 shares during the last quarter. Finally, Invesco Ltd. raised its position in shares of Netflix by 835.9% in the 4th quarter. Invesco Ltd. now owns 43,462,696 shares of the Internet television network’s stock valued at $4,075,062,000 after purchasing an additional 38,818,947 shares during the last quarter. 80.93% of the stock is owned by institutional investors and hedge funds.

Key Stories Impacting Netflix

Here are the key news stories impacting Netflix this week:

Positive Sentiment: Sanford C. Bernstein reaffirmed its “Buy” rating, suggesting the recent selloff has created an attractive risk/reward opportunity for long-term investors. Netflix’s Buy Rating Reaffirmed at Sanford C. Bernstein
Positive Sentiment: Optimistic analysts argue Netflix could recover toward $100 before 2030 if advertising, price increases and operating-margin expansion support roughly 11% annualized growth. Management is targeting a 31.5% operating margin in 2026, up from 29.5% in 2025. Prediction: Netflix Stock Gets Back to $100 Before 2030
Neutral Sentiment: Netflix is pursuing live sports selectively, focusing on high-profile games and events rather than building a broad sports offering. The strategy could improve engagement and advertising value, but its financial impact remains uncertain. Netflix’s Sports Strategy Gets More Specific
Negative Sentiment: Despite double-digit revenue growth, investors have not seen a sustained rebound in the stock. The market appears increasingly focused on user engagement and whether Netflix can maintain strong growth as the streaming market matures. What’s Wrong With Netflix Stock?
Negative Sentiment: Competition and concerns about engagement remain major overhangs, while Netflix’s unsuccessful effort to acquire Warner Bros. Discovery assets reportedly contributed to a sharp selloff alongside Paramount Skydance. The 10-Letter Word That Has the Market in a Panic Over Netflix Stock
Negative Sentiment: Reports that billionaire investors were already reducing exposure have added to negative sentiment and reinforced concerns that institutional investors are losing patience with the stock. Netflix Stock Is Falling, and Billionaires Were Already Heading for the Exit

About Netflix

(Get Free Report)

Netflix, Inc (NASDAQ:NFLX) is a global entertainment company that operates a subscription-based streaming service. It offers a broad range of television series, films, documentaries, and other programming, including original productions developed under the Netflix brand and licensed content from third-party studios.

The company also provides advertising-supported viewing options in some markets and has expanded into related entertainment categories, including mobile and cloud-based games, live programming, and consumer products associated with selected titles.